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1. Web 2.0 Make Social Media Work For You Moderator: John Blossom, Shore Communications Panel: Reid Conrad, Near-Time Tom Gerace, Gather Jeff Giusea, FierceMarkets Dan Morrison, ITtoolbox

2. Best Practices for Social Media Real-World Lessons from the Cutting Edge for ABM Digital Velocity 2007 John Blossom President Shore Communications Inc.

8. ITtoolbox Model for User Generated Business Media Dan Morrison CEO, ITtoolbox March 29th, 2007

10. Revenue Growth Accelerating Q4 2005

20. Example of Contextual Matching

25. One Small Step for Technology (Ubiquitous, Free Publishing Tools)

26. …and tools for interaction

31. Growth of Social Media

32. Relevance Matters

34. The Conversation is Global - Top 500 Gather Access Points WW

36. New Homepage Launch (1/30)

37. New Homepage Launch (1/30)

38. New Homepage Launch (1/30)

39. New Homepage Launch (1/30)

40. User-Driven Organization (gather.com /anything )

41. User-Driven Organization (gather.com /anything )

42. User-Driven Content Selection

44. Essentials: Politics

45. Adding the Experts

46. Members Follow the Model (8,200+ groups)

47. Enable the Conversation

48. Enable the Conversation

49. Enable the Conversation

50. A Space to Share

53. Digital Velocity Conference - Social Media Panel Jeff Giesea – President, FierceMarkets Inc. You will make mistakes. But so long as you are generous and true, and also FIERCE , you cannot hurt the world or seriously distress her. She was made to be wooed and won by youth. - Winston Churchill, My Early Life

55. B2B social media: More questions than answers…

56. Question #1: Relevance Good question… How is social media relevant to B2B media? Better question… How is B2B media relevant in a social media world? Editor Folio Magazine Platform Agnostic Reporting Content Provider Audience Development B2B Current Thinking Aggregating The Programmable Web (Blog) Platform Provider “ Preditor”, Host…and everyone Content Platform Community Development Social Media Perspective

57. Question #2: Market opportunity Good question… What’s the potential for using social media to serve B2B marketers? Outsell 2006 Annual Ad Spending Survey Spending by Business Marketers Better question… What role can B2B media play that Silicon Valley can’t? Will spending trends mirror consumer social media? How can social media be leveraged for lead generation? Outsell 2006 Annual Ad Spending Survey 0.6% 30.6% Radio/TV/PR 5.3% 25.2% Events 4.1% 31.1% Print 19.3% 18.8% Online Growth Rate % of 2006 Spending -11.5% 3.6% Online directories 21.7% 4.0% Webinars 16.3% 14.2% Email marketing 11.7% 6.5% Trade website 17.7% 9.4% Other online media 23.5% 33.0% Company website 25.4% 4.7% General business site 10.1% 5.0% Sponsored content 33.9% 1.6% Wireless 18.4% 16.2% Search engines 53.7% 1.8% Blogs Growth Rate % of Spend

60. empowering the 2.0 organization

62. Near-Time delivers collaborative integration private, semi-private and public collaboration

64. continuum Near-Time integrates blogs and wikis in a single platform to maximize interaction and knowledge development. Source: Rod Boothby, InnovationCreators.com

65. interactive publishing

66. interaction drives the long tail

67. enabling enterprise 2.0

68. integrated platform, scalable interaction

70. control enables flexibility

71. near-time premium™ is a business engine to monetize relationships