Tina Gaisin gave a presentation on marketing trends for 2016. She discussed the top 10 marketing trends according to Forbes, which include embracing customer experience, the rise of ad blockers, using 3D and video marketing, focusing on omnichannel retail, using big data and social media as channels rather than standalone strategies, and ensuring content and data drive results. She also provided tips for business networking, following up with contacts, setting SMART goals, and going outside one's comfort zone to find success in 2016.

1. Seneca College Event
Marketing
Tina Gaisin B.A. DTM
January 28, 2016
Fill The Room

2. Who we are what we
do
Agency
Consulting
Advisor
Communication, Business and Life Coach,
Teacher
Professional Speaker
Author
We help you to be successful!

3. Introduction

4. How were your
holidays?

5. Why Marketing

6. Meaning
4 P’s

7. What is the latest
Marketing trend?

8. The Top 10 Marketing Trends That
Will Define 2016 -Forbes.com
Daniel Newman, contributor (writes about digital influence and
the science of marketing ROI)
 Embrace the Customer Experience Model
 Will Ad Blockers Change the Game?
 Dream and Market in 3D
 Marketers Will (Finally) Recognize Social Media as a Channel
Not a Strategy
 Omnichannel Will be Retail’s Best Friend
 Big Data IS for Marketers
 Mobile, Mobile, Mobile
 Video Use Explodes While Live Streaming Finds a Purpose
 No Rest for Content (Content is still King
 Data (Read: Results) Will Be an Overarching Theme

9. What makes a brand a Marketing
trend? Major well known brands

10. How are things communicated?

11. What is the latest
Marketing trend?

12. What would you do to make a
company last for 100 years?
Forbes top 100 companies that will last 100 year
How do they sustain the century?
What are they doing differently?
Why do we care?

13. Think outside of the box even
create the box

14. Plan an event to create a buzz
about a new product or
service launch
Ideal clients are
Baby Boomers
Gen X
Gen Y (Millennial)
Gen Z
Different types of learners
Inclusive
Diversity

15. Growth area and things to
think about
Who is my Ideal client
How do I target them so they will pay attention
(e-vite or invite)
What is the social presence that resonates with
them
Privacy
Budget
Music
Follow up…....

16. Engagement- how are you
going to keep interest?
Empower, engage, enhance and enable
4 “E’s”

17. Engagement

18. What is networking?
Connecting
Linking
Interacting
Exchanging ideas

19. How do we network?

20. What type of
networker are we?
Shy
Talk to your friends only
The talker
The stalker
"The grand master networker"

21. Who is your ideal
client?

22. Why network for
business?
What is your purpose?
What are you going to say?
What is the end result?
Do you have a follow up plan?
What will you accomplish
WOT

23. How to create a buzz
for business?

24. Relationship
Marketing

25. Online Networking

26. Plan and know where
and what to go to!

27. What do we wear?

28. Dress for success

29. Follow up –
Resolutions vs.
GoalsResolutions
Goals
Why
Author

30. Goals
5 year – business and personal
1 year
6 month
1 year
Monthly
Weekly
update

31. S.M.A.R.T

32. What steps are you
going to take to be
successful in 2016?

33. Challenge to take on
something really BIG this year
– Pay It Forward Event

34. Go outside your
comfort zone

35. Connect with me!
Tina Gaisin
FillTheRoom.ca – book an appt on the scheduler on
Contact page
@Fill_The_Room
LinkedIn follow Fill The Room -Add me Tina Gaisin to
LinkedIn
Facebook like Fill The Room
Skype TinaGaisin