The document discusses the Adobe Business Catalyst website platform from Tango Marketing. It highlights key features such as easy content management, analytics and metrics, email marketing, eCommerce capabilities, and CRM tools. Customers can choose from templates or a fully customized design and receive training to manage their website independently.

1. The Adobe Business Catalyst
Website Platform
Drive new business with a powerful, professional new website.
ang
Marketing LLC

2. Fuel Your Business’s Internet Presence
You may already have a website - but is it working as hard as you are? Is it
portraying an image of your company that drives business and entices visitors to
take action? Do you know how many visitors your current site attracts? Are you
capturing information from those visitors to allow you to market to them in the
future? Is your content fresh and current? Are you able to sell your products and
services to online visitors?
Working with Business Catalyst If you can answer ‘no’ to any of the questions above, it may be time for a new
Internet face for your business. Before you sigh and say you don’t have the time,
has been great, because it allows
money, or expertise to spend on a website development project, read on. A Tango
Tango to do most of the site website built on the Adobe Business Catalyst platform may change your mind.
management and all the difficult
coding, but puts simple tasks One of the Biggest Names in Business is Behind You
Business Catalyst is an online business platform built and hosted by Adobe.
like updating training events
It is a hosted, all-in-one system for business websites that is reliable, flexible,
or changing the wording of a expandable, and uniquely customizable. Tango builds your website on this world
sentence into my hands. It also class platform, tailoring the end result to be as individual as your company.
allowed us to bring our blog “in
You benefit from the technologic expertise of one of the biggest names in business -
house” instead of being posted
Adobe - and the marketing expertise of Tango Marketing. It’s a different model than
on TypePad, which has helped us many web developers follow - and those differences translate into big benefits to you.
generate traffic. I want to add,
several months later, that I am What makes Tango’s Business Catalyst websites different?
also very happy with the internal
• Fixed Price Development
mass-emailing tools. Great • Training and Hosting Included
system. • Easy to Maintain Yourself
• Rapid Deployment Using Customizable Templates
Keith Ross • Custom Built to Your Design Specifications
• Integrated, Secure eCommerce Capabilities
Dundee Group
It’s More Than A Website. It’s An Online Business.
Your website ought to work as hard as you do, and your Tango Business Catalyst
website will be as hardworking as they come. It’s a hosted website, eCommerce,
CRM, and email marketing solution specifically designed for small businesses, like
yours. Your new website will work day and night to help you:
1. Monitor Your On-Line Business Progress
2. Control and Maintain Content In House

3. 3. Collect Visitor Information
4. Take Action on Visitor Data
5. Benefit from Built-In SEO Tools
Monitor Your On-Line Business Progress
Do you know how many visits your
website receives? What sites are referring
those visitors to you? What keywords and
phrases did they use to find you? What links
delivered them to your site? What pages did
they visit? How long did they stay? Are visits
up this month?
Tango’s websites deliver the answers to these
questions and many more. Use the metrics and analytics to monitor your online
progress - in real time, anytime, and from anywhere.
Your new website’s Business Dashboard will deliver the following business
intelligence data:
• Easy-to-view graphical representation showing visits, sales, bookings,
inquiries, etc.
• Comprehensive reports offering the details behind the numbers
• Live feed showing what’s happening right now!
Control and Maintain Content In House
It’s time to take control of your website. Many platforms require a programmer
to make even routine changes. With Tango’s
websites, you can update your website
quickly and easily - with very little technical
know-how.
You’ll work in a friendly interface that looks
like a word processor and can change virtually
anything on the screen. In addition to page
content, you can include communications
postings like newsletters, blogs, and event
listings.
In addition, you can maintain and update your
website from anywhere you have Internet
access. It’s simple and convenient to keep
your content current and relevant.

4. Collect Visitor Information
Do you publish a newsletter? Maintain a blog? Offer appointments or
seminars? Tango’s websites enable you to collect visitor information so
that you can satisfy those visitors’ requests and inquiries. As your visitors
complete the response forms, the data is stored in the CRM system
that’s included with your website.
You’ll be using a technique called Double Opt In, the gold standard for
email marketing. With Double Opt In, a confirmation email is sent to
subscribers who must then respond to the confirmation in order to be
added to your email opt-in list.
Once you’ve captured visitor information, you can begin to take action on
that data.
Take Action on Visitor Data
Armed with a list of customers and prospects who have confirmed their
interest in your company and its products and services - what’s your next step?
Here are some ideas, all within the capabilities of your new website developed by
Tango on the Adobe Business Catalyst platform:
• Nurture those leads with email marketing messages that you design and send
from within your website framework.
• Distribute your newsletter to subscribers
• Maintain multiple mailing lists (wholesale versus retail customers, prospects
versus clients for example.)
• Reach out to customers who have purchased a specific product with news of
a new offering
• Schedule tasks and meetings with clients and
prospects
Benefit from Built-In SEO Tools
If we build It, they will come. Or will they? A well-
designed, well-executed website is not enough. If
prospects cannot find your site, your efforts are in vain.
Among other tasks, your website should serve as a
lead generation tool and it can only serve that function
if people can find it. That’s where Search Engine
Optimization (SEO) comes into play.
SEO is the part science/part art of increasing the visibility
of your site to search engines like Google, Yahoo, and
Bing. Tango’s websites include tools you can easily

5. employ to boost your visibility, driving visitors to your site, and
increasing the number of credible leads.
Provide Essential Business Services
In addition to providing you with a world-class website, Tango’s
Business Catalyst websites deliver essential business services - like
email and webmail hosting.
You can set up and manage multiple email accounts, all within
the same easy-to-use interface. With support for IMAP and POP3
protocols, spam filtering, and virus protection, you can effectively
and efficiently manage this vital business service.
More Than Just A Pretty Face
Some businesses come to us with a definite idea of how they want their new
website to look. Others tell us that except for not looking like their current site,
they don’t know where to start. The good news is, Tango can help design the
website that fits your business, starting with your great ideas or great ideas of our
own.
Rapid Deployment Templates Speed the Design Process
We have assembled a multitude of Rapid Development Templates - think of
them as blueprints or outlines or skins - that we customize with your colors, your
logo, your images, your graphics, and your content. Choosing one of these is
economical and it speeds the production of your site. Rest assured, these do
not look cookie-cutter, they truly have a dramatically different look and feel for
each business. Currently, we have Rapid Deployment Templates tailored to the
following industries:
• Real Estate
• Medical & Chiropractor
• Architectural & Construction
• Restaurants & Hospitality
• Fitness Club
• Attorneys
• Consulting & Technology Firms
• Photographers & Marketing Firms
• Or custom design to your exact needs
Call (425) 673-5300 ext. 1 or email us at sales@tango-marketing.com for our
current list of Rapid Deployment Templates.
Each website developed using a Rapid Development Template includes features

6. and functionality optimized for the industry. For example, the Photographer
template lets you establish private galleries for each client and the Chiropractor
template offers an appointment scheduling request form.
The Sky’s The Limit With Customized Design
We are happy to give a If you don’t find a Rapid Development Template to suit your business needs
recommendation for our or if you have specific design ideas you want to see realized, Tango’s Business
Catalyst websites can accommodate.
Adobe Business Catalyst-
based website from Tango We can take your design ideas, mesh them with ideas of our own and assemble
Marketing. We’ve seen a a website that’s as unique as you are. You’ll still get to take advantage of all the
number of benefits since amenities that accompany a Business Catalyst website, including these:
moving to this platform. We • FAQ module
especially like that we can edit • Photo galleries
our website ourselves, without • News Announcements
technical, website-building • Bookings
• CRM module
knowledge. The interface is • RSS Feeds
easy to use and it is simple • Blogs
to make changes and upload • Email Marketing
new content. Using the • eCommerce
• Secure Zones for clients and affiliates
platform, we’ve been able to
quickly deploy our first-ever
blog, the results of which Take Your Site Above and Beyond
was an immediate increase
We told you that Tango’s Business Catalyst websites aren’t simply websites, they
in traffic to our site. We know are online businesses. Incorporate some or all of the tools below to take your site
this because the Business to the next level.
Catalyst’s built-in analytical
tools (another feature we like) Capture New Revenues With eCommerce
Offer your customers a secure and friendly shopping experience - while
showed us exactly the source increasing your company’s revenues by incorporating eCommerce into your new
of the new traffic. This has website. You can choose to include eCommerce capabilities on any of the Rapid
been a good change for us. Deployment options as well as your customized design.
Carol Eberhart • Add unlimited products, organized into catalogues
• Capture history of customer orders within your website
Eberhart Software Consulting • Support a variety of payment options
• Integration with UPS, USPS, and DHL
Make The Connection With CRM
Customer Relationship Management (CRM) is a term that describes what

7. all smart businesses strive for. It’s a connection with your customers where
you understand what they are interested in, how they like to be communicated
with, and how often they like that communication. It’s an understanding so
comprehensive that you can even anticipate what they want and deliver it.
Tango’s Business Catalyst websites include CRM tools that will help you build
these strong connections with your customers.
• Every interaction is logged, building a unique profile for each customer
• Watch a live feed of what customers are clicking, reading, buying,
downloading, posting, and booking
• Automate SMS and email messages to keep customers - and you - in the loop
• Establish access privileges to secure zones
• Capture, store, and edit full contact information, including custom fields
Engage Your Audience With Email Marketing Get Started With Tango Marketing
Once you’ve complied your list of customers and prospects who have told you A Business-Optimized Web site
they want to hear from you, you’ll want to begin giving them what they want! is a powerful tool to promote your
company and your products and
Built into every website are powerful email marketing tools - tools you would pay services. There is both art and
for separately with most other systems. science involved in ensuring your
site is at once appealing, compelling,
• Multiple email marketing lists intuitive, and effective and we’d
• Create highly targeted lists based on purchases, form responses, and more love to be of help crafting the right
• Double Opt-In ensures they want to hear from you balance for your firm. Contact us at:
• Unsubscribe feature for when they don’t sales@tango-marketing.com
• Send up to 10,000 email messages every month or at (425) 673-5300.
• Use provided HTML templates or Tango can customize it for your business
• Set up an automated flow of emails to be sent on your schedule About Tango Marketing
• Track open rates, click throughs and more Tango Marketing is a full-service
marketing agency specializing in the
Training software and technology industries.
We won’t leave you and your new website out in the cold. Every Tango We use our proven techniques,
Business Catalyst website includes training to empower you to take charge of your market research, industry expertise,
website. You’ll feel confident updating content, adding new literature, changing and creativity to your best
images, incorporating additional products, and more. advantage.
Ready To Get Started With A Demo? Tango Marketing designs and
Call us at (425) 673-5300 ext. 1 or via email at sales@tango-marketing.com executes highly effective marketing
programs to help software and
technology companies, channel
partners, developers, and consulting
ang (425) 673-5300
sales@tango-marketing.com
firms to place their name topmost
in the minds of prospects and
Marketing LLC www.tango-marketing.com customers.