1. Managerial Economics
By:
Prof. Shilpa. C

2. Importance of the Managerial
Economics
• To study the consumer behavior
• Business economics is studied as a
core subject
• It covers the micro & macro
economics
• Decision Making

3. Objectives:
• Understood the managerial decision
making
• Learn demand, supply, cost & profit
concepts & functions along with its
applications
• To learn the inflation, deflation &
balance of payment on national
income

4. Unit I
 Managerial Economics- meaning,
nature & scope,
 Managerial Economics decision
making
 Role of Managerial Economist
 Demand Analysis- meaning,
determinants & types of demand,
elasticity of demand

5. Unit II
 Supply Analysis: meaning &
determinants- production decisions-
production functions
 Cost concepts: cost output
relationship- economies &
diseconomies of scale- cost functions

6. Unit III
 Market structure: characteristics,
Pricing & output decisions- methods
of pricing – differential pricing-
Government intervention & pricing

7. Unit IV
 Profit: Meaning & nature, Profit
policies, Profit planning & forecasting,
Cost volume profit analysis –
Investment Analysis

8. Unit V
 National Income: Business cycle,
inflation & deflation – balance of
payments- Monetary & Fiscal Policies

9. References:
 Economics for Business by Reddy,
Shanti, Appannaiah
 Managerial Economics by Mithani
 Managerial Economics by Dwivedi
 Managerial Economics by
Kalkundrikar

10. References:
 Economics for Business by Reddy,
Shanti, Appannaiah
 Managerial Economics by Mithani
 Managerial Economics by Dwivedi
 Managerial Economics by
Kalkundrikar