A presentation looking at the landscape, drivers and actions around corporate responsibility. Focusing on business strategy, development and innovation, it looks at how sustainability and corporate responsibility is becoming part, in places, of business strategy

1. Corporate responsibility strategy in business Business School, University of Kent, 24 th March 2010 Toby Webb, Ethical Corporation [email_address] www.ethicalcorp.com / ethicalcorp.blogspot.com

2. What do we mean by CR? In India , it often means working with NGOs, taking a philanthropic approach and contributing to offsetting the worst aspects of poor infrastructure in the country In Colombia , it can mean helping with post conflict reconstruction and societal rebuilding In South Africa , it can mean building up a supply base, like Marks & Spencer are doing, that is both economically sustainable and worker-friendly – and helping tackle HIV / Aids. In France , it can mean picking up where the government has failed on some social issues, negotiated agreements on working hours and conditions, and environmental issues In Ukraine , it means sponsoring church rebuilding, book publishing and encouraging basic skills improvements in the workforce. It should also mean corporate governance. Finally, in Cambodia , it can mean a partnership with the ILO, NGOs and IGOs to create a ‘cluster’ of factories where labour standards and union rights are respected.

3. We shouldn’t talk about CR But about Evidence Based Management. CSR – or responsible business - should be discussed as: Corporate governance and access to capital Human capital management: Getting better people and keeping them Doing business honestly – effective measures against corruption Improving community relationships and building a bank account of trust Communicating well with consumers, and treating them right Better environmental and social risk management Cost savings via environmental efficiencies Better relations with governments , at home and abroad A great way to find new opportunities for products and services

4. Is this the future?

5. When things go wrong…

27. Operational Efficiency Business Growth Responsible Company Strategic long term objectives Strategic focus areas, 2010-12 Reduce the CO 2 emission intensity of our global operations by 40 % in the period from 2008 to 2017 Deliver transformative solutions contributing to the creation of a sustainable society Strategic Group initiatives CO 2 /Energy efficiency Sustainable Procurement Recycling M2M growth Research & Innovation Sustainable Portfolio Travel and Transportation The Telenor Way Branding Develop and deliver solutions enabling our customers to reduce their CO 2 emissions and energy costs Telenor’s Climate Change Strategy Mission statement

30. CR and strategy: Where it’s harder for CR to get traction in strategy: Hospitality /Travel (All hotels greenwash together now!) Cheap retail : Primark, Lidl, Aldi Finance : Banks and insurance companies poor communicators (no Professional services / B2B companies, Law firms Why? Lower exposure. Less pressure This is changing slowly - but accelerating in pace

31. Prius sales 6.4% of Toyota’s world-wide sales in 2009.

34. Business and Climate Change

35. Further reading: Kanter, R. (2009) SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good, Crown Business, Boston Savitz, A. (2006) The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too. London: Wiley Publishing. Vogel, D. (2005) The Market for Virtue: The Potential And Limits Of Corporate Social Responsibility. Washington, DC: Brookings Institution Press. Crane, A., and Matten, D. (2007) Business Ethics, second edition. Oxford: Oxford University Press. Search Ethicalcorp.com for: Social innovation, Danone, Unilever, Grayson

36. Business and Climate Change Resources: FC Business Intelligence websites: www.EthicalCorp.com ClimateChangeCorp.com WindEnergyUpdate.com NuclearEnergyInsider.com CspToday.com (solar) CpvToday.com (solar) ThinFilmToday.com (solar) Thank you! Toby.Webb@ethicalcorp.com +44 (0) 207 375 7561. Blog: www.ethicalcorp.blogspot.com