Todd Berner takes a look at customer relations management software, originally built for retailers and now useful in the healthcare industry. Read about the ways that this software can help carers engage with their patients.

1. H E A L T H C A R E
E V O L U T I O N : H O W
C R M S O F T W A R E I S
S U P P L E M E N T I N G
T H E E R M
T O D D B E R N E R M D . C O M

2. T O D D B E R N E R M D . C O M
The advent of personal computers came
with a shift in the way that healthcare is
managed and coordinated.
At the most basic level, electronic
medical records (EMRs) are used to
document care.
COMPUTING IN
HEALTHCARE

3. T O D D B E R N E R M D . C O M
ENTER
THE CRM.
Originally intended for retailers,
Customer Relations Management (CRM)
software is being used by carers to
coordinate treatment and give patients
leeway to manage their care.

4. T H E E R M I S N ' T G O I N G A W A Y ,
B U T C R M S O F T W A R E A L L O W S
C A R E R S T O R E D U C E C O S T S
A N D P R O V I D E B E T T E R C A R E .
T O D D B E R N E R M D . C O M

5. T O D D B E R N E R M D . C O M
Improve patient
communications
Generate paperwork
Provide analytics for
marketing and research
Automate appointment and
referral processes
WHAT CAN
CRMS DO?

6. C R M S O L U T I O N S O F F E R P A T I E N T S T H E
C H A N C E T O S E E A C O M P L E T E R E P O R T
O F T H E I R H E A L T H , B A S E D O N
I N F O R M A T I O N F R O M A V A R I E T Y O F
C A R E R S .
T O D D B E R N E R M D . C O M
H O W W I L L C R M
S Y S T E M S I M P R O V E ?
A N A L Y T I C S C A N I M P R O V E P O P U L A T I O N
H E A L T H A N D R E S E A R C H I N I T I A T I V E S .
H E A L T H T R E N D S W I L L B E C O M E
I N C R E A S I N G L Y E A S Y T O D E T E C T .

7. C U R R E N T L Y , C R M S O F T W A R E I S
A L R E A D Y A L L O W I N G F O R E A S I E R
C O N T A C T W I T H M E D I C A L
P R O F E S S I O N A L S A N D H E L P S
P R O A C T I V E T R E A T M E N T .
T O D D B E R N E R M D . C O M
I T H A S A L R E A D Y D O N E A L O T O F
G O O D , A T R E N D T H A T I S S U R E T O
I M P R O V E I N T H E F U T U R E .

8. T H A N K S F O R
R E A D I N G !
R E A D T H E F U L L B L O G A T
T O D D B E R N E R M D . C O M