1. Target your highest value audiences,
not just keywords or interests
Leverage cross-channel insights t0 improve your search and Facebook
marketing campaign ROI with Kenshoo Intent-Driven AudiencesTM
CO-01-002-EN © 2014 Kenshoo Ltd. info@kenshoo.com | Kenshoo.com
Consumer Searches Clicks on Ad Cookies Matched Audiences built
Re-engage
Custom
Audiences
Reach New
Lookalike
AudiencesSearch Engines Kenshoo + Facebook
Facebook® is a registered trademark of Facebook Inc.

2. Automatically create and update Facebook Custom Audiences
based on intent demonstrated through search engine activity
CO-01-002-EN © 2014 Kenshoo Ltd. info@kenshoo.com | Kenshoo.com
Results from Intent-Driven Audiences for a Leading Global Retailer
For more detailed information about Kenshoo’s Intent-Driven Audiences and to get started today, please visit kenshoo.com/social
Facebook Campaign Performance
versus analogous search campaigns incremental improvement with concurrent
Facebook IDA campaigns
Search Campaign Performance
110%
up to
ROI
38%
up to
AOV
19% 22%
incremental
Revenue
incremental
CVR
66%
up to
CPC
30%
up to
CPA
Facebook® is a registered trademark of Facebook Inc.
Winner 2014
Online Sales
Facebo
ok Innovation Com
petition