30 Seconds Of Fame - How To Use Video Marketing In Your Business.

iMarketing
Leader’s R4
Marketing
System
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213

Chapter 10 In My Book.
“30 Seconds Of Fame”

Nielsen:
While traditional TV viewing was up only 0.2%
over last year, Internet video viewing was up 35%
and mobile video viewing went up 20%.

Why video?
1. 89 million people in the United States are going to watch 1.2 billion online
videos today. (ComScore)
2. Online video users are expected to double to 1.5 billion in 2016. (Cisco)
3. Only about 24 percent of national brands are using online video to market
to consumers. (Kantar Media)
4. Online video now accounts for 50 percent of all mobile traffic and up to 69
percent of traffic on certain networks. (Bytemobile Mobile Analytics
Report)
5. Consumers give up on an online video if it doesn’t load in two seconds.
(University of Massachusetts Amherst and Akamai Technologies)
6. Users sharing video on retail and brand sites chose Facebook 46 percent of
the time, with email accounting for 40 percent and Twitter capturing 14
percent of shares. (Invodo)
7. Globally, online video traffic will be 55 percent of all consumer Internet
traffic in 2016. (Cisco)

Why video?
8. 52 percent of consumers say that watching product videos makes them more
confident in online purchase decisions. (Invodo)
9. Mobile and tablet shoppers are three times as likely to view a video as laptop
or desktop users. (NPD)
10.Mobile video ads that include social media buttons drive 36 percent higher
engagement. (Rhythm NewMedia).
11.Online video production will account for more than one-third of all online
advertising spending within the next five years. (Borrell Associates)
12.76 percent of marketers plan to add video to their sites, making it a higher
priority than Facebook, Twitter and blog integration. (Social Media Examiner)
13.92 percent of mobile video viewers share videos with others. (Invodo)
14.More than 1 billion unique users visit YouTube each month, spending more
than 4 billion hours watching videos (YouTube).
15.2 billion video views per week are monetized on YouTube, and every auto-
shared tweet results in six new YouTube browsing sessions (ReelSEO).

Forrester study:
“Any given video in the index stands
about a 50 times better chance of
appearing on the first page of results
than any given text page in the index.”

Why video?

So…
• More traffic
• More engagement
• Better search engine ranking
Why NOT use video?

Top 10 ways to use video to
market your business

#1 Give your elevator pitch
Easyvideoplayer.com

#2 Demonstrate your products
Hipmunk.com

#3 Demonstrate social proof
Philsquare.com

#4 Sell your products or services
Simplestoryvideos.com

#5 Share tips and advice
Carlssaturdaystrategy.com

#6 Answer FAQs
Evernote.com

#7 Introduce your team
Hugeinc.com

#8 Do a tour of your business
Blog.behance.netTodd McPartlin | iMarketing Leader |

#9 Entertain
Oldspice.comTodd McPartlin | iMarketing Leader |

#10 Report the news
Healthguru.comTodd McPartlin | iMarketing Leader |

Video best practices
• Don’t let perfection get in the way of
progress!
• Use a good quality camera – doesn’t
have to be expensive.
• Make sure the sound is good.
• Create new videos frequently.
• Post videos on Youtube, then embed in
your site.

Action Steps
• Search your product or service on
YouTube to see what your competitors are
doing
– Do this broadly & for your local market
• Create you YouTube account and Channel
– Optimize the images & descriptions
– Add YouTube badge to your website
• Record your first video, upload it & share
on your other social media channels

Contact us if you have any more
questions or if you’d like help!
leader@imarketingleader.com 979-
314-7213
iMarketing Leader | imarketingleader.com

30 Seconds Of Fame - How To Use Video Marketing In Your Business.

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30 Seconds Of Fame - How To Use Video Marketing In Your Business.