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In 2005, PTTEP hired KNOCO, a consultant to
      Conduct Knowledge Sharing Assessment
“I have no 
knowledge of what 
  y             g
anyone is working 
        on”
“ We share knowledge 

very often by discussion 

in the team, but it is very 
           ,              y

  difficult for people in 

    other team to be 

        involved.”
“When I move to 
 my next job  I’ll 
 my next job, I’ll 
take my personal 
  file with me.”
“ We don’t ask for 
   feedback from 

 operations, we are 
too busy on the next 
     project.”
        j
“ We keep reports in 
our department, and 
    d            d 
the manager decides 
 who else we send 
     them to.”
“ Right now there is 
    g
nobody to say if one 
approach is good or 
       not.”
“ If people want to find out 

what we had done, they ask 

   us to visit and make a 

      presentation.”
“ I had to learn from 
      I had to learn from 

 scratch.  It is very difficult 
                    y

for new people to be able to 

     understand what 

        happening.”
1
It’s about protecting our Knowledge Asset
It’s about 
cultivating 
   l
and 
harvesting 
from our 
f       
knowledgeg
2
Understanding that
 Wisdom
              permits knowledge
                      to be used

                        Organized
                 information that
Knowledge
              provides guidance
              or initiates actions

                    Collection of
                related data with
Information
                     context and
                     perspective


   Data

                   Raw hard fact
Explicit Knowledge
                      Database, Internet, Intranet, Best 
                          Practice, Research Paper


                                                                     Describable but 
                                                                     not documented
                              Story Telling, CoP




                                                                Indescribable
    Describable
    But not wish to
                                             Job rotation, 
                       Training, 
                                             Multidiscipline 
                      Conference, 
                                                Team, 
                      Knowledge 
                                             Coaching and 
                        Forum
                                              Mentoring




  Tacit Knowledge
&
Data & 
                    Search, Browse, Store, Retrieve, Organize, Tangible, 
Information
                  Explicit, Database, Document and Recode management, 
Management
                                Folders, Metadata, taxonomy
                                                                              Culture
                                                                                l
        Culture




                   Talk, Listen, Share, Learn, create, Discover, Dialogue, 
                    Collaborate, Act, Choice, Relationships, Emotions, 
                              Organic, Adaptive, Complex, Trust




 Knowledge 
 Management
สมองของพนักงาน
      12%
20%         42%
  %           %   เอกสาร (กระดาษ)
      26%
                  เอกสาร (Electronic)
                  Knowledge Base (IT)
3
4
Baby Boomer                     Gen‐X                         Gen‐Y


• 19xx‐1964                 • 1965 – 1980                  • 1980 – 1999
• High royalty to           • Digital immigrants           • Digital Natives
  organization, workplace
  organization  workplace   • Grow up with TV  PC
                              Grow up with TV, PC          • Grows up with Internet
                            • “me generation”              • Aggressive, arrogance
                            • Pull away from               • Not royal to 
                              class, status, and money 
                              class  status  and money       workplace, change job 
                                                             workplace  change job 
                              in society                     often, like to change
                            • Highly confidence            • Highly ambitious
                            • Disaffectation with          • Creative  Low endurance
                                                             Creative, Low endurance
                              governance, lack of trust    • Challenge with rules 
                              in leadership
Generation Y Space   Online collaboration is natural
To this
From this
5
Selected Tool 
                                                                            KPI & 
                                           Enforced         Reward & 
                       Management 
                                                                                               & Taxonomy
                                                                          Competency
                                           Process         Punishment
                         Support



                                                         Top‐Down
                                                           p

                                                                               Process‐
                                       Techno‐                                                                  Peer Assist, After 
Internet, Intranet, 
                                                                                                                Action Review,
    Doc. Mgmt, e‐
                                                                               Centric
                                       Centric                                                                  Retrospect
   mail, database
   mail  database


                                           Digitized Form of Knowledge

                                                                                        Blog, Wiki, Instant 
                                                          Social &                      Messaging, Bookmark, 
                                                                                        Mash Up, RSS, Podcast
                                                        Collaboration

                                                          Bottom‐Up


                                         Communicate        Willing to 
                                                                                               Folksonomy
                                                                          Socializing
                       Collaboration
                                            Freely           Share
Peer Assists:a way to 
get people talking – in 
the right way
 h     h


                  What’s
What you know     possible?



  What we
                What I know
  both know
                                     g            g
                              Learning Before Doing
15 minute team 
   i            
debrief, conducted in a 
“rank‐free” environment.


              g      g
       Learning During
Facilitated, forward looking 
team meeting, soon after 
the project has ended


                 g           g
          Learning After Doing
6
We re too busy just getting the job done.  We don t have 
“We’re too busy just getting the job done   We don’t have 
   time to sit around and chat about those things.”


                     Project s and teams


                                           Answer
          Question
                                           Innovations
          Problems




                          CoP
7
เพมศกยภาพในการตดสนใจ
                     เพิ่มศักยภาพในการตัดสินใจ


                      สรางการยอมรับ


                      เกิดความยืดหยุน


                      นวัตกรรม
ประโยชนที่ไดรับ




                     เพิ่มประสิทธิภาพและประสิทธิผล
ป




                     พัฒนาคุณภาพ


                                                                   ที่มา: The Cap Gemini Ernst
                     ลดการทํางานซ้ําซอน
                                                                   & Young

                     การกระจายอํานาจ
                                                                       สัดสวนผูเห็นดวย

                                                                                90%
                    50%                          60%   70%   80%
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