2. Since my ancillary front cover was based on Fabulous
magazine I chose to roughly replicate their masthead after
analysing examples of the Fabulous mastheads, I could
easily establish how to construct my own.
Use of lower and upper
case fonts.
One basic colour.
Italic font.
Either subjacent
over star image or
superimposed to
it.
Fits with colour scheme.
3. Masthead font style
I wanted to use a font similar to the Fabulous magazine
masthead and so selected some that looked similar and
narrowed these down to one final font.
Edwardian The letters were too close together in this font, it is
almost ‘unreadable’. The masthead of a magazine
Script This font was quite ideal however I plan to superimpose an image over
must be clear and recognisable
Mistral the masthead, the font is not clear enough to allow this to be done
effectively.
Harlow Solid Italic This about the magazine’sdoes notorsuggest a great
deal
font is fairly plain, it
genres content.
Lucida Handwriting
The style of this font appears
unprofessional, to use it for the
masthead of a T.V magazine
would be completely
unconventional.
4. Final masthead font
choice
Brush Script
Standard
This font is very similar to the one used by Fabulous magazine. It is
clear, easy to read, and not too plain, making it recognisable which
is essential for a masthead.
5. Masthead titles
I selected various names that would be suitable for my magazine and
progressively decided which ones would be suitable and which ones would not.
Glamorous ‘Glamorous’ does not suggest that the magazine
contains T.V Related content.
Splendour ‘Splendour’ suggests too little about the
magazine’s content and simply does not sound
like a name that would usually be associated
with a magazine.
Fab ‘Fab’ is far too similar to ‘Fabulous’ and therefore
is quite unoriginal.
6. Extravagance ‘Extravagance’ indicates that the magazine is rich
in content however it is a word associated with
wealth. This masthead is highly unconventional
for a supplementary magazine.
Allure ‘Allure’ does not represent that T.V content that is related to the
magazine, it is a name which suggests fashion-related content
only. Also after researching a number of magazines I found that
‘Allure’ is already the name of a fashion magazine and
therefore I could not use it as my own.
7. Final Magazine Name
choice
Cliché
I felt that ‘Cliché’ was suitable for my magazine.
Cliché is a French word and therefore signifies that
the magazine is associated with fashion and so
would appeal to the magazine’s mostly female
target audience. The use of ‘Cliché’ is particularly
ideal as the magazine is a T.V magazine, soap
operas in particular. Most storylines in soap operas
are clichés, making it an extremely suitable title for
my ancillary product.
