Three new forms of searching (Ambient Search, Faceted Search, Transactional Search) are going to become increasingly popular as intelligent personal assistants become more common. We are going to see the search and conversion funnel collapse down so people are sorting and filtering your products/pages inside the SE and checking out there too.

1. Emerging
Forms of Search
@TomAnthonySEO

3. Natrual lagnugae is
raelly hrad

4. Ambient Search
3 Emerging Forms of Search
Faceted Search
Transactional Search

5. TrendTechnologyResearch

6. Ambient Search

7. Google Information Needs Study
Google asked 8 times a day:
What did you want to
know recently?
Research
http://dis.tl/googleDIN

8. Google Information Needs Study
Google found:
1/3rd of potential
searches are unfulfilled
Research
http://dis.tl/googleDIN

9. Home Assistant Appliances Technology

10. Home Assistant Appliances Technology

11. Open Source Alternatives Technology

12. Home Automation via Same Interface Technology

13. Device Sharing Research
http://dis.tl/device-sharing
•1.1 times per day
•Usually phones
•5% with strangers
People share devices:

14. More Devices: Smart Mirrors Technology

15. Smart User Identification
Google Zensei:
Bioimpedance
http://dis.tl/google-zensei
Research

16. Ambient Interfaces (Soli & Glissando)
http://dis.tl/atap-soli
Research

17. Screens Everywhere: Magic Leap
http://dis.tl/Magic-Leap-Demo
Research

18. Ambient Search
• Search devices will be ubiquitous - leading to
more searches and new types of search.
• Personalisation will be ubiquitous - leading to
increased reliance on it.
• Interfaces will improve - which will empower
people to do more complex types of queries.

19. Faceted Search

20. eCommerce Searches - 2 Phases
1.
Search on
Search Engine
3.
Sort & Filter
Products on site
2.
Move to a
website

21. Direct Answers Trend

22. Conversational Search Technology

23. Hound: Faceted Search Example Technology
http://dis.tl/houndvid

24. Faceted Search is like Faceted Nav

25. Machine Learning Service Discovery Technology
http://viv.ai/

26. Machine Learning Service Discovery Technology

27. Faceted Search
• Search Engines will capture more of the
funnel; the filter & sort phase will move there.
• Web search will be inadequate for handling
more and more of these searches.

28. Transactional Search

29. Amazon Echo: Voice Purchase Technology
http://dis.tl/echo-order

30. Collapsed Funnel: Search & Checkout Trend

31. Viv: Conversational Commerce Technology
http://dis.tl/viv-demo

32. Viv: Intelligence Everywhere Technology
“In the next five years or so we think there's going to be a new icon that's
going to be very recognizable. That means you can talk to that thing.”
- Dag Kittlaus, Viv Founder

33. Ambient + Faceted + Commerce
OK, Alexa. Buy the
cheapest 5 star washing
powder that will arrive
before Friday.
Technology

34. The Funnel Collapses
Search, Sort & Filter at the
Search Engine
They they checkout there too…

35. Organic becomes like Google Shopping?

36. What I just told you…
•Search results increasingly presented ‘inside’ the SE.
•Conversions will also happen in-situ, especially with IPAs.
•Make an app now and start integrating into IPAs.
•Opportunity to leap-frog web-search competitors.

37. Dankeschön!
@TomAnthonySEO

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