Tom Chamberlain created several ancillary texts to accompany his short film "The Eleventh Hour" including a logo, film poster, and magazine review. He established a consistent brand identity across these materials using the same fonts, colors, and logo. Specifically, he used the logo and font from the film title at the end of the short film and on the poster. While he did not use a screenshot from the film in the poster, the image chosen depicts the film's theme of a lonely journey. The color palette of the poster and magazine were also linked to establish cohesion across the promotional materials.

1. Tom Chamberlain (3241)
Harrogate High School
A2 Media Studies
Final Evaluation

2. How effective is the
combination of your main
product and ancillary texts?

3. Final Short Film – Screen Shots from ‘The Eleventh Hour’

4. Final Products – Ancillary Products

5. Creating a Strong Sense of Brand Identity
I first generated an original production company called ‘Spectrum Films’. The name
spectrum has been used as it relates to the light spectrum captured by a camera filter and
video camera, and thus linking directly to film making. Once the logo was designed and
exported in Adobe Photoshop CS5, I placed the image at the end of my short film and at the
bottom of my film poster and magazine review.
As I wanted to be more creative throughout the production process, I also created a new
magazine called ‘Lore’; this name was chosen as the word means ‘a body of traditions and
knowledge on a subject or held by a particular group’. Hence the body of knowledge or
subject matter could be film making or cinema. I used this name for one of the reviews at
the bottom of my film poster and for the title at the top of my magazine review page.

6. Choosing an Appropriate House Style
In addition to placing both of my production companies logos on all three of my products, I
also used a consistent house style to help create a strong sense of brand identity. I used my
research into similar products to identify how house styles have been used across different
marketing packages for short and theatrical productions. I focused my attention on font,
text size and spacing, colour and effects.
I used the exact font called
‘Ronando’, centre alignment and
style for the title at the end of
‘The Eleventh Hour’ short film
and for the title for my film
poster. The spacing it slightly
different as the orientation of a
widescreen video is different to
a vertical film poster. The colour
was also changed on the
ancillary text, as the colour
needed to contrast the sky and
therefore I chose black, but
lowed the opacity and blend
mode of the text.
I did not use the same font
for the title of the film being
reviewed in my magazine, as
this is not a convention due
to the magazine potentially
reviewing many different
texts and thus a consistent
house style is needed for
every page in the print based
product.

7. Identifying Links Between My Short Film and Ancillary Tasks
I chose not to use a screen shot from my
short film in the construction of my film
poster, as I felt I needed the image to be
slightly more captivating by using a wider
range of colour through the colour grading
and correction of the image. I think the
content of the shot is still very effective, as
the image frames an empty road like the
establishing shot of ‘The Eleventh Hour’ to
connote the endless and tiresome journey
the protagonist must endure.

8. Identifying Links Between My Short Film and Ancillary Tasks
To create an effective combination of my main
task and ancillary tasks, I used a screen shot
from my short film in my film poster. This is a
direct link, while the colour blue was ‘eye
dropped’ in Adobe Photoshop from ‘The
Eleventh Hour’ and film poster to help me
decide on the colour scheme for the review
magazine. The tagline on the film poster, the
text bleed and quote on the magazine review
are all different; each sentence combines to
create a strong enigma code for the viewer.