Digital Research in Covid-19 Times

1. WE WILL START IN A FEW MINUTES
Your last chance to grab a coffee or snack!

3. TIMES OF CRISIS

4. NEED FOR
CONNECTED
CONNECTNESS

5. Brands should keep in touch with me and show they care. We
all need to stay strong and stick together, I feel that those
brands don't communicate will seem like they don't care what
is going on. We are in it together. - GB, Female, 40-55
““

9. JOERI VAN DEN BERGH
INSIGHTS FROM
OUR COVID-19
COMMUNITY
FUTURE CONSUMER EXPERT
LIVE

11. The only difference is that I cannot go out. But
now I can spend my time doing my hobbies: I read
a lot and play with my cat.
And every Saturday night, I have a date on Skype
with my boyfriend.
Female, IT, 25-39
““

16. JOERI VAN DEN BERGH
INSIGHTS FROM
OUR COVID-19
COMMUNITY
FUTURE CONSUMER EXPERT
LIVE

22. CHOOSING YOUR MISSION
WHY US? RELEVANCE
FOR
MARKETS
CLAIMABLE ENGAGING CAMPAIGNABLE
Source: Business on a Mission – Andy Last

26. My impression is, beautiful, emotion, shared
responsibility to stay healthy. We do it together, we
take each other into account, we want to see each other
again and share beautiful moments when everything is
back to normal. Now we will be able to do that again. This
way of communicating keeps us in touch, great to
see.
““

28. JOERI VAN DEN BERGH
INSIGHTS FROM
OUR COVID-19
COMMUNITY
FUTURE CONSUMER EXPERT
LIVE

29. More conscious, even cautious consumer
SELF-REFLECTION & SELF-CARE
SOCIAL FIRST but enochlophobic crowds
SCHEDULED SHOPPING & STOCKING
SOS: SAVE OUR SPENDINGS
SELF-SUSTAINING & SUPPORTING
LOCALS

31. SILENCE
IS NOT AN
OPTION

32. Robert Kelly
‘SOMETIMES
SILENCE
CAN SEEM
SO LOUD!’

33. l though it is very useful to do market research during this
period, because we live in a very particular and unique times.
Priorities and needs change and it is nice and useful to
understand what we - consumers - think of it and what we
need. Personally I am pleased to participate and to know that
brands are interested in my behavior in this period precisely
because they can than offer me what I need. IT, 18-35
““

34. ““I like to give my opinion on forums like this. In addition,
this is one of the only forms of relaxation for me, not thinking
about work and not brushing, cooking, shopping. So I would
actually like it if brands respond to this and now - perhaps
more than ever - listen to the opinion of the consumer. They
can learn from this and we are happy to share our honest
opinion.” BE, 31-40

35. Connected
with the online
world…

36. DIGITAL COLLABORATION
NEED FOR

41. Participating
ANYWHERE,
ANYTIME

43. ONTEX DIAPER
IMMERSION

48. GET IN
TOUCH!
tom.deruyck@insites-consulting.com