Febelmar | Activation Studio pitch

5. THE INSIGHT ACTIVATION studio The SaaS solution to bring consumer inspiration together to generate actions | THE INSIGHT ACTIVATION studio | @TOMDERUYCK

6. LAUNCH WALL DISCOVER INSIGHTS ADD OBSERVATIONS …AND IDEAS | THE INSIGHT ACTIVATION studio | @TOMDERUYCK HOW IT WORKS

7. “The format is visual & ” Carl Vandeloo UCB bitesize | THE INSIGHT ACTIVATION studio | @TOMDERUYCK

8. “Insights flow Annemiek Temming Danone across the organization” | THE INSIGHT ACTIVATION studio | @TOMDERUYCK

9. “Employees turn insights into ” Marieke Koningen Dorel Juvenile action | THE INSIGHT ACTIVATION studio | @TOMDERUYCK

Notas del editor

43 bln dollars. This is how much we spend on market research every year. This is how much we spend to find the best possible insights. But what do we do when we found these valuable insights?
We lock them up in power-point reports, hardly to be used ever again. The lack of continuous & tangible impact is the biggest problem in the market research industry.
In the past 6 years I’ve written numerous insight reports & presentations. While doing so, I always encountered 3 major problems: One: A report is one-way and static. After a report is finished, other people are unable to add their own observations or examples. Two: It’s very isolated. It is shared with the MR team, and sometimes marketing. But that’s it. Three: There’s no personal trigger for action: people need to identify their own actions when reading these reports. In fact, a recent study shows that only 1 in 3 employees think research answer their ‘What Now’ question…. Is it just me who is this frustrated?
That is why we developed the Insight Activation Studio. A simple SAAS solution to bring consumer inspiration together to generate actions. A Studio consists of Walls of inspiration, linked to a specific project that the organization is dealing with. Each wall is filled with short visual posts that we call Tiles. A Tile can be an Insight, an observation or an idea.
Take the Dorel Studio for example. They recently launched the Wall #CarSeatCode to innovate their car-seats for toddlers. How does this work? I start by checking out the Insights. Such as, kids wanting their own identity in their car seat. A few days after, recognized this insight when I saw how a friend customized her carseats for her son & daughter. I take a photo, tell the story and instantly share this as an observation Tile. Next I see my colleagues already commenting and liking my Tile. And the conversation starts.
And we really see the Studio as an opportunity to really bring the consumer into our organization by using visual information, by using quotes, texts, but also analysis from researches that we did in the past to really inspire people, not only in our own organization, but also in teams across the globe. So what makes the Studio unique? Our clients say that, [Format] The format is playful & bitesized (Marieke Dorel) Users spend on average 15” per week on the Studio, and they can access it anywhere anytime. [Reach] The collaboration is cross silo (Annemiek, Danone) 1 in 3 employees registers for the Studio. 65% becomes an active user. [Action] The focus is on action (XXX) In fact, the Carseatcode Wall resulted in 4 new innovation projects. The Studio is already being recognized by the industry, we won best paper award at Esomar Congress And by the way, we have a patent pending
And we really see the Studio as an opportunity to really bring the consumer into our organization by using visual information, by using quotes, texts, but also analysis from researches that we did in the past to really inspire people, not only in our own organization, but also in teams across the globe. So what makes the Studio unique? Our clients say that, [Format] The format is playful & bitesized (Marieke Dorel) Users spend on average 15” per week on the Studio, and they can access it anywhere anytime. [Reach] The collaboration is cross silo (Annemiek, Danone) 1 in 3 employees registers for the Studio. 65% becomes an active user. [Action] The focus is on action (XXX) In fact, the Carseatcode Wall resulted in 4 new innovation projects. The Studio is already being recognized by the industry, we won best paper award at Esomar Congress And by the way, we have a patent pending
[Action] The focus is on action (XXX) In fact, the Carseatcode Wall resulted in 4 new innovation projects.

Febelmar | Activation Studio pitch

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