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L’app
- 1. L’App A Web 2.0 Cycling Spectator Experience tomgaudoin@gmail.com
- 2. In this presentation • About Le Tour. • The ‘Market Need’. • About “L’App”. • Revenue models. • Market Trends. • What this business needs to grow.
- 3. Le Tour de France • 2013 is the 100th TdF. • 15 Million ‘on-the-day’ spectators (total). • 23 days. • 3,430.5 kilometres . • Letour.fr : 10.5 million unique visitors. • Route announced each year in January.
- 4. “Spectators line the route” • 2011 collision with spectator on Day 1. • 2009 Spectator killed in collision. • Part of the race? Yes! • Part of the competition? No!
- 5. L’App • Where’s the best view the race? • Live-photo sharing and rating. • Product enhances user experience. • Makes a better, fairer, race for riders and spectators.
- 6. WEB 2.0 • Location based Advertising. • Niche Market. • $10-$110 per ad for highly targeted ad’s. • ‘Stats’ are sooo 20th Century!
- 7. Targeted Advertising • 70 % men and 30 % women. • 80 % of spectators French and 20 % Non-French. • 6 hours of presence at the roadside (on average).
- 8. Business Development • Years 2-5 growing market share. • Product development: UCI Calendar March- September. • Customer retention – photo competition. • VIP holiday package competition. • Other applications of technology – Marathons.
- 9. L’App financing • £60,000 start-up investment required. • Offering 75% of company. • Estimated 2 year ROI. • 10M Ad-impressions in year 1 (predicted). • Monetization: 80% location based advertising 20% subscriptions + In-App Ad’s.
- 10. L’App financing • £60,000 start-up investment required. • Offering 75% of company. • Estimated 2 year ROI. • 10M Ad-impressions in year 1 (predicted). • Monetization: 80% location based advertising 20% subscriptions + In-App Ad’s.