1. Inside the Global Aftermarket Post Event Report
Crowne Plaza Copenhagen Towers, Denmark, October 24th - 26th 2012 Conference Chair:
Mr. Thomas Igou
YOUR ESSENTIAL AFTERMARKET EXECUTIVE TOOLKIT Content Director
Copperberg
A look inside the global aftermarket was the theme of
the 2012 Aftermarket Business Platform. With case studies
from all corners of Europe, Russia, India and South America,
delegates were exposed to a global perspective on how to address aftermarket areas based
continue internal transformation towards a more profitable behind business challenges companies
service organization.
concept customer develop different
“Everyone is facing the same challenges” direction discussion effort ideas
important industries instead key
Dispersed in different tracks (service excellence, spare parts, pricing, interesting lot market networking oem
defining the process, BRIC) and coming from diverse industries organisations organization oriented
(automotive, process manufacturing, marine, construction equipment, parts past platform presentations
HVAC, aerospace & defence…), delegates all agreed on one point:
everyone is facing the same challenges. Aftermarket sales (service, pricing problems product profits
parts, supplies) are perceived as the best way to compensate regarding regardless related remote
product sales decline and gross margin erosion for almost all the sales selling service spare supplies
industries and businesses, yet there are many challenges to over-
come, including:
topics track value view warranty
• Lack of recognition from the product business
• Deficiency of internal competences to be service-minded For media partners, contact:
• Futile efforts to innovate services as a key differentiator Lisa Bergström
Marketing Director
• Lack of sales growth initiatives, including value-based selling Phone: +46 8 676 01 40
E-mail:lisa.bergstrom@copperberg.com
“Already looking forward to next year”
Copperberg would like to thank everyone that attended this year’s To sponsor, contact:
event, and announces its early engagement to prepare our 7th edition. Åsa Karphammar
Senior Business Advisor
Aftermarket Business Platform 2013 will take place on October Phone: +46 8 120 505 53
E-mail: asa.karphammar@copperberg.com
23rd – 25th, 2013 in Copenhagen.
I look forward to seeing you there.
Sincerely, For content, contact:
Thomas Igou, Content Director, Copperberg Thomas Igou
Content Director
Phone: +46 8 50 25 5239
E-mail: thomas.igou@copperberg.com
Stockholm February 7-8, 2013
The World of Manufacturing
Find out more at www.sparepartseurope.com - growing ideas and business!
© 2012 Copperberg. All rights reserved. For more information, email info@copperberg.com or visit www.copperberg.com

2. Crowne Plaza Copenhagen Towers, Denmark, October 24th - 26th 2012
Call for speakers
If you would like to participate as a keynote presenter, panelist, or roundtable Thomas Igou
Content Director
moderator, please contact the Content Director with your contact details and Phone: +46 8 50 25 5239
topic of interest at: E-mail: thomas.igou@copperberg.com
We are looking for case studies into the following topics in relation
to aftermarket:
• Predictive Maintenance & Big Data • Risk Evaluation of Service Work
• Sales Growth Initiatives • Total Cost of Ownership
• Value Based Selling (Pricing) • BRIC / Growth Markets
• Cloud Computing & Remote Monitoring • Spare Parts Optimization
• Warehousing KPI Figures • Talent/Competence Development in the Service Industry
• Creating an Aftermarket Framework • Spare Parts Planning/Forecasting
• Knowledge Management • Achieving Service Excellence
• Aligning Service & Product Innovation • Industry Future/Megatrends
Speakers 2012
Alex Gelbcke, VP General Manager, Billy Butler, Director, Global Customer Frank Bunge, Global Aftermarket Terje Vedeler, SVP Drilling Lifecycle Bo Femtvik, Director Competence
Europé Aftermarket, Tenneco Quality, Dell Director, Leica Microsystems Services, Aker Solutions Development, Tetra Pak
Wolfgang Kortas, Head of Services Yanina Yakovleva, Head of Commercial Geir Garmannslund, Vice President Fabricio Noronha, Aftersales Manager Juha Pankakoski, VP Head of BU Parts,
Integration, Services and Customer Aftermarket Ferronordic Machines LLC Business Improvement, Rolls-Royce Latin America, LiuGong Machinery Konecranes
Support, Airbus Marine Services
David Higgins, Director – Parts & Amit Sood, VP – Marketing, Sales, Parts Jean Luc Lavenir, North Europe – Area
Service, Peugeot Motor Company PLC & Services, CLAAS India Director, Otis
© 2012 Copperberg. All rights reserved. For more information, email info@copperberg.com or visit www.copperberg.com

3. Crowne Plaza Copenhagen Towers, Denmark, October 24th - 26th 2012
Be part of the largest Aftermarket Conference in Europe
As the premier provider of high level business platforms for experience sharing within Supply Chain Management,
Copperberg is now proud to launch the 7th edition in our series of Aftermarket conferences
– for manufacturing industries throughout Europe and beyond.
The 7th Aftermarket Business Platform conference is the largest conference of its kind in Europe! Leading solutions
providers from across service, aftermarket and supply chain industry will gather to exhibit their products/services,
to help assist our executive pre-qualified attendees overcome their current business needs.
If you are interested in:
• Enhancing relationships with current clients: interact, meet and
discuss the latest opportunities To sponsor, contact:
• Creating and enhancing your brand awareness to an audience Åsa Karphammar
Senior Business Advisor
which count Phone: +46 8 120 505 53
• Elevating your profile amongst peers and developing a contact E-mail: asa.karphammar@copperberg.com
base through facilitated one-to-one networking sessions
• Generate direct new business opportunities from delegates who
have significant budgets to utilise
- Then I would urge you to contact us today!
If you are looking at having serious business critical conversations that take this industry forward, then we look
forward to seeing you and your team this autumn.
Pricing Product Parts
Audience Profile
Aftermarket Project General Management
Service Business Development Sales & Marketing
Departments: By title:
Other
Head Of
Senior VPs
Vice President
Specialist
Manager
Director
Pricing Product Parts
Aftermarket Project General Management
Service Business Development Sales & Marketing
Thanks to our partners in 2012
Other
Head Of
Senior VPs TM
Vice President
Specialist
Manager
Director
© 2012 Copperberg. All rights reserved. For more information, email info@copperberg.com or visit www.copperberg.com

4. Crowne Plaza Copenhagen Towers, Denmark, October 24th - 26th 2012
Testimonials:
“This conference is … very important and useful to get a deep insight into single companies as well as to have
an overview of the world business situation. Absolutely recommendable!”
- Balthasar Gwechenberger, Global Service Manager, Palfinger AG
“Fantastic conference, very well organised, excellent presentation content and great business networking
opportunities with industry peers.”
- Ed Farquhar, Marketing Director EMEA, Pros Pricing
“Very professionally organized, the whole event runs smoothly, perfect timings in between conferences and
round tables, highly qualified guests... A very nice experience and great networking opportunity. Good job
guys!”
- Yannick Billy, Managing Director, Secodi
“It was good to find so many professionals and so high level in one place. I got clear understanding that our
community face more or less the same problems, and the discussed solutions are pointing same directions.
And gives a good hope that challenges will be overtaken sooner... Together we can build a right competence
for it!”
- Vsevolod Gavrilov, Director, Volvo Penta Russia
“An excellent event providing insight into the potential futures of the aftermarket arena.”
- Gary Burden, General Manager Industrial Distribution, Finning UK
”One of the few conferences that meet the requirements of a Service Directors Level: High Profile Speakers
and a good platform for systematic Networking. The setup of the conference gives all the flexibility to meet
most participant’s specific requirement profiles.”
- Michael Kübel, Director Group Service Operations, Vaillant Group
Aftermarket TV – Inside Aftermarket Europe 2012
Video from Inside the Global Aftermarket Europe: October 24th - 26th 2012 from Crown Plaza Copenhagen
Towers, Copenhagen, Denmark.
© 2012 Copperberg. All rights reserved. For more information, email info@copperberg.com or visit www.copperberg.com