Tom Lyons

Zürich Area, Switzerland Switzerland

Owner at Lyons Communications GmbH

Modern technology has given us an endless number of channels. But is your message getting lost in the medium? Truth is, whether tweet, blog or book, successful commercial communication still relies on one essential ingredient: a good story. After more than 20 years in training, marketing and communications - first on Wall Street, then on Zurich's Bahnhofstrasse - I set out on my own in 2009 with a mission to help companies craft clear, effective messages for the international stage. Today I have the privilege of working with some of the biggest names in Swiss business, as well as some of its brightest newcomers, on a wide variety of projects. No matter the form or channel, my job remains...