If you want sales and marketing results from Linkedin, writing a great profile is a good place to start. This summary gives 13 examples of great profile headlines so you can decide the headline that will help you stand out from your competitors, drive traffic to your profile and attract leads from ideal potential customers.

1. 13#amazing#Linkedin#
profile#headlines#
(and#how#you#can#write#your#own)##

2. Like a great novel, a good
Linkedin profile grabs your
attention and keeps you
reading until the end.
02#

3. By which time, you’re
completely sold on the author
as a fantastic person you’d love
to meet in person.
03#

4. Just as a good book starts with
an intriguing title, a good
Linkedin profile starts with a
120‐character summary of
what you do, otherwise known
as your professional headline.
04#

5. Your#professional#headline#might#
look#something#like#this#.#.#.#
05#

6. By default, the title of your
most recent job will appear in
the professional headline field.
06#

7. However, you can edit it to
whatever you like, simply by
clicking on the pen icon when
you look at your own profile.
07#

8. You#can#edit#your#headline#by#clicking#
on#the#pen#icon#on#your#Linkedin#profile#
08#

9. Although there are many useful
guidelines about what to
include, there is no one‐size‐
fits‐all solution.
09#

10. Your%professional%headline%is%your%
chance%to%be:%
%
• Found%more%easily%online%
• Stand%out%from%the%crowd%
• Generate%profile%views%
• A=ract%poten>al%customers%
• And%more%.%.%.%
%%
10#

11. So here are 13 examples of
great professional headlines to
help you make your profile
stand out and grab the
attention of potential
customers.
11#

12. There’s no messing around here.
Want to hit $1 billion turnover?
Bryan is certain he’s your man.
This profile headline
demonstrates absolute
confidence in the author’s
capabilities and the fact he has a
track‐record to back it up.01
12#

13. 01.#Show#the#results#you#deliver#
13#

14. When Michael Bay directs a film, two
things are certain: 1. not everyone will
like it, and 2. it will make a tonne of
money. When it comes to business, it’s
clear from this no‐holds‐barred
headline that Cindy is firmly in the
Michael Bay camp. Not everyone will
like the swearing. But the people that
are bothered by this are not the kinds of
people she wants to work with.02
14#

15. 02.#Explain#that#you’re#really#good#
15#

16. This headline does a great job of
creating curiosity. What is this amazing
thing that works 100% every time
guaranteed? A lot of people will be
curious and want to click through to
read more, which is exactly what Nicky
wants. Notice the education section:
“Not one single exam passed.” A
powerful part of her brand as a
conference sales speaker.03
16#

17. 03.#Create#curiosity#&#intrigue#
17#

18. This cunning headline is one of my
favourites. Why not try it now? Just
Google ‘The coolest guy in Nashville’. A
good professional headline should
encourage people to do something.
Normally that is to read more about the
person by clicking through and scrolling
down their profile. In this case, Mike
has gone one better and found a way to
generate click‐throughs to his website.04
18#

19. 04.#Make#people#do#something#
19#

20. This headline is short, simple
and brilliantly clear. If you’re
an introverted and intelligent
man who wants to meet
women, Sarah can help. A
great example of identifying
your ideal niche market.05
20#

21. 05.#IdenQfy#your#customer#niche#
21#

22. As Big Brad Burton demonstrates, you
can use the name fields in your profile
to stand out from the crowd with an
alliterative moniker. In this case, it
reinforces Brad’s larger‐than‐life
personality. And he’s packed his
headline with attention grabbing
achievements and backed up his ‘bad
lad done good’ image with a suitable
summary of his educational history. 06
22#

23. 06.#Showcase#your#achievements#
23#

24. A great example of how – no matter
what your background, experience or
profession – you can put a positive spin
on what you do. Rather than focussing
on the grisly details (biting people and
sucking their blood), focus on the
benefits you deliver (eternal life and
permanently younger‐looking skin).
Sadly this spoof profile no longer exists
(it was created for a blog on branding).07
24#

25. 07.#Put#a#posiQve#spin#on#your#work##
25#

26. A great example of a headline that clearly
identifies a target market and the nature of
the service being offered. If enough CEOs
see John’s headline, some of them will be
considering making strategic acquisitions
and alliances at exactly that time. A quick
click‐ through to read more and John has
started generating leads. For anyone hoping
to emulate this, there are a growing number
of tactics for generating high volumes of
traffic to your profile on autopilot.08
26#

27. 08.#Explain#how#you#help#people#
27#

28. A brilliant example of using the
name fields to stand out. For any
matters related to business
energy, Dionne is the woman to
talk to. She’s also clearly
identified not only a target market
but also a geographic location (the
Midlands) for her ideal customers.09
28#

29. 09.#Be#specific#about#your#locaQon#
29#

30. If you’re a lawyer in the San
Francisco area looking for a new
job, it’s clear that Lauren Barton is
a useful woman to talk to. A clear
and simple statement of how and
who she helps, together with how
candidates benefit (by working for
“the best law firm” in the Bay).10
30#

31. 10.#Create#a#memorable#jingle##
31#

32. There are a LOT of business growth
specialists out there. But few have
identified a specific niche. If you run an
SME business supplying weddings, who
would you rather go to; a generalist or
someone with results, knowledge and
contacts within your industry? Natalie’s
headline is a great example of getting
useful keywords (wedding business
development) into your headline.11
32#

33. 11.#Focus#on#the#customer#benefits#
33#

34. Putting a smile on someone’s face is a
powerful tool in building your brand.
Michael Bense shows he’s a man with a
sense of humour with this memorable
and attention‐grabbing headline that
will help him stand out from the large
number of headhunters on Linkedin.
Not sure what the head‐shrinking is
about but it creates curiosity which is a
valuable thing in its own right.12
34#

35. 12.#Share#your#sense#of#humour#
35#

36. Most professionals on Linkedin do
boring things like ‘increase your sales by
10% per year’. Vicky Fraser is different.
She kicks businesses arse! A statement
that is perfectly in tune with her brand
and podcast Business For Superheroes.
Notice that she’s customised her
Linkedin profile URL to match:
www.linkedin.com/in/
smallbusinessarsekicker13
36#

37. 12.#Be#different#and#unique#
37#

38. A#good#professional#headline#on#
Linkedin#should#be#consistent#with#
your#branding#across#all#social#
media#and#markeQng#channels.#%%
38#

39. Above#all#else,#it#should#appeal#to#
your#ideal#target#customers#and#
encourage#them#to#remember#you#
(for#the#right#reasons)#and#find#out#
more#about#you.%
39#

40. Above#all#else,#it#should#appeal#to#
your#ideal#target#customers#and#
encourage#them#to#remember#you#
(for#the#right#reasons)#and#find#out#
more#about#you.%
40#

41. 41#
Some#key#points#to#include#are:#
• A#clear#benefit#customers#will#enjoy#
• An#clearly[defined#ideal#customer#niche#
• Results#customers#have#achieved#
• A#geographic#locaQon#you’re#focused#on#
• Something#funny,#unusual#or#unexpected#
• A#customer#problem#your#services#solve%

42. If#you’ve#got#some#ideas#for#a#
professional#headline,#but#you’re#
not#sure#which#are#best,#I’d#be#
happy#to#help.#%
42#

43. If#you’d#like#some#free#ideas#and#
feedback,#book#a#15[minute#chat#
and#I’ll#be#happy#to#help#you#get#the#
headline#(and#profile)#that’s#perfect#
for#you.%
43#

44. If#you’d#like#some#free#ideas#and#
feedback,#book#a#15[minute#chat#
and#I’ll#be#happy#to#help#you#get#the#
headline#(and#profile)#that’s#perfect#
for#you.%
44#

45. 45#
Just#click#here#and#choose#your#Qme#
for#a#15[minute#chat:#
#www.calendly.com/tommallens/quickchat%

46. Learn#how#to#fill#your#diary#fast#
using#5#easy[to[implement#Linkedin#
strategies#with#this#free#webinar#
www.TomMallens.com/free[training#
Or%contact%me%on:%
#
+44#(0)1926#800#428 # #admin@tommallens.com#
#
@TomMallens## #Linkedin.com/in/TomMallens #
! !!!
46#