Would you help your friend get a new job if you could, by putting in a word for them with the interviewer? Almost certainly! How about a total stranger? Probably not. But what about people who aren't your close friends and aren't strangers either. The results of social science studies are surprising and have important implications for anyone who networks (online or offline) to help bring in new business! For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, tom@tommallens.com, +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.

1. The
social
science
secret
to
Linkedin
success
revealed
.
.
.
Would
it
be
fair
to
say
that
if
one
of
your
friends
needed
a
favour,
you’d
do
your
best
to
try
and
help
them?
Absolutely!
3. But what about people that
aren’t friends or strangers; your
acquaintances and people that
know someone you know?
Stanford University sociology professor Mark
Granovetter called these people ‘weak ties’
5.
He
showed
they
are
MORE
important
in
finding
new
opportunities
than
close
friends.
6.
In
a
study
of
where
282
people
found
their
latest
jobs,
he
explained:
“Individuals
with
few
weak
ties
.
.
.
will
be
confined
to
the
provincial
news
and
views
of
their
close
friends.
7.
“This
deprivation,”
he
said,
“will
insulate
them
from
the
latest
ideas
and
may
put
them
at
a
disadvantaged
position
in
the
labour
market.”
1.
2.
4.
8.
Helping
you
get
more
leads
from
Linkedin
in
3
easy
steps
W:
tommallens.com
E:
tom@tommallens.com
T:
01926
678
920
M:
07917
005
938
@TomMallens
By
contrast,
most
people
are
less
likely
to
help
a
total
stranger
they’ve
never
met.
By searching for so-called ‘2nd connections’ on Linkedin,
you can build and engage with a powerful community of
‘weak ties’ to help you find new opportunities more easily.