Presentation on few interesting examples of Augmented Reality usage for brands and companies in marketing. If you are thinking what can I do with Augmented Reality, you will find plenty of inspiration in this presentation with mobile applications, augmented reality browsers, TV commercials, desktops and laptops, big outdoor TV screens, in shop promotion and games. Please visit us at http://realdigital.be

2. Passionate about new Passionate about travel,
mobile technologies, digital digital media, family and
marketing, travel, photos, skiing
motorcycles and sports

3. o Custom made mobile applications development
o Campaigns using AR on printed media, outdoor, magazines, flyers etc.
o Design of printed media
o 3D content creation
o AR video and animation
o Consulting in mobile applications, augmented reality, digital marketing
o Mobile games development
o Creating of mobile catalogs

5. Mobile devices with inbuilt cameras such as iPhone, DS Lite, PSP or
Android.
A large TV screen with advanced Set Top box and Web cam.
A PC or Mac with webcam.
Games console with camera accessory.
A head mounted display HMDs (eg: glasses or futuristic contact lenses)
attached to a wear-able networked computer.

6. The mobile AR world consists largely of two different types of experiences: geolocation-
and vision-based augmented reality which we can also mix:
Vision-based AR
uses many of these
Geolocation-based same sensors to
AR uses GPS, virtually display
compass and other digital content in
sensors in a user’s context with real-
mobile phone to world objects - like
provide a “heads- magazines,
up” display of postcards or
various geolocated product packaging -
points-of-interest by tracking the
(POI) visual features of
these objects.

7. Link your printed media with your digital content!
You can create innovative product catalogues, folders, flyers, maps, outdoor banners, online banners,
augment your logo or any other graphical sign with:

12. Create a panoramic 360 virtual tour of a place, stadion, car, airplain, or antything else
and run the application wherever you want without a printed trigger.

18. Virtual Adviser allows to talk to an representative with visual contact via a website, a
phone or tablet like you would talk to a real person. It is a very interactive way to get
your customers informed about your services and/or products

26. Sales of mobile devices and market share
of smartphones is expected to increase.
Smartphone penetration: 22% of the
mobile market with 1,6mln smartphones
and 0,5mln tablets
350k tablets and 670k smartphones
About 50k tablets and 500k smartphones
sold in Belgium