SlideShare una empresa de Scribd logo
1 de 25
Descargar para leer sin conexión
ATHLETIC
AUTHENTIC
PERFORMANCE
•
•
•
••
•
•
•
•
•
•
NIKE Brand Mantra - Brand Managemement
NIKE Brand Mantra - Brand Managemement

Más contenido relacionado

La actualidad más candente

BRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUESBRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUESAshish Hande
 
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSETMEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSETAvinash Singh
 
Chap 2, customer based brand equity
Chap 2, customer based brand equityChap 2, customer based brand equity
Chap 2, customer based brand equityRajesh Kumar
 
Nike brand audit final ppt
Nike brand audit final pptNike brand audit final ppt
Nike brand audit final pptAjit Jose Mathew
 
Promotion mix of coca cola
Promotion mix of coca colaPromotion mix of coca cola
Promotion mix of coca colaPraful Metange
 
Aaker Brand Equity Model
Aaker Brand Equity Model Aaker Brand Equity Model
Aaker Brand Equity Model Pawan Negi
 
Chapter 4 (choosing brand elements)
Chapter 4 (choosing brand elements)Chapter 4 (choosing brand elements)
Chapter 4 (choosing brand elements)Jawad Chaudhry
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Coca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationCoca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationSara Amjad
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Wajid Ali
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand EquityYIGIT ACIKAY
 
NIKE Brand Associations
NIKE Brand AssociationsNIKE Brand Associations
NIKE Brand Associationskalinstoev
 
Human Resource Management of Nike
Human Resource Management of NikeHuman Resource Management of Nike
Human Resource Management of Nikepragyatiwari50
 
Digital marketing of Nike
Digital marketing of NikeDigital marketing of Nike
Digital marketing of NikeRakhi Vipat
 

La actualidad más candente (20)

BRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUESBRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUES
 
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSETMEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
 
CBBE APPLE Presentation
CBBE APPLE PresentationCBBE APPLE Presentation
CBBE APPLE Presentation
 
Chap 2, customer based brand equity
Chap 2, customer based brand equityChap 2, customer based brand equity
Chap 2, customer based brand equity
 
Nike brand audit final ppt
Nike brand audit final pptNike brand audit final ppt
Nike brand audit final ppt
 
Promotion mix of coca cola
Promotion mix of coca colaPromotion mix of coca cola
Promotion mix of coca cola
 
10 step marketing for nike
10 step marketing for nike10 step marketing for nike
10 step marketing for nike
 
Aaker Brand Equity Model
Aaker Brand Equity Model Aaker Brand Equity Model
Aaker Brand Equity Model
 
Keller sbm3 02
Keller sbm3 02Keller sbm3 02
Keller sbm3 02
 
Chapter 4 (choosing brand elements)
Chapter 4 (choosing brand elements)Chapter 4 (choosing brand elements)
Chapter 4 (choosing brand elements)
 
Lululemon Valuation
Lululemon ValuationLululemon Valuation
Lululemon Valuation
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
 
Coca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationCoca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and Differentiation
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand Equity
 
IMC of Coca Cola
IMC of Coca ColaIMC of Coca Cola
IMC of Coca Cola
 
NIKE Brand Associations
NIKE Brand AssociationsNIKE Brand Associations
NIKE Brand Associations
 
Human Resource Management of Nike
Human Resource Management of NikeHuman Resource Management of Nike
Human Resource Management of Nike
 
Digital marketing of Nike
Digital marketing of NikeDigital marketing of Nike
Digital marketing of Nike
 
Keller sbm3 07
Keller sbm3 07Keller sbm3 07
Keller sbm3 07
 

Destacado

Disney Brand Mantra
Disney Brand MantraDisney Brand Mantra
Disney Brand MantraDeepak Yadav
 
Bm individual assignement
Bm individual assignementBm individual assignement
Bm individual assignementSumedha Mittal
 
Impact of celebrity endorsement on brand equity of pepsi
Impact of celebrity endorsement on brand equity of pepsiImpact of celebrity endorsement on brand equity of pepsi
Impact of celebrity endorsement on brand equity of pepsiVarsha-sharma
 
Disney Brand Mantra
Disney Brand MantraDisney Brand Mantra
Disney Brand MantraPiyush Soni
 
Disney’s brand mantra by Ankita Gupta IIM Lucknow
Disney’s brand mantra by Ankita Gupta IIM LucknowDisney’s brand mantra by Ankita Gupta IIM Lucknow
Disney’s brand mantra by Ankita Gupta IIM LucknowAnkita Gupta
 
Brand Equity Model for the Apple iPod
Brand Equity Model for the Apple iPodBrand Equity Model for the Apple iPod
Brand Equity Model for the Apple iPodSagar M
 
Quick view of Brand equity-Apple
Quick view of Brand equity-AppleQuick view of Brand equity-Apple
Quick view of Brand equity-AppleSonia Grover
 
Nike Brand Management
Nike Brand ManagementNike Brand Management
Nike Brand Managementlouk_ball
 
Pepsi IMC Campaign on Brand Equity
Pepsi IMC Campaign on Brand EquityPepsi IMC Campaign on Brand Equity
Pepsi IMC Campaign on Brand EquitySwati Gogawat
 
Levi's Brand equity
Levi's Brand equityLevi's Brand equity
Levi's Brand equityR S Raghav
 
NIKE - Segmentation & Targeting
NIKE - Segmentation & TargetingNIKE - Segmentation & Targeting
NIKE - Segmentation & TargetingArveen Shaheel
 

Destacado (20)

Brand management nike
Brand management nikeBrand management nike
Brand management nike
 
Disney Brand Mantra
Disney Brand MantraDisney Brand Mantra
Disney Brand Mantra
 
Nike Brand Mantra
Nike Brand MantraNike Brand Mantra
Nike Brand Mantra
 
Bm individual assignement
Bm individual assignementBm individual assignement
Bm individual assignement
 
Nike Sport Camps
Nike Sport CampsNike Sport Camps
Nike Sport Camps
 
Brand Management: Nike
Brand Management: NikeBrand Management: Nike
Brand Management: Nike
 
Impact of celebrity endorsement on brand equity of pepsi
Impact of celebrity endorsement on brand equity of pepsiImpact of celebrity endorsement on brand equity of pepsi
Impact of celebrity endorsement on brand equity of pepsi
 
Disney Brand Mantra
Disney Brand MantraDisney Brand Mantra
Disney Brand Mantra
 
A case study on walt disney company
A case study on walt disney companyA case study on walt disney company
A case study on walt disney company
 
McDonald's Case Study Analysis
McDonald's Case Study AnalysisMcDonald's Case Study Analysis
McDonald's Case Study Analysis
 
Disney’s brand mantra by Ankita Gupta IIM Lucknow
Disney’s brand mantra by Ankita Gupta IIM LucknowDisney’s brand mantra by Ankita Gupta IIM Lucknow
Disney’s brand mantra by Ankita Gupta IIM Lucknow
 
Coke brand management
Coke brand managementCoke brand management
Coke brand management
 
Brand Equity Model for the Apple iPod
Brand Equity Model for the Apple iPodBrand Equity Model for the Apple iPod
Brand Equity Model for the Apple iPod
 
Quick view of Brand equity-Apple
Quick view of Brand equity-AppleQuick view of Brand equity-Apple
Quick view of Brand equity-Apple
 
Nike Brand Management
Nike Brand ManagementNike Brand Management
Nike Brand Management
 
Nike brand mantra
Nike brand mantraNike brand mantra
Nike brand mantra
 
Pepsi IMC Campaign on Brand Equity
Pepsi IMC Campaign on Brand EquityPepsi IMC Campaign on Brand Equity
Pepsi IMC Campaign on Brand Equity
 
Levi's Brand equity
Levi's Brand equityLevi's Brand equity
Levi's Brand equity
 
NIKE brand management
NIKE brand managementNIKE brand management
NIKE brand management
 
NIKE - Segmentation & Targeting
NIKE - Segmentation & TargetingNIKE - Segmentation & Targeting
NIKE - Segmentation & Targeting
 

Último

Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756dollysharma2066
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 

Último (20)

Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 

NIKE Brand Mantra - Brand Managemement