Social Media Workshop - Facebook
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The main objective of Facebook Social Media Workshop is to show participants the best way to use Facebook for marketing and promotion, and to teach them (non-formally) about making a good Facebook strategy for their own projects. The participants will get in touch with: - Facebook pages management - Facebook pages analytics - Facebook advertisement system - Several tools that can help in realization of marketing ideas
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Social Media Workshop - Facebook
- 1. SOCIAL MEDIA WORKSHOP FACEBOOK Tomislav Kaučić Europe House Slavonski Brod
- 2. HOW MANY OF YOU ARE USING FACEBOOK? Daily? Monthly? Ever?
- 3. HOW MANY OF YOU ARE ADMINISTRATORS OF FACEBOOK PAGE(S)? Personal or business pages?
- 4. Facebook statistics – March 2016 • 1.09 billion daily active users on average • 1.65 billion monthly active users • Approximately 84.2% of daily active users are outside the US/Canada Source: newsroom.fb.com/company-info Reaching all kinds of people!
- 5. DEVELOPING GOOD FACEBOOK MARKETING STRATEGY! That’s what you’re going to learn about…
- 6. Before we start… 1. The result will not be visible in day or two. 2. Creativity + Innovation = Better results! 3. Think ahead. 4. Don’t be a copycat!
- 7. PLANNING A STRATEGY We have to start from somewhere…
- 8. Planning a strategy • Analysis of current situation: • Audience – Are they young? Married? Unemployed? Academia? • Activity of followers – Are your followers more likely to “Like” your post in the morning, afternoon, evening or at 5 PM? • What type of Facebook post gets the most attention from audience – Is it a picture of a dog? Or a car? Or some text?
- 10. BUILDING A STRATEGY Let’s do it!
- 11. Building a strategy • When will you post? • How much posts will you post per day? • What will you post? • How to get feedback?
- 12. When will you post? • If your audience is most active in the morning, put the post before! • Use the non-busy hours (from 8PM to 7AM)! • Don’t sleep over the weekend!
- 13. How much posts will you post per day? • 1-2 times per day is enough. • 7 posts on weekly basis is OK. • Be aware of your own page’s statistics!
- 14. What will you post? • For photos and links – 80 characters. • Short, clear and precise text = high quality post! • A picture is worth a thousand words!
- 15. How to get the feedback? • Comments are good way to find meet your audience. • Ask a question! • Reply to answer!
- 16. Use • Emojis are very popular! • Posts look more “childish”, but young people love it. • FACT: Word of the Year 2015 by Oxford is…
- 17. INVEST FOR MORE! Facebook advertisement system
- 18. Invest for more! • Before investing, make another analysis! • Target the audience where you’ll get the most! • Don’t use advertising on unexplored areas!
- 19. TOOLS FOR BETTER
- 22. Wolfram Alpha Personal Analytics for further analytics
- 23. LET ME GIVE YOU SOME TASKS! It’s nothing difficult, I promise!
- 24. Task number One “Citizens for Peace” is a non-governmental/non-profit organization from somewhere that promotes world peace. It participates mostly in international youth projects. They have a Facebook page for some time, but it has very small number of followers (likes) and people are not interacting with them. They invited you to make a Facebook marketing strategy for them. What do you need first?
- 25. You need statistics! AUDIENCE: Mostly young people (from 16 to 25 years) with high school education and mostly single THE MOST ACTIVE TIME: Afternoon (especially from 4PM to 7PM) POSTING FREQUENCY: 4 times per day, mostly text and links
- 26. Best Facebook post Currently we’re at the World Peace Convention! Likes/Reactions – 8 Comments – 1 Shares - 0
- 27. Your 1st task! 1. Develop a good Facebook marketing strategy for “Citizens for Peace”. TIME: 10 minutes GOOD !
- 28. Task number Two “Greenwar” is a non-profit organization that is raising the awareness about ecology and human impact on it. They are making a new Facebook page and they wish you to make them a good marketing strategy. They want to have all sort of people as followers.
- 29. Your 2nd task! Develop a good Facebook marketing strategy for “Greenwar”. TIME: 10 minutes GOOD !
- 30. Task number Three “Words of Love” is a new project of various NPO/NGO. As a result, they are going to publish a love poetry book with love lyrics around the world. They want to promote the book on Facebook and they want to invest some money personally to help in promotion.
- 31. Your 3rd task! Develop a good Facebook marketing strategy for “Words of Love”. TIME: 10 minutes GOOD !
- 32. PRESENTATION TIME! Show us your work!
- 33. Evaluation Time! tomislav.kaucic@gmail.com m.me/TomislavKaucic Hvala! Merci! Ευχαριστώ ! Terima kasih! ありがとう! Gracias! ขอบคุณ! Cảm ơn!
Notas del editor
- Hello everyone! My name is Tomislav Kaučić and I’m coming from Europe House Slavonski Brod. I’m here to show you how to use Facebook in your advance in means of marketing and promotion of specific subject.
- How many of you are using Facebook?
- How many of you are administrating Facebook Page or more pages?
- Here are some of the latest statistics of Facebook usage: Around one billion different people are using people daily, and even more people are using Facebook on monthly basis! And also one interesting thing is that around 84% of daily users are not from US and Canada, which is around 98 million users! These big numbers are just here to show you how big Facebook platform and that’s what makes Facebook perfect for (click) Reaching all kinds of people!
- So, to plan a strategy, we need to analyze current situation on our Facebook page
- The best solution for doing an analysis is Facebook Insights that shows us various information about our Facebook page: from number of likes per day to number of reached people, likes per post, the best stuff that we posted and so on.
- From the analysis that you made before making a strategy, you should conclude when your followers are most active. If they are most active in the morning, you should post before so that the post can reach more active followers right on time. Next, use the non-busy hours. That’s very important because there’s 14% bigger chance to get more interactions from your followers than during the working hours, and only 18% of posts are posted at that time. Also, DON’T. SLEEP. OVER. THE. WEEKEND. The study has shown that weekend posts are getting 14% more attention than other posts.
- One or two posts, maximally three per day is just fine. Why? Because people could get annoyed by your frequent posts and they could start to avoid your page. On weekly basis, 7 posts per week is the best. The study has shown 19% more interaction rate with Facebook pages that have 7 posts per week than those which have more. That doesn’t mean that you shouldn’t pass that number. This is just the best option chosen by statistics. Also, watch your statistics! If your posts have big interaction rate, you should try to post one more post daily.
- Around 80 characters is enough to explain some photo or link. Study again, has shown that comments with up to 80 characters are getting 23% bigger attention than those long never-ending posts. Short, clear and precise text means high quality post. For that, you’re really need to have a skill, and that’s something that you can learn easily by practicing. It has to deliver a message and gain attention of your follower. Also, the best way to gain attention is to post a picture. The picture has to be provocative so that follower would click on it and interact. Usually, Facebook posts with photos attract 39% more attention than text-only posts.
- The best way to get the feedback is by getting comments from your followers. To get followers’ attention, ask them a question! There’s 92% chance that you’re going to get comment. A little tip: put the question at the end of post! And also, reply to comments so that your users know that you’re interested in what’s going on with them.