2. Presentation Overview The following is a brief description of what Christ-Tunes is all about. This power point presentation will cover: Business Type. Value Proposition. Revenue Model. Market Opportunity. 11/4/2009 2 Christ-Tunes - By: Thomas D. Rodriguez
3. Presentation Overview (Continued) Competitive Environment & Advantage. Market Strategy. Organizational Development. Management Team. Six Pieces of Site Building. Logical & Physical Design. 11/4/2009 3 Christ-Tunes - By: Thomas D. Rodriguez
4. Presentation Overview (Continued) Building & Hosting. 2 Tier & Multi Tier Design. Scalability. Security Tools. Security Plan. Payment Systems. 11/4/2009 4 Christ-Tunes - By: Thomas D. Rodriguez
5. Presentation Overview (Continued) Marketing Tools. Entry Strategy. Marketing Communications. 11/4/2009 5 Christ-Tunes - By: Thomas D. Rodriguez
6. What type of business we are and how we plan to be successful. Business Type & Business Model 11/4/2009 6 Christ-Tunes - By: Thomas D. Rodriguez
7. Business Type Christ-Tunes is the type of business known as a business-to-consumer. The abbreviation for this business type is B2C. 11/4/2009 7 Christ-Tunes - By: Thomas D. Rodriguez
8. Business Model: Value Proposition Why buy music from Christ-Tunes? Christ-Tunes is customer-oriented. Catering specifically to people seeking Christian music. Only Christian music is available. 11/4/2009 8 Christ-Tunes - By: Thomas D. Rodriguez
9. Business Model: Revenue Model Christ-Tunes will make money two ways: Selling music. Advertising Fees. 11/4/2009 9 Christ-Tunes - By: Thomas D. Rodriguez
10. Business Model: Market Opportunity Christ-Tunes’ target market is Christians around the world. There are between 2.1-2.2 billion Christians in the world. Therefore, that is our market size. 11/4/2009 10 Christ-Tunes - By: Thomas D. Rodriguez
11. Business Model: Competitive Environment Who is Christ-Tunes’ competition? Rhapsody. iTunes. Amazon.com. Napster. 11/4/2009 11 Christ-Tunes - By: Thomas D. Rodriguez
12. Business Model: Competitive Advantage What separates Christ-Tunes from the competition: Specific catering to Christians only. All sub-genres are noted (not everything is classified as GOSPEL). Monthly giveaways – 1 random user will receive a free CD of their choice autographed by the artist. 11/4/2009 12 Christ-Tunes - By: Thomas D. Rodriguez
13. Business Model: Market Strategy Promotion will be handled through three forms: Word of Mouth. Advertising on YouTube. Advertising on Social Networks. 11/4/2009 13 Christ-Tunes - By: Thomas D. Rodriguez
14. Business Model: Organizational Development The structure Christ-Tunes will need is the following: Departments that are divided into strategic alliances/teams. Teams that are capable of self-managing. 11/4/2009 14 Christ-Tunes - By: Thomas D. Rodriguez
15. Business Model: Management Team Christ-Tunes is looking for leaders that are: Self-motivated. Critical thinkers. Quick and efficient decision makers. Able to build up a rising company. 11/4/2009 15 Christ-Tunes - By: Thomas D. Rodriguez
16. Hardware, software, people skills, etc. that we need. The Six Pieces of Site Building 11/4/2009 16 Christ-Tunes - By: Thomas D. Rodriguez
17. Organizational Capabilities These items are REQUIRED: Employees who work well in teams. Teams that are strategically assembled. Teams that can manage themselves. 11/4/2009 17 Christ-Tunes - By: Thomas D. Rodriguez
18. Hardware Architecture The following brands will provide the necessary hardware: Cisco. IBM. Sony. Their respective logos are here to the right. 11/4/2009 18 Christ-Tunes - By: Thomas D. Rodriguez
19. Software Software that is crucial to Christ-Tunes will be provided by: Windows. CA. 11/4/2009 19 Christ-Tunes - By: Thomas D. Rodriguez
20. Telecommunications All of Christ-Tunes’ telecommunication needs will be handled by AT&T. This includes: Telephone lines. T3 lines for internet service. 11/4/2009 20 Christ-Tunes - By: Thomas D. Rodriguez
21. Site Design: Front End Design This is what the user sees. Christ-Tunes needs a design that is: Quick & Efficient. Easy-on-the-eyes. Attention-grabbing. User-friendly. 11/4/2009 21 Christ-Tunes - By: Thomas D. Rodriguez
22. Site Design: Back End Design This is what the controls what the user sees. Christ-Tunes needs a design that is secure. 11/4/2009 22 Christ-Tunes - By: Thomas D. Rodriguez
23. Site Design: Back End Design (Continued) This design needs to: Maintains optimum efficiency. Protects users against DoS & DDoS attacks. Protect users from viruses, worms, & trojans. 11/4/2009 23 Christ-Tunes - By: Thomas D. Rodriguez
24. Human Resources Employees in the HR Department are required to know how to do the following: Work with payroll. Employee training for entry level positions. Job selection. 11/4/2009 24 Christ-Tunes - By: Thomas D. Rodriguez
25. How Christ-Tunes works. Logical & Physical Design 11/4/2009 25 Christ-Tunes - By: Thomas D. Rodriguez
26. Logical Design The logical design is nothing more than the structure of how data travels digitally. This design is represented by the diagram in the next slide. 11/4/2009 26 Christ-Tunes - By: Thomas D. Rodriguez
27. HTTP Request (User Logs In) Customer Info Web Site Customer Verify Login Customer Database Shows Potential User Picks Possible Customer Matches Accept/Reject Request Displays Catalog Pages Order Shipped Confirmed Possible Likes That MATCH Catalog Database Catalog Selected Items Order Database Purchase Products Ships Products Fulfill Order Order Forms 11/4/2009 27 Christ-Tunes - By: Thomas D. Rodriguez
28. Physical Design The physical design is a graphical representation of the physical media used to transmit data across the World Wide Web. The diagram in the following slide will show Christ-Tunes’ physical design. 11/4/2009 28 Christ-Tunes - By: Thomas D. Rodriguez
29. SQL (Customers) E-Commerce Suite Ad Server (Customer Likes) Online Catalog Mail Server Shopping Cart 11/4/2009 29 Christ-Tunes - By: Thomas D. Rodriguez
30. Taking the Christ-Tunes vision, and turning it into a reality. Building & Hosting 11/4/2009 30 Christ-Tunes - By: Thomas D. Rodriguez
31. Building The building portion of this plan is simply that – building the site. Here the setup for behind the scenes is mapped out and put into effect. In addition to that, the user interface is created in this phase. 11/4/2009 31 Christ-Tunes - By: Thomas D. Rodriguez
32. Building This can be done one of two ways: In-house (by Christ-Tunes). Outsourcing (Paying an outside party to build the site). Christ-Tunes will be outsourcing to build the site. 11/4/2009 32 Christ-Tunes - By: Thomas D. Rodriguez
33. Hosting Hosting is simply the part of the plan where the web site becomes visible to the world. Just like building the site, hosting it can be done: In-house (Christ-Tunes hosts the site privately). Outsourcing (Christ-Tunes pays someone to host the site). 11/4/2009 33 Christ-Tunes - By: Thomas D. Rodriguez
34. Hosting Christ-Tunes has chosen to outsource hosting to GoDaddy.com. 11/4/2009 34 Christ-Tunes - By: Thomas D. Rodriguez
35. How the site’s workload will be divided amongst its servers. 2 Tier & Multi Tier Design 11/4/2009 35 Christ-Tunes - By: Thomas D. Rodriguez
36. 2 Tier & Multi Tier Design 2 Tier Design Multi Tier Design A web server responds to requests from for web pages. Only two layers exist in this design. Hence the name 2 tier. Design composed of three or more tiers/layers. The most common layers are as follow: Web Server Layer for requests. Middle layer for Ad Servers, Mail Servers, etc. Back End Layer for corporate applications, finance, etc. 11/4/2009 36 Christ-Tunes - By: Thomas D. Rodriguez
38. What is scalability? Scalability is a word that is used to describe a web site’s ability to adapt to changes. Basically, how upgradeable the site is when demand warrants an increase. There are two types of scaling: Vertical Scaling. Horizontal Scaling. 11/4/2009 38 Christ-Tunes - By: Thomas D. Rodriguez
39. Vertical Scaling vs. Horizontal Scaling Vertical Scaling Horizontal Scaling Increasing the processing power of individual components. This means enhancing a lone server by upgrading it’s parts. Increasing required processing power by using multiple servers. In a nut shell, this is to distribute work between several servers. 11/4/2009 39 Christ-Tunes - By: Thomas D. Rodriguez
40. Final Analysis on Scalability After examining both types of scaling, Christ-Tunes has decided to use Horizontal Scaling. 11/4/2009 40 Christ-Tunes - By: Thomas D. Rodriguez
41. Suggestions on how to protect company valuables. Security Tools 11/4/2009 41 Christ-Tunes - By: Thomas D. Rodriguez
42. What are security tools? Security tools are hardware and software that can be used to protect the company’s valuables. Examples include: Encryption. Firewalls. VPNs. Anti-Virus Software. Etc., etc. 11/4/2009 42 Christ-Tunes - By: Thomas D. Rodriguez
43. Analyzing, discovering, and fixing flaws in your security. Security Plan 11/4/2009 43 Christ-Tunes - By: Thomas D. Rodriguez
44. Definition A security plan is merely evaluating the strength of your security measures. Based on the results, the company makes security upgrades accordingly. The steps to a security plan are: Perform a Risk Assessment. Develop a Security Policy. 11/4/2009 44 Christ-Tunes - By: Thomas D. Rodriguez
45. Definition Develop an Implementation Plan. Create a Security Organization. Perform a Security Audit. 11/4/2009 45 Christ-Tunes - By: Thomas D. Rodriguez
46. How Christ-Tunes will receive payment for a business transaction. Payment Systems 11/4/2009 46 Christ-Tunes - By: Thomas D. Rodriguez
47. Payment systems are exactly what the name implies they are – how money moves from the buyer to the seller. The types of payment systems Christ-Tunes will use are: Credit Card. Stored-Value. P2P. 11/4/2009 47 Christ-Tunes - By: Thomas D. Rodriguez
48. Suggestions on how to reach the target audience. Marketing Tools 11/4/2009 48 Christ-Tunes - By: Thomas D. Rodriguez
49. What are they? Marketing tools are different things that can be used to reach the target audience. In the case of Christ-Tunes, we will be implementing these marketing tools: Transaction Logs. Registration Forms. Weblogs (Blogs). 11/4/2009 49 Christ-Tunes - By: Thomas D. Rodriguez
50. What are they? (Continued) Online Surveys. Viral Marketing. Affiliate Marketing. 11/4/2009 50 Christ-Tunes - By: Thomas D. Rodriguez
51. Introducing Christ-Tunes to the world wide web. Entry Strategy 11/4/2009 51 Christ-Tunes - By: Thomas D. Rodriguez
52. How will Christ-Tunes enter the market? Christ-Tunes’ entry strategy into the market is a fairly simple one. It is composed of the following three tactics. Viral Marketing. Artist Recognition. Campaigning. 11/4/2009 52 Christ-Tunes - By: Thomas D. Rodriguez
53. How to reach sub-groups of customers. Marketing Communications 11/4/2009 53 Christ-Tunes - By: Thomas D. Rodriguez
54. Marketing communications are quite similar to marketing tools. The difference is that marketing communications targets specific sub-groups like rappers, rockers, etc. The following is a list of marketing communications methods Christ-Tunes will use: 11/4/2009 Christ-Tunes - By: Thomas D. Rodriguez 54
55. Chosen marketing communication methods Promotional Sales Communications. Branding Communications. Online Advertising. Ad Targeting. Banner Ads. Rich Media/Video Ads. Banner Swapping. 11/4/2009 Christ-Tunes - By: Thomas D. Rodriguez 55
