How company can create a third place between the company and customer that enhance collaboration and co-creation enabling relationship driving growth and trust with currencies other than money

1. Co-creating ME New model for creation of loyalty, innovation and trusting realationshis

3. CRM & SALES NEEDS Thin interface

8. Relevance = generosity x 1/2 2 -Tash Whitmey, EHS Brann Meaningful relationship vs. €

9. Meaning of high relevancy Relevancy Relationship PUSH PULL

10. Meaning of high relevancy Relevancy Relationship Hard Sell Service experience

11. Meaning of high relevancy Relevancy Relationship COMMODITY SOLUTION to customers need

12. Behaviour drivers PULL Business drivers PUSH Company Customer ?

13. Behaviour drivers PULL Business drivers PUSH Company Customer Co-creation Self expression Influence Feedback Collaboration

14. Interaction platforms: Masscustomisation Social media Open innovation Reviews Behaviour drivers PULL Co-creation Self expression Business drivers PUSH Brand Data CRM Inventory Channels Organisation Identity/personality Needs Roles in life Intentions Self expression Drivers Company Customer Collaboration

16. Behaviour drivers PULL Co-creation Self expression Business drivers PUSH Brand Data CRM Inventory Channels Organisation Identity/personality Needs Roles in life Intentions Self expression Drivers Company Customer Collaboration In order to improve relationship: Data must be quantifiable and personal It must reflect the customer and continue learning It must offer value as it is It must result improvement in customer experience It must complement the company’s capabilities It must enhance the companys innovation It must be a dialogue AND IT CREATES A RELATIONSHIP in which the currency is EXCHANGE - NOT MONEY

18. How do you make it work?

19. VALUE FUN PERSONALity ENGAGING = Enable co-creation of ME LEARNING COLLABORATION

34. Interested in co-creating the future together? Please contact: Toni Keskinen [email_address] Twitter: Toni_Keskinen http://www.linkedin.com/in/tonikeskinen