The Future of Radio in Africa - Massiv Metro

2. PEOPLE CONSUME “AUDIO” DIFFERENTLY

3. WHERE THEY WANT IT,
WHEN THEY WANT IT,
ON WHICHEVER
DEVICE THEY WANT IT

4. • FM still powerful but facing competition.
• Dab+ potentially replacing FM, mainly in Europe
• Streaming services are huge – Pandora, Apple, Spotify, Podcasting exploding
• This is “on demand” listening/consumption
• It’s now all about audio, anytime, anyplace, any device
• Music industry making more money from streaming than sales
GLOBAL TRENDS

5. • FM still dominant reaching 94% of the market & radio still
claiming 16% of adspend
• Dab+ being tested, but still a long way off. May be redundant
before going live
• Cell phones = 40% of all radio listening, mainly from
commuters
• Streaming services have low penetration here – why?
• Internet radio – Cliff, Touch, Bop - Massiv
SOUTH AFRICA

6. WELCOME

7. OUR SOLUTION

8. - A MARKET WE
UNDERSTAND –
COMMUTERS
- TRAVELLING
EVERY DAY FOR AT
LEAST 2 HOURS IN
TAXIS AND RANKS
- DELIVERING A
BESPOKE RADIO
STATION TO 1000
TAXIS.
- A COMBINATION
OF STREAMING &
IN-TAXI SOUND.
A TOP LINE UP OF
DJ’S.
- A DEFINITE
“HAVE YOU
HEARD’ OFFERING
AT NO COST TO
THE LISTENER.
- ZERO RATED Wi-
Fi LISTENING IN
THE RANKS, ON
PHONES.
- A MassivMETRO
APP AVAILABLE
FROM THE APP/
PLAY STORE.
- CAN BE USED IN
ANY DATA
ENVIRONMENT.
A TRULY CAPTIVE
AUDIENCE

9. REACH
• 1000 taxis and 7 major ranks
• 700 000 passengers per 5 day week in
taxi
• 1 million commuters per day through
ranks
• Free Wi-Fi streaming at rank
• Average dwell time in rank 24 mins
• Average time in taxi each way 28 mins
• Metro commuter - LSM profile 7-9 (FGI)

10. YEAR 1
1000 taxis in
Gauteng |
700 000
listeners per
week
YEAR 2
3000 taxis,
over 2 million
listeners per
week
The most
talked about
radio station
from the outset
Free streaming
in 7 ranks,
accessed by
over 1 million
people per day
Free streaming
on cell phones
nationwide, with
zero rating from
our cellular
partner
YEAR 3
Nationwide
rollout -
Replication
through Africa
Spin offs –
bespoke radio for
other industries,
pop up radio,
corporate radio
OUR VISION

11. Using our own
established
media to
promote & drive
awareness of
the
MassivMetro
brand

12. GAUTENG FOOTPRINT

13. KEY DRIVERS
Understanding the market –
• MassivMedia has been in the commuter market for over 10
years
• A footprint of over 40 ranks nationally – 18 free Wi-Fi to start
• Marketing – MassivMedia’s entire infrastructure
• Tony - Understanding radio – over 25 years of top tier
experience
• The hottest product, that will have huge appeal – DJ line up &
social media reach
• The technology – turning streaming radio into broadcast

14. Metropolitan Commuter Demographics
| Age & Gender 2016
**BASED ON A SAMPLE OF 2800 PEOPLE
48%
52%
Male
Female
44% 46% 48% 50% 52% 54%
Gender
Male Female
33%
39%
18%
8%
1%
0%
10%
20%
30%
40%
50%
18-24 25-35 36-45 46-55 56+
Age

15. Metropolitan Commuter Demographics
| Employment Status 2016
**BASED ON A SAMPLE OF 2800 PEOPLE
56%
9%
18%
14%
2% 0% 1%
Employment Status
Working Full time
Working part time
Student
Unemployed
Housewife
Retired
Other

16. Metropolitan Commuter LSM Profile
| FGI Research 2016
0%
3%
27%
37%
24%
15%
LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
2016
MASSIV MEDIA

17. Metropolitan Commuter LSM Profile
| AMPS VS FGI Research 2015
9%
31%
25%
16%
12%
4%
1%
6%
35%
27%
21%
10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
5 6 7 8 9 10
AMPs 2015 MassivMedia 2015
The Massiv Media research includes respondents that commute at least
3 times a week (12 times in an average month) whereas AMPs is
classified as weekly which could include only once a week travel (as little
as 4 times a month. The Massiv Media samples represent the frequent
taxi/bus traveller.

18. The Massiv Media research has shown a significant shift from LSM 6-8 to
LSM 7-10 for the metropolitan commuter
Metropolitan Commuter LSM Profile
| Massiv Media Trends
1%
15%
57%
18%
6%
2%
1%
5%
33%
29%
21%
12%
0%
10%
20%
30%
40%
50%
60%
5 6 7 8 9 10
2012-2014 2015-2016

19. Metropolitan Commuter Demographics
| Commuter Profile VS Wi-Fi User Profile
48%
52%
61%
39%
0%
10%
20%
30%
40%
50%
60%
70%
Male Female Male Female
Commuter profile WI-FI profile
Commuter profile VS Wi-Fi User Profile

20. PREDOMINANTLY MALE, AGED 23 -29
61%
39%
0% 20% 40% 60% 80%
1
Gender
Female
Male
3%
22%
41%
30%
2% 2%
0%
10%
20%
30%
40%
50%
Under 18 18 - 22 23 - 29 30 - 45 46 - 60 Over 60
Age
LSM Wi-Fi
| Demographics
**BASED ON A SAMPLE OF 2800 PEOPLE

21. THE TEAM

22. THE TEAM
Building a station
LEADERSHIP 2020 MassivMEDIA –
TIFF WILLEMSE & GARY TILSTON
TONY MALLAM

23. DJ SBU
• DJ Sbu, A media personality and businessman; he’s also a
philanthropist who thrives on giving back to the youth of
SA.
• He gives 3 talks a week to disadvantaged schools around
SA, gives bursaries and offers mentorship to learners.
• He’s currently enrolled at a Business School for an MBA
Programme.
• Entreprenuer with several companies – MoFaya /
Leadership 2020
• Hosts the #DJSbuBreakfast
• Highest rated DJ in SA
MORNING DRIVE
05:00am – 09:00am
@djsbu 603,000 followers
@DjSbuBreakfast 6800 followers
@Djsbulive
315,000 followers
https://www.facebook.com/DJSbuOfficial/
304,383 followers

24. DALI & SONIA
• Dali’s been on radio for 3 years. He was featured on
uTrend Magazine as one of East London's young
entrepreneur and radio personality.
• He is the founder and owner of Jalmeni Digital
Management Company.
• Sonya is the entertainment host on the DJ Sbu breakfast
Show
MORNING DRIVE
09:00am – 11:00am

25. SOCCER LADUMA
• Soccer content partner to MassivMetro
• Hottest soccer news
• 8 reports per day
• 3 x 1 hour shows per week
SOCCER/CURRENT AFFAIRS
11:00am – 12:00pm

26. FATS & MGEDEZA
• Sello Motau Aka @Djmgedeza
• An established radio DJ who has previously worked at Jozi
FM in a variety of prime time slots.
• Former taxi driver
• 2nd rated most appreciated DJ in commuter research
(radio)
• He is also a resident mix DJ @panyaza and Oz pub in
Soweto
• Fats is a township personality, host / comedian and
popular personality with township brands. He is a well
known wedding MC and event host.
LUNCH TIME DRIVE
12:00pm – 15:00pm

27. THEMBI SEETE
AFTERNOON DRIVE
15:00pm – 18:00pm
• Thembi Seete a kwaito star, television presenter and actress
best known as one of the members of the kwaito
supergroup Boom Shaka, from 1994-2000.
• After the band broke up Seete simultaneously launched a
solo music career and a career in acting.
• In 2015 she joined ETV soapy, Rhythm City as Bongi, a drug
addicted former superstar who has hit rock bottom and
lost everything.
• Thembi is a consistent and reliable brand in the South
African entertainment industry,
• Multi talented, multi skilled
@IamThembiSeete 132,000 followers
@thembiseete 891,000 followers
https://www.facebook.com/thembiseete.za/
1,201,718 followers
(co -host with Zola)

28. ZOLA 7
• Zola became well known for his role as the notorious
gangster Papa Action in Yizo Yizo 2.
• He also performed the score and played a role in the
academy award winning film Tsotsi and the movie Drum.
• Zola also has a prominent role in the documentary SHARP!
SHARP!- the kwaito story.
• He is an award winning musician and one of South Africas
most loved personalities.
• He is passionate about the African music industry and
equally passionate about the development of communities /
nations.
AFTERNOON DRIVE
16:00pm – 19:00pm
@RealZola7 13,900 followers
@realzola7 2,112 followers
13,617 followers

29. CELESTE NTULI
• Celeste Ntuli is a South African stand-up comedian and
actress best known as one of the Top 10 contestants on the
second season of the SABC1 reality competition series So You
Think You're Funny!, in 2009.
• She made her acting debut as one of the main cast members
of the Mzansi Magic television show, isiBaya, in 2013 and has
gone on to become a household name nationally.
• She is referred to as the Queen of Zulu comedy in South
Africa.
• Celeste regularly plays comedy clubs in Johannesburg and
across the country
@Bhelez 22,000 followers
@celestentuli 155,000 followers
https://www.facebook.com/celestebhelezntuli/
27,865 followers
AFTERNOON DRIVE
18:00pm – 21:00pm

30. GUEST DJ
LATE NIGHT
19:00pm – 23:00pm
• Guest DJ'smix the latest music without interruption
• Mixes from DJ'sin Africa and across the continent / world
• An academy type feel to the show with guest voices hosting
the show
• Produced interviews with actors, influencers, TV stars about
their love of music.
• Produced and packaged by programming internal.

31. CONTACT US
tony@massiv.tv
gary@massiv.tv