1. TONY SETCHEL
602-214-0961 Phoenix, AZ 85024 bballcoach2@cox.net
EXECUTIVE DIRECTOR OPERATIONS / DISTRIBUTION CENTER
Senior operations leader with over 28 years of experience in 3rd
party logistics (3PL), distribution centers
and finance. Deep knowledge of the telecommunications industry and experience developing strategies
to grow the business and optimize operations. Strong background in finance, controllership, supply
chain and production management. Lead large teams and manage budgets of up to $70M. Core
competencies include:
· Strategic Planning · Managing 3PL Organizations · Relationship Management
· Accounting & Finance · Distribution Center Start-up · Mergers & Acquisitions
· Metrics, KPI’s and SLA’s · Supply Chain Management · Inventory Management
EXECUTIVE MILESTONES
 Centralized 23 distribution centers into 4 regional centers totaling 500K Sq. Ft for the provision
and fulfillment of cable and telecom equipment reducing overall cost by 7% and achieving a 98%
rate for service delivery.
 Established a new revenue assurance team resulting in an additional $36M gain to revenue in
three years and a roll-out of the function nationwide.
 Led acquisition purchase transaction of a telecommunications company. Managed the cross-
functional operational integration for network platform, billing and employees resulting in $58m
in incremental annual revenue.
PROFESSIONAL EXPERIENCE
COX COMMUNICATIONS, INC. – Roanoke, VA, Myrtle Beach, SC, Newark, OH, Feb 1988—June 2016
Phoenix, AZ & Atlanta, GA
EXECUTIVE DIRECTOR SUPPLY CHAIN OPERATIONS (1.5 years)
SENIOR DIRECTOR PRIMARY DISTRIBUTION CENTERS (3 years)
Developed the strategy and operational plans to transform a decentralized distribution center model
with 23 locations into an optimized delivery model and advance customer service objectives. Managed
all 3rd
Party Logistics nationwide, 22 direct reports and over 600 contractors with an operating budget of
over $70M.
 Consolidated operations and production into four regional distribution centers totaling 500K Sq. Ft.
to reduce cost, improve fulfillment and improve service delivery for a customer base of 9.4m.
 Developed and implemented a strategy to bring video tuner device repairs in-house transforming
the repair cycle from 45 days to 8 business days and improving field failure rates from 14% to 1%.

2. TONY SETCHEL Page 2 of 2
Cox Communications Continued . . .
 Improved product availability from 67% to 98% by driving 3PL process improvement initiatives for
material handling, modifying finished goods days on hand targets, and improvement to the
shipment processes. Developed of new SLA’s and KPI’s to sustain advancements.
 Identified KPI’s and trended performance indicators related to service delivery, work-in-process
and inventory on hand to improve operating efficiency of the vendors.
 Lead the transformation of supply chain from a decentralized to a regionalized model with
standardized processes resulting in improved efficiency and internal and external customer
satisfaction.
BUSINESS OPERATIONS DIRECTOR – Phoenix, AZ (4.5 years)
Lead the business operations functions of accounting, finance, collections revenue assurance, supply
chain, facilities, loss prevention, fraud and audit. Managed 115 staff and a budget of $48M.
 Lead the purchase transaction of the Cable America acquisition, partnered with legal and worked
with all regulatory agencies to ensure proper documentation and project plans were developed.
 Formed a cross-functional team to merge all operations ensuring the integration of employees,
network platform, equipment, inventory and billing systems which added $58M in revenue yearly.
 Exceeded financial and customer growth expectations for two years while acting as the Interim VP
of Finance for a $2 billion annual revenue operation.
 Identified the need for internal sales and use tax audit, hired a tax specialist, performed the audit
resulting in a $22M state refund and permanently lowered capex moving forward.
CONTROLLER (3 years)
FINANCE DIRECTOR (2 years)
Lead the finance, accounting, IT systems and revenue assurance teams to manage, billing and reporting
on over 900K customers. Provided financial oversight for all business operations.
 Formed a strategic alliance with business partners to ensure proper ROI analysis for capital
expenditures and provided oversight for preparation of budgets, forecasts and monthly financial
statements.
 Identified the need and created a revenue assurance team to analyze, reconcile and audit network
telephony equipment transactions resulting in a gain of $36M in unbilled revenue in 3 years.
 Recognized with a “Vision Award for Innovation” for establishing a revenue assurance team and the
concept was rolled out to all markets nationwide.
Previous roles include: Finance Director, Business Liaison, Business Operations Manager & Accounting
Supervisor.
EDUCATION
Bachelors in Business Administration Roanoke College – Salem, VA
Concentration: Accounting