The document discusses using microformats and other structured data to improve search engine optimization of videos and other content on websites. It provides examples of how adding tags like RDFa and Facebook sharing buttons to video pages led to increases in video indexing and traffic. The document also introduces Google's new Rich Snippets feature and provides links for including structured data like reviews using microformats. Overall microformats and structured data can help search engines understand and highlight content.

1. Microformats SEO and YOU February 2010

2. Hi all

4. Google Speaks On September 14, 2009 Google announces on their Webmaster Blog they are adding support to Yahoo SearchMonkey / RFDa and Facebook Share for their video search http://googlewebmastercentral.blogspot.com/2009/09/supporting-facebook-share-and-rdfa-for.html

6. Yahoo SearchMonkey / RFDa After announcement added RFDa to video on test sites Saw 35% increase in number of indexed videos in Google Video search Saw 22% increase in videos showing up for targeted Keywords Code set was too big which affected load time of the page

8. Facebook Share Added to video on test sites During Relaunch added to all of the videos on CNN.com Saw 12% increase in test site videos in Google index Saw a 47% increase in video being shared and viewed on Facebook Traffic from video on Facebook increased by 32%

9. Google Speaks - Again On May 12, 2009 Google announces on their Webmaster Blog they are introducing something called Rich Snippets That Google say will: ” give users convenient summary information about their search results at a glance” http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html http://googlewebmastercentral.blogspot.com/2009/10/help-us-make-web-better-update-on-rich.html

10. Rich Snippets They are a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages.

11. Rich Snippets The Code - Before Wrap the existing data on your web pages with some additional tags. For example, here are a few relevant lines of the HTML from a review page for "Drooling Dog BarBQ" before adding markup data:

12. Rich Snippets The Code - Affter Now with microformats markup: http://www.google.com/support/webmasters/bin/answer.py?answer=99170 http://www.google.com/support/webmasters/bin/answer.py?answer=146897

13. Microformats http://microformats.org/ Google and Yahoo! Worked up an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?answer=162163å 18 Month road map for Engines to move to full use of the new formats and markup

14. More SEO fun with Microformats Google’s Webmaster Help page on Microformats http://www.google.com/support/webmasters/bin/answer.py?answer=146897 Website Magazine article on Microformats and SEO: http://www.websitemagazine.com/content/blogs/posts/archive/2006/04/25/microformats-and-seo.aspx Great Microformat Cheat Sheet: http://www.addedbytes.com/cheat-sheets/microformats-cheat-sheet/

16. Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: Topheratl Favorite Color: Blue Favorite Movie: Star Wars