The student created a digipak, poster, music video, and music magazine to promote an artist and their acoustic pop music. The digipak, poster, and music video all featured the same guitar image to tie them together visually and represent the music. Feedback from the target audience showed they effectively conveyed the artist's image and acoustic pop genre through their consistent design choices across media that related back to the song and video. The student learned the importance of research, planning, and editing quality media products that would appeal to their intended audience.

1. EVALUATION Q2
How Effective Is The Combination Of Your Main Products And
Ancillary Texts?
Tom Smith

2. DIGIPAK
The digipak I have created was somewhat inspired by Ed Sheeran's Plus album cover, purely for the simplicity and nothing else. The
design of the digipak was completely made up of new ideas but the amount on the pages was kept to the minimum to create a
familiar and recognisable to look which would not only suit the my genre but also others. The front cover if the digipak contains a
guitar, this guitar is different to the one which can be seen in the video because I decided to show a variety in the type of guitar which
would resemble a variety in styles of music. The theme for the first track list located on the back of the digipak is almost identical,
where it features the same image as the front cover only blurred to draw focus towards the text instead. Every page on my digipak
features a thin red border which stops before the main text in the top right corner. This connects all cover together as they all have a
common theme. The look of my digipak is very modern looking, which I feel goes well with the song from my music video. In terms of
colour, I chose neutral colours for the backgrounds, with two greyscale pictures, whit backgrounds and a black background; these are
very gender neutral so will appeal to both a male and female audience, much like the original works of Ed Sheeran. For the colours of
the text I chose a faded white for the front and back covers and the disk cover, and for the other three covers I chose a faded red to
accompany the red borders. I decided on the white faded text because it fits well with the greyscale backgrounds, where it sometimes
contrasts against dark areas but will stand out in lighter patches and are able to see through it. The red text is used to compliment the
red border and make it more noticeable. The fading element of the red text is used to carry the theme an keep a house style. The
reasoning behind the black disk cover is to make it stand out against the rest, out of the digipaks I researched most of them had
similar colour schemes for the disk cover and the rest of the covers, on my own product I wanted to be able to distinguish between
disk and everything else to let people know that its where they need to go to listen to the music.
To conclude, I feel that my digipak promotes the artists image well. On two pages there is clear reference to featured tracks, on
another there is a short biography on the artist which gives the audience an insight into how his career started and the front
represents the ability and need to be musical with the use of guitar. All of the research I have done has shown me how to create
effective and convention fulfilling products which will appeal to my target audience and possibly a wider audience.

3. POSTER
The poster I created for my artist was heavily inspires by the designs and
looks of my digipak. To create continuity with my artist, I recycled the
design from my digipak and used it as a template for my poster, I kept the
borders the same style, the text the same style and even used a non-
cropped version of the front image from my digipak. I decided to do this
because it would help to promote both my digipak and music video. The
image of the guitar is a constant link back to the use of guitar in the music
video, which is also reminded on the digipak. The overall design links back
to the digipak and means they can both be seen as part of a set. There is
no added extra information on the poster which can not be found on the
digipak, this works to try and get people to buy the digipak to get the
more important information on the album.

4. MUSIC VIDEO
My music video illustrates the story of a young band member who gets told he is no
longer in the band by its manager, he deals with this writing/performing the song which
is directly aimed at the band. At the very end he is confronted and apologised to, but
doesn’t accept it. The idea of the story from the chorus of the song where the title to the
song also comes from. To get a feel of what the song was meant to be, I researched into
it and found that the song was directly aimed Ed Sheeran's recording company who tried
to stop him making this kind of music. Knowing this was the real meaning behind the
song, it felt appropriate to translate this into video. I did this to try and make a video
which really related backs to the song and makes the audience feel connected with the
artist, by the song and video supporting individual efforts and self success.
My video also shows an accurate representation of the acoustic pop genre. I also feel that
by using the codes and conventions of the acoustic pop genre I have successfully reached
the target audience. I have done this by using a relatable main character, a young
teenager who just wants to be accepted or noticed.

5. MUSIC MAGAZINE
The music magazine I created in year 12 was inspired by the designs and conventions
from a variety of music magazine. Much like my music video, digipak and poster, this was
done to appeal to a wider audience and not just one specific genre. To achieve this I had
to research multiple music genres including acoustic pop, metal and rock. I took design
inspiration for the front cover from Billboard magazine, where the issue I looked was
simple and effective. I trued to create a simple design because there was less risk when
trying to attract an audience, I kept the information on the puffs to what seemed most
exciting and relevant to the magazine. On the contents I chose a more generic design
with a split contents column and large image, I split the contents column to spread the
load of the page from side to the other, so any potential reader would look at other parts
of the page and not just look for a page number. For the double page spread I wanted
use the same simplicity from the front cover, with a large image which dominates the
background, but this time is to the side. The text was below and to the side of the main
part of the image, which allowed the reader still see the image and also enjoy reading the
article.

6. CONCLUSION
In conclusion, I believe the combination of my media products and
ancillary have been successful and effective in promoting the artist and
music genre. All of my products have a link to each other, from the guitar
on the double page spread to the same guitar in the music video and the
song from my music video on he digipak, which has the same design as
the poster. All research, planning and editing have been vital to creating
products to the standard they are and I hope would appeal to the targeted
audience.

7. EVALUATION Q3
What Have You Learnt From Your Audience Feedback?