Más contenido relacionado Similar a Methodologies for Facebook Research: An Online Mixed Methods Study of Problematic Facebook Use (20) 1. Methodologies for facebook research:
An online mixed methods study of
problematic facebook use
Tracii Ryan, Andrea Chester, John Reece, & Sophia Xenos
Discipline of Psychology
RMIT University, Australia
2. RMIT University© 2012 Problematic Facebook Use 2
Methodology
Problematic
Facebook
Use
Exploratory
Methodology
Internet
Addiction
3. RMIT University© 2012 Problematic Facebook Use 3
Systematic Review of Internet Addiction
Measures
Thematic Analysis of Factors
Development of Questions
Online Recruitment and Data
Collection
Data Analysis (QUAL and QUAN)
Methodology
4. RMIT University© 2012 Problematic Facebook Use 4
Systematic Review of Internet Addiction
Measures
Thematic Analysis of Factors
Development of Questions
Online Recruitment and Data
Collection
Data Analysis (QUAL and QUAN)
Methodology
5. RMIT University© 2012 Problematic Facebook Use 5
Recruitment
Recruitment
Facebook
Paid
Advertisement
Snowball
Method
Other
Online
discussion
boards
7. RMIT University© 2012 Problematic Facebook Use 7
Recruitment
27
0
50
100
150
200
250
300
350
7-May 8-May 9-May 10-May 11-May
Total Spent Campaign Reach Clicks Cost Per Click
$476 827,517 584 82c
11. RMIT University© 2012
Problematic Facebook Use
11
RMIT University© 2012 Problematic Facebook Use 11
Recruitment
51%38%
7% 4%
Facebook Ad Discussion Boards
FB Snowball Link Sharing
12. RMIT University© 2012 Problematic Facebook Use 12
RMIT University© 2012 Problematic Facebook Use 12
Recruitment
0
50
100
150
200
250
300
350
Day 1 Day 2 Day 3 Day 4 Day 5
Facebook Ad
Other (free)
13. RMIT University© 2012 Problematic Facebook Use 13
Conclusions
OnlineRecruitment Facebook Paid
Advertisement
Expensive
Very large reach
Targeted recruitment
Facebook
Snowball
Free
Limited reach
Not targetable
Online
Discussion
Board
Free
Moderate reach
Not targetable
14. RMIT University© 2012 Problematic Facebook Use 14
Data Collection
BenefitsofOnline
DataCollection
Participants
Convenient
Anonymous
Researchers
Useful for Internet
studies
Automatic data
collection
15. RMIT University© 2012 Problematic Facebook Use 15
Data Collection
Online Data
Collection
Survey
Focus
Group
16. RMIT University© 2012 Problematic Facebook Use 16
Data Collection
Demographics
(3)
Sex
Country
Age
General
Facebook
Usage
(4)
Facebook user
Daily time spent
Mobile devices
Type of use
Problematic
Facebook Use
(14)
Preoccupation (1)
Mood Alteration (3)
Prefer Online Social Interaction (2)
Withdrawal (4)
Negative Consequences (2)
Problematic Use Acknowledged (2)
17. RMIT University© 2012 Problematic Facebook Use 17
Data Collection
652 viewed
information
statement
486 gave
consent
• 166 dropped out
461 started
survey
• 12 excluded
• 13 dropped out
417
completed
survey
• 8 missing data
• 36 dropped out
18. RMIT University© 2012 Problematic Facebook Use 18
Data Collection
OnlineFocusGroups
Asynchronous
Discussion Board
Email Group
Synchronous Chat Rooms
19. RMIT University© 2012 Problematic Facebook Use 19
Data Collection
OnlineFocusGroups
Asynchronous
Discussion Board
Email Group
Synchronous Chat Rooms
20. RMIT University© 2012 Problematic Facebook Use 20
Data Collection
165 showed
concern • 114 did not volunteer
51 gave
username
20 registered
• 31 dropped out
9 participated
in focus
group
• 11 dropped out
21. RMIT University© 2012
Problematic Facebook Use
21
FOCUS GROUPS
Data Collection
Forum Topics Posts Last Post
Information
Welcome
Help and Support Resources
Focus Groups
Facebook Focus Groups
Please click here before you get started
Click here to get help
Click here to participate in the discussion
3
4
3
15
11
36
05 May 2012 05:38pm
Tracii
Tracii
skatoony
07 May 2012 08:35am
12 May 2012 03:23am
22. RMIT University© 2012 Problematic Facebook Use 22
Data Collection
TOPICS REPLIES VIEWS
Ξ
Ξ
Ξ
Facebook Users Focus Group – Start here!
by Tracii on Thu April 19, 2012 12:01 pm
by Tracii on Tue May 08, 2012 3:34 pm
Do you have any trouble limiting your FB use?
by Tracii on Tue May 08, 2012 3:26 pm
Do you think Facebook is addictive?
9
6
5
23
21
18
0
1
2
3
4
5
6
23. RMIT University© 2012 Problematic Facebook Use 23
Data Collection
TOPICS REPLIES VIEWS LAST POST
Participant Survey Response Focus Group Response
skatoony I should be spending more time studying
and concentrating on other things but get
distracted by Facebook
How easily distracted I am from things
that I should be doing. I often will not get
immersed in my studies because I’m
checking my Facebook or chatting with
friends.
lilybard I know I spend a lot of time on it, more
than I need to. I would probably be more
productive in other areas of life if I wasn’t
always on Facebook.
I do get concerned about how distracted I
get by Facebook. Often I log in saying to
myself that it’s just a 5 minute check, but I
mess around for an hour or longer.
Chatting, playing games, it’s so easy to
waste time. I know I could be more
productive if I didn’t have Facebook.
anon82 I spend way too much time on it and
would love to be able to step back.
It’s very much a timewaster and
distraction. I can easily go for hours in
front of FB and not realize. So my biggest
concern would be the amount of time
spent on Facebook.
“What is it that concerns you about your Facebook use?”
24. RMIT University© 2012 Problematic Facebook Use 24
Conclusions
OnlineDataCollection
Qualitative
Survey
Effective for large samples
Briefer responses
Focus
Group
Small samples
Richer data
Hard to avoid drop outs
