See Nathan Latka's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com

1. Founder Heyo (Acq.)
& Host of “The Top
Entrepreneurs” on iTunes
I’m Nathan,
@NathanLatka

2. Top Podcasts
Business
screeshot

3. Top Episodes
Business
screeshot

4. Podcasters are
Liars
“I just crossed
1,000,000Downloads!”

5. 0 157
36541
60593
190417
141854
191555
287176
280169
-50000
0
50000
100000
150000
200000
250000
300000
350000
June July August September October November December January February
2015 2015 2015 2015 2015 2015 2015 2016 2016
Total Monthly
Downloads

6. Trailing 60-90 Day
Downloads
610030 Episodes Published Feb 2016

7. Trailing 60-90 Day
Downloads

8. January Breakdown
138k/287k4604 downloads/day x 30 days = 138k

9. January Breakdown
48%From New Episodes
Meaning 52% of total monthly
downloads come from legacy episodes,
advantage goes to longer running
shows

10. Smart People Ask
This:
How many downloads
do you get per
episode you publish
in the first 12 weeks
it’s live?

11. Optimize for
Ranking
New Subscribers Over Last
7 Days
Weighted average last 24,
48, 72 hours

12. Optimize for
Ranking
24 Subscribers
1 day
24 Subscribers
8 days
>

13. Optimize for
Ranking
24 Subscribers
1 week
24 Subscribers
3 weeks
>

14. Optimize for
Ranking
Could be you!

15. Optimize for
Influence
573k to 30k in 24 hours
Ray Edwards Book Mention

16. Optimize for
Influence
Ray Edwards

17. Optimize for
Influence
Ray Edwards

18. Optimize for #
Downloads
screeshot
Ramsey 8m/mo (daily
show): 266k per episode

19. Per Episode
Patterns
screeshot

20. Live Call To Action (CTA) I Use:
Text “Nathan”
to 33444
(1 email and phone #
opt in per every 253
unique downloads)

21. Optimize For
Money
$$$?

22. Your 30 Minute
Episode:
4000 DL/Episode, $15-$50CPM

23. Your 30 Minute
Episode:
4000 DL/Episode, $15-$50CPM
$50 CPM x 4 = $200 per or $600
per episode

24. Money Multipliers:
Add Placements
Add Placements
$50 CPM x 4 = $200 per block x
6 blocks per episode = $1200

25. Money Multipliers:
Incr. Frequency
Publish Weekly, Make: $4,800/Month
Week: 1 2 3 4
$: 1200 1200 1200 1200

26. Money Multipliers:
Incr. Frequency
Publish Daily Make: $33,600/Month
Week: 1 2 3 4
$: 8400 8400 8400 8400

27. Money Multiplier
Levers
1. Increase placements per episode
2. Increase show frequency
3. Increase downloads
4. Increase CPM

28. Nathan@NathanLatka.com
Phone: 7034312709
I’m Nathan,
NathanLatka.com/TheTop

29. Money Multiplier
Levers

30. Email:NathanLatka@gmail.co
m
Phone: 7034312709
I’m Nathan,
NathanLatka.com/TheTop