See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.

1. Opening Keynote
Allen Gannett
CEO + CHIEF MAVEN, TRACKMAVEN
Twitter: @Allen
Email: allen@TrackMaven.com

2. Hi Maven!

3. ART SCIENCE
+

4. Keynote Speakers
#SPARK16

5. Speakers
#SPARK16

6. Speaker Organizations
#SPARK16

7. 2012

8. 350
Logos
2012

9. 950
Logos
2014

10. 1900
Logos
2015

11. 3900
Logos
2016

12. 541
Data
Logos
2016

13. Data Overload

14. Data Overload

15. Reporting on Marketing
Should Not Be Rocket Science.

16. All-in-One Marketing Analytics

17. Create Amazing
Content
MISSION

18. Delivering on
Our Mission

19. Facebook Paid Content Detection

20. Based on Machine Learning
FACEBOOK PAID CONTENT DETECTION
PROMOTED
CONTENT

21. FACEBOOK PAID CONTENT DETECTION

22. FACEBOOK PAID CONTENT DETECTION

23. Facebook
Paid Content
Detection
Now Available as a TrackMaven Add-on

24. Social Insights

25. SOCIAL INSIGHTS
Time of Day

26. SOCIAL INSIGHTS
Day of Week

27. SOCIAL INSIGHTS
Post Types

28. SOCIAL INSIGHTS
All Social Channels
Twitter Pinterest Instagram Facebook LinkedIn
acebook LinkedIn YouTube Tumblr Google+

29. Now available for all customers
Social
Insights

30. Dashboard

31. DASHBOARD
Competitive Insights

32. DASHBOARD
Summary Reports

33. DASHBOARD
Top Content

34. DASHBOARD
PDF, PNG, and PowerPoint Export
.PNG
.PDF
.PPT

36. Now available for all customers
Dashboard

37. All-in-One Marketing Analytics

38. How Are Marketers
Planning Today?

39. Marketers Plan in Spreadsheets
Marketing Planning Dashboard
COST # LEADS COST/LEAD # OPPS COST/OPPS REVENUE
LinkedIn Ads
$~~~~~ ~~~~~~~ ??? ~~~~~
Facebook Ads
$~~~~~ ~~~ ~~~~ !!!
DevOpsDays
$~~~~~ ? ~~ ~~
eBook?

40. Searching for your
product already
Barely interested, poor
conversion rates laterNew leads
Nearly sales
Wrong Analytics: First/Last Touch

41. What is Multi-Channel
Attribution?

42. Solution: Embrace Multi-Channel
New leads Passed to sales

43. Retargeting Google PPCDisplay Ad Sales Call
Stores credit for each campaign
NEW LEADS PASSED TO SALES
Optimize spend based on attribution
Solution: Embrace Multi-Channel
30% 4 2 1

44. Proven
Reasonably priced
programs that have worked
in the past.
Cheap
Low-cost campaigns
that may lower your
overall cost.
New
Channels, messages,
or personas that may
open up new success.
Build a Data-driven Budget

45. Landscape
PLANNING ATTRIBUTION
TRACKING
(TACTICAL)
ANALYTICS
(STRATEGIC)
Allocadia
Convertro
C3Metrics
Adometry
BrightFunnel
Bizible
Abakus
Tableau
GoodData

46. Landscape
PLANNING ATTRIBUTION
TRACKING
(TACTICAL)
ANALYTICS
(STRATEGIC)
Allocadia
Convertro
C3Metrics
Adometry Requires customization
BrightFunnel
Bizible
Abakus
Tableau
GoodData
Requires customization

47. Landscape
PLANNING ATTRIBUTION
TRACKING
(TACTICAL)
ANALYTICS
(STRATEGIC)
10Stories
Allocadia
Convertro
C3Metrics
Adometry Requires customization
BrightFunnel
Bizible
Abakus
Tableau
GoodData
Requires customization

48. +

49. Attribution

50. TrackMaven Attribution
gives you clarity into your
marketing impact.
Take the guesswork out of your marketing attribution.

51. PRODUCT OVERVIEW
Find Per-campaign Costs and ROI
Tie campaign spend to
opportunities and revenue.
Stop double-counting cost
and understand the true
value of each campaign.
Get a complete view of all
your campaigns and how
they work together.

52. Visualize progress towards
qualified leads, opportunities,
and revenue.
Understand which campaigns
are most impactful.
PRODUCT OVERVIEW
Track Progress Towards Goal

53. Understand which campaigns
are driving the most impact
across different stages of the
funnel.
Invest in campaigns that have
a higher conversion rate and
reduce time to close.
PRODUCT OVERVIEW
Find Programs That Work Together

54. PRODUCT OVERVIEW
Connect Content to Revenue
Understand which content
drives the most activity,
engagement, and conversion.

55. PRODUCT OVERVIEW
Plan Based on Data
See projected yields based on
planned spend.
Collaborate on budgets in real
time.

56. Let TrackMaven fill it out!
Marketing Planning Dashboard
COST # LEADS COST/LEAD # OPPS COST/OPPS REVENUE
LinkedIn Ads
$3328 52 $64 3 $1109 $8491
Facebook Ads
$5760 180 $32 5 $1152 $14848
DevOpsDays
$1632 32 $51 1 $1632 $1568
SEO
$0 252 $0 3 $0 $9600
eBook?
How-to blog post $0 25 $0 1 $0 $3200
STOP DOUBLE-COUNTING
WITH ATTRIBUTION
FIND UNTAGGED
CAMPAIGNS

57. Data-Driven Planning
PLANTRACK
EXECUTE
TrackMaven Attribution
‣ Multi-channel campaign monitoring and
reporting.
‣ Visibility into the content and campaigns
that drive revenue with content-level
analysis.
‣ Plan and budget collaboratively to
reduce time-to-decision cycle.

58. PRODUCT OVERVIEW
Integrations
ADVERTISING WEB MARKETING AUTOMATION CRM
Javascript
Beacon
TrackMaven Attribution pulls from your existing data.

59. TR Jordan
Co-founder of 10Stories

61. Two Corgis Are Better Than One

62. Available This Summer

63. For early access talk to your
Account Manager or visit
TrackMaven.com/Attribution

64. Thank you!