SPARK 2016: Those Who Tell the Stories Rule the World

•

4 recomendaciones•1,525 vistas

See Shane Snow's keynote presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com. The number one marketing skill — and business skill for that matter — of the next decade is neither coding nor emotional intelligence nor Snapchat: it’s the ability to tell truly compelling stories. Shane Snow, founder of Contently, author of Smartcuts, and correspondent for Wired and Fast Company, shows how storytelling will be the key driver of 21st century business growth — and he has the data to prove it. In his signature blending of entertaining narrative and science, Snow shows why stories work at a neurological level, how both businesses at large and individuals who work in them can — and must — harness the power of story to build relationships and make people care, and how to use storytelling to break through the hurricane of noise that marketers face today.

Shane
SnowCOFOUNDER, CONTENTLY
contently.com
AUTHOR, SMARTCUTS

A story
ruined pinball.

Another story

Tens of millions
of dollars

“Can I go again?”

Stories are
powerful.

Stories
can change
our attitudes.

Stories
can change
our preferences.

28
Your brain
on facts

29
Your brain
on stories

We’re programmed
for stories.

Research:
“Storytelling can break down
barriers to foster compassion,
tolerance, and respect
for diﬀerence.”

Research:
“Storytelling has an impact on
participants’ interpersonal
relationships, empathy, and
sense of connectedness.”

Great stories
build
relationships.

Great stories
make us
care.

Businesses
have always
wanted to
do this.

Storytelling Marketing
Content Marketing

“We are a media company now.”
–David Beebe, Marriott vice president of global creative.

Stories
are a smarter
way to do
marketing.

Stories
are a smarter
way to
connect with
people.

Content marketing industry jumps 20% in a single quarter

How?

How do you
win attention?

And how do
you get results?

a.d. 1500
50

60
The Daily Gossip
By Antonio!

61
The Daily Gossip

Figure out what
the audience wants
ﬁrst, then ﬁgure
out the technology
to use.
(Most of us do this backwards.)

How you publish
is as
important as
what you’re
saying.

A deeper pattern…

69
CONNECT

70
TOO SLOW!
CONNECT

71
The Daily Gossip
By Antonio!
CONNECT

72
The Daily Gossip
By Antonio!
CONNECT

73
The Daily Gossip
By Antonio!
CONNECT

74
The Daily Gossip
CONNECT

75
The Daily Gossip
CONNECT

76
The Daily Gossip
CONNECT

1851
77

79
V.S.

83
V.S.

When content
is everywhere,
go deep.

Gimmicks are
ﬂeeting.
Quality builds
loyalty.

The pattern!

89
CONNECT

90
NO LOYALTY!
CONNECT

92
CONNECT

93
SUBSCRIBERS!
CONNECT

2012
96

100
CONNECT

101
CONNECT

102

103
CONNECT

104
CONNECT

105

106
CONNECT

107
CASH MONEY!
CONNECT

108

109
The faster you crank The
Flywheel, the faster you can
make storytelling work.
CONNECT

110
0
2500
5000
7500
10000
1600s 1800s 1900s 2000s
The Daily Gossip
By Antonio!
ALMOSTNOONEEVERYONE

111
What stories
should we
create?
CONNECTCONNECT

STORY MATRIX

Interests
& values
Company &
customers
Products &
services
STORY MATRIX

Timely Seasonal Evergreen
Interests
& values
Company &
customers
Products &
services
STORY MATRIX

Timely Seasonal Evergreen
Interests
& values
Company &
customers
Products &
services
STORY MATRIX

American Express OPEN Forum
z

Timely Seasonal Evergreen
Interests
& values
Company &
customers
Products &
services
STORY MATRIX

AmEx Small Business Saturday
z

Timely Seasonal Evergreen
Interests
& values
Company &
customers
Products &
services
STORY MATRIX

z
GE Reports
z

Timely Seasonal Evergreen
Interests
& values
Company &
customers
Products &
services
STORY MATRIX

Infographics @ Universal
z

Timely Seasonal Evergreen
Interests
& values
Company &
customers
Products &
services
STORY MATRIX

Telling products’ stories @ Groupon
z

Timely Seasonal Evergreen
Interests
& values
Company &
customers
Products &
services
STORY MATRIX

129
How should we
connect with our
audience?
CONNECTCONNECT

B2B B2C

B2B
BRANDINGCONVERSION
B2C

B2B
BRANDINGCONVERSION
OWNED
SITE
B2C

B2B
BRANDINGCONVERSION
OWNED
SITE
EMAIL
B2C

B2B
BRANDINGCONVERSION
OWNED
SITE
EMAIL
Linkedin
Youtube
Twitter
B2C

B2B
BRANDINGCONVERSION
OWNED
SITE
EMAIL
Linkedin
Youtube
Twitter
Youtube
Facebook
Chat
Instagram
B2C

B2B
BRANDINGCONVERSION
OWNED
SITE
EMAIL
Linkedin
Youtube
Twitter
Youtube
Facebook
Chat
Instagram
Sponsored
content
B2C

B2B
BRANDINGCONVERSION
OWNED
SITE
EMAIL
Linkedin
Youtube
Twitter
Youtube
Facebook
Chat
Instagram
Sponsored
content
Slideshare
Sponsored
webinars
B2C

B2B B2C
BRANDINGCONVERSION
OWNED
SITE
EMAIL
Linkedin
Youtube
Twitter
Youtube
Facebook
Chat
Instagram
Slideshare
Sponsored
webinars
Pinterest
Sponsored
content

B2B B2C
BRANDINGCONVERSION
OWNED
SITE
EMAIL
Linkedin
Youtube
Twitter
Youtube
Facebook
Chat
Instagram
Slideshare
Sponsored
webinars
Pinterest
Sponsored
content

B2B B2C
BRANDINGCONVERSION
OWNED
SITE
EMAIL
Linkedin
Youtube
Twitter
Youtube
Facebook
Chat
Instagram
Slideshare
Sponsored
webinars
Pinterest
Sponsored
content

141
How do we optimize
our storytelling?
CONNECTCONNECT

149
Data via

150
CONNECTCONNECT

This is bigger than
marketing.

Stories are
powerful.

Storytelling
can change
everything
about the
way we work,
live, and do
business.

Great stories
build
relationships.

Great stories
make us
care.

So let’s do that.

Thank you.
shane@contently.com
shanesnow.com
Thank you.

Más contenido relacionado

Destacado

See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better? Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.

SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...

SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...

SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...

See Noah Lomax's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com We’ve all heard it: “Organic reach is dead.” “There’s no point in posting if you aren’t using paid.” And for what? A goal of 4% engagement rates? With all of the data and insights at our fingertips, isn’t there another way? Turns out there is. Join us for a quick look at how some brands are reaching more than 60% of their fan base with engagement rates >30% while spending little or nothing.

SPARK 2016: Why Your Social Content is Killing Your Bottom Line

SPARK 2016: Why Your Social Content is Killing Your Bottom Line

SPARK 2016: Why Your Social Content is Killing Your Bottom Line

See Travis Wright's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com You can target audiences on social media advertising with a dozen different ad formats and thousands of possible ad targeting parameters. Using highly targeted ad campaigns, you can get in front of your ideal customer with custom content that wins your sales team deals. Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time. Attendee Takeaways: -- Tap Into Recent Purchasing Behavior Among Facebook Users -- Get Creative With Life Events Targeting -- Nurture Leads & Build Loyalty With Facebook Custom Audiences -- Expand To A Lookalike Audience -- Get Super Granular With Layered Targeting Options -- Top social content creation, curation and amplification tools.

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...

See Joe Chernov's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com We marketers are prone to FCS: False Choice Syndrome. Our programs are paid or organic, inbound or outbound, left brain or right brain. A similar zero sum situation has emerged over the past year: inbound / content marketing or account-based marketing. For most companies, absolutes are impediments to success. A blend of strategies is generally the best path. This example-rich session will explore the relationship between inbound marketing and content marketing and highlight ways to strike a balance.

SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?

SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?

SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?

See Ory Rinat's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com Headlines have to live on their own – unlike in the print world where they were attached to your article and content. They travel across the web, asking readers for their click. Our research has shown that just changing a headline can swing engagement with a piece of content by 30%. So we test our headlines. A lot. Learn how we quickly and cheaply run A/B tests on our headlines, and see some of the key takeaways we apply as a result.

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI. Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.

SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...

SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...

SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...

See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.

SPARK 2016: Our Predictive Future

SPARK 2016: Our Predictive Future

SPARK 2016: Our Predictive Future

We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media. The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations. In this presentation, you'll learn: - Which B2C industries get the greatest impact from social media marketing; - How disruptive brands build loyal audiences on saturated social networks; - The most effective strategies for social in each industry.

The State of Social Marketing 2016: B2C Industry Edition

The State of Social Marketing 2016: B2C Industry Edition

The State of Social Marketing 2016: B2C Industry Edition

Instagram is not just for the rich and famous -- Think-tanks, public policy organizations (and anyone else…) can use it too! In 2013 Cato Institute launched an Instagram account that encapsulates life at Cato through media appearances, softball games, new research, and much more. This presentation shows marketers how to use Instagram in a creative fashion to help build their brand and promote their content in a new and exciting way.

Instagram: Not Just for the Rich & Famous! - #SPARK15

Instagram: Not Just for the Rich & Famous! - #SPARK15

Instagram: Not Just for the Rich & Famous! - #SPARK15

When Amtrak opened up its content platform to let travelers share their own stories, it took a risk, but reaped a reward. This session will look at how you can win by letting others tell your story, based on Amtrak’s experience. The presentation will highlight external partnerships, user generated blog content and the Amtrak Residency. What you’ll learn: --How sharing the message with a new audience elevates the story. --Why user generated blog content helps highlight our destinations. --How certain blog tactics extended the shelf-life of their existing content.

The Power of Letting Others Tell Your Story - #SPARK15

The Power of Letting Others Tell Your Story - #SPARK15

The Power of Letting Others Tell Your Story - #SPARK15

Shark Week, Gold Rush, and MythBusters… They’re just a few of the Discovery Channel franchises that have been successful thanks to digital engagement and marketing. But, in a competitive and crowded market, it’s not as simple as putting out a few Tweets and Facebook posts. What do you do when social media becomes the norm? How can you innovate beyond the primary social platforms or on them? Learn about Discovery’s approach that keeps their shows and brand winning year after year.

Digital Innovation @ Discovery - Going beyond Social - #SPARK15

Digital Innovation @ Discovery - Going beyond Social - #SPARK15

Digital Innovation @ Discovery - Going beyond Social - #SPARK15

Test, Rinse, Repeat - Continually Increasing Your Content Marketing ROI - #SP...

Test, Rinse, Repeat - Continually Increasing Your Content Marketing ROI - #SP...

Test, Rinse, Repeat - Continually Increasing Your Content Marketing ROI - #SP...

You can't become a thought leader by just following your competitor's content marketing. Even if their content is performing well with your target audience, mimicking their topics does not ensure that you will gain a competitive advantage. Learn how the most effective marketers gain topical and tactical inspiration from brands and content creators beyond their direct competitive set. We show specific use cases - in TrackMaven - that you can employ to broaden your influencer universe.

Using Influencer Brands to Escape the Echo Chamber - #SPARK15

Using Influencer Brands to Escape the Echo Chamber - #SPARK15

Using Influencer Brands to Escape the Echo Chamber - #SPARK15

Many marketers report on the direct results of content and marketing efforts, but fail to see indirect value. We also often view the performance of our marketing channels individually, despite the fact that most visitor journeys involve several channels. This presentation walks through several tools in Google Analytics including Multi-Channels funnels and Custom Groupings that allow you to see how your great content may be resulting in assisted (indirect) conversions. And, how that content may be working with other marketing channels more than you realize - in particular, finding the marketing channel combination that’s most likely to yield conversions.

Analytics You're Ignoring: The Indirect Value of Your Content - #SPARK15

Analytics You're Ignoring: The Indirect Value of Your Content - #SPARK15

Analytics You're Ignoring: The Indirect Value of Your Content - #SPARK15

Digital has made today's buyers are more educated and empowered than ever before -- making it harder for brands to control the buying cycle. But smart brands realize the opportunity in front of them. Chris Bolman gives actionable lessons on how to create a compelling narrative across the modern customer journey, as he shares examples from some of the most creative and effective marketing organizations.

How to Develop Content for the Modern Customer Journey - #SPARK15

How to Develop Content for the Modern Customer Journey - #SPARK15

How to Develop Content for the Modern Customer Journey - #SPARK15

The social and mobile web can be an organization’s greatest opportunity or its biggest challenge. Your content is only a click or a tap away—but so is the next webpage. Organizations have only a moment to connect in a crowded space. The Atlantic and its sister brands have identified the anatomy of what works in this competitive environment. Join Lymari Morales, managing director of editorial at Atlantic Media Strategies, for insider lessons, tangible examples and actionable tips that will help your organization to create content that succeeds in increasing awareness, loyalty, and love.

Bridging the Curiosity Gap -- Lessons from the Atlantic - #SPARK15

Bridging the Curiosity Gap -- Lessons from the Atlantic - #SPARK15

Bridging the Curiosity Gap -- Lessons from the Atlantic - #SPARK15

Content marketing is most powerful when the C-suite understands how it drives revenue and builds the brand. And, other teams within an organization also need to understand how content marketing helps meet business objectives so that these teams can contribute as well. Learn how to talk about content marketing in a language that executives and other stakeholders understand and embrace. This includes having the data to demonstrate impact, particularly when it comes to growing share of voice in the market relative to competitors.

Building the Business Case for Content Marketing - #SPARK15

Building the Business Case for Content Marketing - #SPARK15

Building the Business Case for Content Marketing - #SPARK15

At many large, established companies, it’s not always hard to find budget and resources for content marketing, but there isn’t always organizational buy-in. Without being able to prove ROI in advance, many marketers struggle to get their content plans off the ground. And of course, just because you can create content doesn’t mean you always should. Geri shares tips on content creation, quality, and distribution, based on a wealth of marketing experience at Deloitte and other professional services firms.

Content Marketing Survival Tips - #SPARK15

Content Marketing Survival Tips - #SPARK15

Content Marketing Survival Tips - #SPARK15

Destacado (20)

SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...

SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...

SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...

SPARK 2016: Why Your Social Content is Killing Your Bottom Line

SPARK 2016: Why Your Social Content is Killing Your Bottom Line

SPARK 2016: Why Your Social Content is Killing Your Bottom Line

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...

SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?

SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?

SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...

SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...

SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...

SPARK 2016: Our Predictive Future

SPARK 2016: Our Predictive Future

SPARK 2016: Our Predictive Future

The State of Social Marketing 2016: B2C Industry Edition

The State of Social Marketing 2016: B2C Industry Edition

The State of Social Marketing 2016: B2C Industry Edition

Instagram: Not Just for the Rich & Famous! - #SPARK15

Instagram: Not Just for the Rich & Famous! - #SPARK15

Instagram: Not Just for the Rich & Famous! - #SPARK15

The Power of Letting Others Tell Your Story - #SPARK15

The Power of Letting Others Tell Your Story - #SPARK15

The Power of Letting Others Tell Your Story - #SPARK15

Digital Innovation @ Discovery - Going beyond Social - #SPARK15

Digital Innovation @ Discovery - Going beyond Social - #SPARK15

Digital Innovation @ Discovery - Going beyond Social - #SPARK15

Test, Rinse, Repeat - Continually Increasing Your Content Marketing ROI - #SP...

Test, Rinse, Repeat - Continually Increasing Your Content Marketing ROI - #SP...

Test, Rinse, Repeat - Continually Increasing Your Content Marketing ROI - #SP...

Using Influencer Brands to Escape the Echo Chamber - #SPARK15

Using Influencer Brands to Escape the Echo Chamber - #SPARK15

Using Influencer Brands to Escape the Echo Chamber - #SPARK15

Analytics You're Ignoring: The Indirect Value of Your Content - #SPARK15

Analytics You're Ignoring: The Indirect Value of Your Content - #SPARK15

Analytics You're Ignoring: The Indirect Value of Your Content - #SPARK15

How to Develop Content for the Modern Customer Journey - #SPARK15

How to Develop Content for the Modern Customer Journey - #SPARK15

How to Develop Content for the Modern Customer Journey - #SPARK15

Bridging the Curiosity Gap -- Lessons from the Atlantic - #SPARK15

Bridging the Curiosity Gap -- Lessons from the Atlantic - #SPARK15

Bridging the Curiosity Gap -- Lessons from the Atlantic - #SPARK15

Building the Business Case for Content Marketing - #SPARK15

Building the Business Case for Content Marketing - #SPARK15

Building the Business Case for Content Marketing - #SPARK15

Content Marketing Survival Tips - #SPARK15

Content Marketing Survival Tips - #SPARK15

Content Marketing Survival Tips - #SPARK15

Similar a SPARK 2016: Those Who Tell the Stories Rule the World

Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. multiple times a day. They’re hiring teams of content strategists, creating social media war rooms, and even using automated content creation and curation platforms to feed the beast and improve their reach and engagement metrics. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?

How to Avoid the Content Marketing Arms Race

How to Avoid the Content Marketing Arms Race

How to Avoid the Content Marketing Arms Race

Re designing the World of PR [People Relations]

Re designing the World of PR [People Relations]

Re designing the World of PR [People Relations]

Killer Content Marketing for Boring Brands

Killer Content Marketing for Boring Brands

Killer Content Marketing for Boring Brands

The future of integrated campaigns: the art of transmedia planning

The future of integrated campaigns: the art of transmedia planning

The future of integrated campaigns: the art of transmedia planning

Some Brands don't like change. Change doesn't much care. Today the people live in the network era, while lots of brands stick in the industrial age, relying on industrial strategies, tactics & metrics. If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate. But how? An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change. We simply put those statements togehter to unfold the whole story. Source: mad-blog.com

TBWA quote compilation on change on mad-blog.com

TBWA quote compilation on change on mad-blog.com

TBWA quote compilation on change on mad-blog.com

Practical tactical social media 2.0

Practical tactical social media 2.0

Practical tactical social media 2.0

toddlohenry.com

Consumers today are overloaded with information, and they’ve gotten savvy at tuning out advertising. Instead, they crave meaningful, relevant content that educates and inspires them and makes them feel part of a brand experience. You have a unique story to tell them and plenty of places to tell it — but without an integrated content strategy, your brand story can quickly become fragmented and fall flat. In this session, Stacey King Gordon from Suite Seven, a content strategy and brand communications consultancy, talks about how you can develop your unique point of view and a framework for what content you publish on your social media and other marketing channels. Learn why content is so important to building your brand, and how to develop a sustainable content plan even when you have limited resources.

The Strategy Behind Your Online Story

The Strategy Behind Your Online Story

The Strategy Behind Your Online Story

Stacey King Gordon

Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.

Brands And Digital Culture: It Doesn't Have To Suck

Brands And Digital Culture: It Doesn't Have To Suck

Brands And Digital Culture: It Doesn't Have To Suck

Avin Narasimhan

Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields

Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields

Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields

Creative director LBI Digital As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse. Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi. Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys. Talk: For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.

Digital Marketing and Strategy

Digital Marketing and Strategy

Digital Marketing and Strategy

MyGuest_CaryaGroup

What the hell is social media

What the hell is social media

What the hell is social media

Integrated social media

Integrated social media

Integrated social media

Onboard 2017 040717

Onboard 2017 040717

Onboard 2017 040717

Nancy Goldstein

Social Media Marketing

Social Media Marketing

Social Media Marketing

30 years in 30 minutes: Tips for starting your advertising career.

30 years in 30 minutes: Tips for starting your advertising career.

30 years in 30 minutes: Tips for starting your advertising career.

In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting. Presented by: Bridgett Colling, Digital Project Marketing Manager, See3 Nancy Goldstein, Chief Strategist, Compass(X)

Onboard 2017 | Why Brands Matter for Nonprofits

Onboard 2017 | Why Brands Matter for Nonprofits

Onboard 2017 | Why Brands Matter for Nonprofits

See3 Communications

The Art Of Marketing Conference Notes

The Art Of Marketing Conference Notes

The Art Of Marketing Conference Notes

Pepper Advertising & Experiential Marketing

Strategic Planning 2012 4As Presentation

Strategic Planning 2012 4As Presentation

Strategic Planning 2012 4As Presentation

Steve Chamberlain

Digital Challenges - Communicating in the Era of the Social Web

Digital Challenges - Communicating in the Era of the Social Web

Digital Challenges - Communicating in the Era of the Social Web

The Glover Park Group

Tương lai của sự sáng tạo trong quảng cáo

Tương lai của sự sáng tạo trong quảng cáo

Tương lai của sự sáng tạo trong quảng cáo

Similar a SPARK 2016: Those Who Tell the Stories Rule the World (20)

How to Avoid the Content Marketing Arms Race

How to Avoid the Content Marketing Arms Race

How to Avoid the Content Marketing Arms Race

Re designing the World of PR [People Relations]

Re designing the World of PR [People Relations]

Re designing the World of PR [People Relations]

Killer Content Marketing for Boring Brands

Killer Content Marketing for Boring Brands

Killer Content Marketing for Boring Brands

The future of integrated campaigns: the art of transmedia planning

The future of integrated campaigns: the art of transmedia planning

The future of integrated campaigns: the art of transmedia planning

TBWA quote compilation on change on mad-blog.com

TBWA quote compilation on change on mad-blog.com

TBWA quote compilation on change on mad-blog.com

Practical tactical social media 2.0

Practical tactical social media 2.0

Practical tactical social media 2.0

The Strategy Behind Your Online Story

The Strategy Behind Your Online Story

The Strategy Behind Your Online Story

Brands And Digital Culture: It Doesn't Have To Suck

Brands And Digital Culture: It Doesn't Have To Suck

Brands And Digital Culture: It Doesn't Have To Suck

Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields

Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields

Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields

Digital Marketing and Strategy

Digital Marketing and Strategy

Digital Marketing and Strategy

What the hell is social media

What the hell is social media

What the hell is social media

Integrated social media

Integrated social media

Integrated social media

Onboard 2017 040717

Onboard 2017 040717

Onboard 2017 040717

Social Media Marketing

Social Media Marketing

Social Media Marketing

30 years in 30 minutes: Tips for starting your advertising career.

30 years in 30 minutes: Tips for starting your advertising career.

30 years in 30 minutes: Tips for starting your advertising career.

Onboard 2017 | Why Brands Matter for Nonprofits

Onboard 2017 | Why Brands Matter for Nonprofits

Onboard 2017 | Why Brands Matter for Nonprofits

The Art Of Marketing Conference Notes

The Art Of Marketing Conference Notes

The Art Of Marketing Conference Notes

Strategic Planning 2012 4As Presentation

Strategic Planning 2012 4As Presentation

Strategic Planning 2012 4As Presentation

Digital Challenges - Communicating in the Era of the Social Web

Digital Challenges - Communicating in the Era of the Social Web

Digital Challenges - Communicating in the Era of the Social Web

Tương lai của sự sáng tạo trong quảng cáo

Tương lai của sự sáng tạo trong quảng cáo

Tương lai của sự sáng tạo trong quảng cáo

Más de TrackMaven

Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...

Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...

Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...

Spark 2017: Share-of-Voice in the Social Age: What Do We Really Care About? b...

Spark 2017: Share-of-Voice in the Social Age: What Do We Really Care About? b...

Spark 2017: Share-of-Voice in the Social Age: What Do We Really Care About? b...

Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

Spark 2017: Next-Generation Retail Strategies by Laura O'Shaughnessy

Spark 2017: Next-Generation Retail Strategies by Laura O'Shaughnessy

Spark 2017: Next-Generation Retail Strategies by Laura O'Shaughnessy

Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...

Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...

Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...

Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin H...

Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin H...

Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin H...

Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

Spark 2017: You Are What You Share: What Brands Can Learn From the Alarming A...

Spark 2017: You Are What You Share: What Brands Can Learn From the Alarming A...

Spark 2017: You Are What You Share: What Brands Can Learn From the Alarming A...

Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom ...

Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom ...

Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom ...

Angelo Sasso is Senior Director, Enterprise Analytics and Customer Insights for The Leading Hotels of the World (LHW). He oversees the company’s customer research, financial, sales, and marketing analytics team, as well as the company’s voice of the customer measurement program. Angelo joined LHW in 2014 and introduced the marketing analytics and customer insights function to LHW while also launching their voice of the customer program. Throughout his career, Angelo’s overarching goal has been to grow the mandate of any analytics team to a consultative one from a reporting function by challenging organizations to turn insights in to action.

Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...

Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...

Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

In her more than 20 years of experience, Christine has applied both sides of her mind – the creative and the analytical – to drive marketing success. She has won numerous awards including the 2010 Women in Technology Leadership, March of Dimes Heroines in Technology Award and is a recipient of the 2016 Trending 40 Top DC CMOs. As Chief Marketing Officer at ThreatConnect, Christine is responsible for the global strategy and execution of all facets of marketing, leading the communications, demand generation and product marketing functions as well as marketing and sales operations. Prior to ThreatConnect, Christine served as VP of Marketing & Product Management at Salsa Labs, where she led efforts to strengthen the Salsa brand, platform and demand generation.

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...

Beyond Like-ability: Facebook Reactions and the Presidential Election

Beyond Like-ability: Facebook Reactions and the Presidential Election

Beyond Like-ability: Facebook Reactions and the Presidential Election

Restaurants Industry: Social Media Benchmarks & Impact Report

Restaurants Industry: Social Media Benchmarks & Impact Report

Restaurants Industry: Social Media Benchmarks & Impact Report

Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement. How do we know? We analyzed a year's worth of social media content from leading insurance brands. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.

Insurance Industry: Social Media Impact and Benchmarks Report

Insurance Industry: Social Media Impact and Benchmarks Report

Insurance Industry: Social Media Impact and Benchmarks Report

The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top? We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.

Food & Beverage Industry: Social Media Benchmark Report

Food & Beverage Industry: Social Media Benchmark Report

Food & Beverage Industry: Social Media Benchmark Report

Entertainment Industry: Social Media Benchmark Report

Entertainment Industry: Social Media Benchmark Report

Entertainment Industry: Social Media Benchmark Report

Automotive Industry Benchmark Report: The State of Social Media Marketing

Automotive Industry Benchmark Report: The State of Social Media Marketing

Automotive Industry Benchmark Report: The State of Social Media Marketing

Más de TrackMaven (18)

Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...

Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...

Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...

Spark 2017: Share-of-Voice in the Social Age: What Do We Really Care About? b...

Spark 2017: Share-of-Voice in the Social Age: What Do We Really Care About? b...

Spark 2017: Share-of-Voice in the Social Age: What Do We Really Care About? b...

Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

Spark 2017: Next-Generation Retail Strategies by Laura O'Shaughnessy

Spark 2017: Next-Generation Retail Strategies by Laura O'Shaughnessy

Spark 2017: Next-Generation Retail Strategies by Laura O'Shaughnessy

Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...

Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...

Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...

Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin H...

Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin H...

Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin H...

Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

Spark 2017: You Are What You Share: What Brands Can Learn From the Alarming A...

Spark 2017: You Are What You Share: What Brands Can Learn From the Alarming A...

Spark 2017: You Are What You Share: What Brands Can Learn From the Alarming A...

Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom ...

Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom ...

Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom ...

Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...

Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...

Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...

Beyond Like-ability: Facebook Reactions and the Presidential Election

Beyond Like-ability: Facebook Reactions and the Presidential Election

Beyond Like-ability: Facebook Reactions and the Presidential Election

Restaurants Industry: Social Media Benchmarks & Impact Report

Restaurants Industry: Social Media Benchmarks & Impact Report

Restaurants Industry: Social Media Benchmarks & Impact Report

Insurance Industry: Social Media Impact and Benchmarks Report

Insurance Industry: Social Media Impact and Benchmarks Report

Insurance Industry: Social Media Impact and Benchmarks Report

Food & Beverage Industry: Social Media Benchmark Report

Food & Beverage Industry: Social Media Benchmark Report

Food & Beverage Industry: Social Media Benchmark Report

Entertainment Industry: Social Media Benchmark Report

Entertainment Industry: Social Media Benchmark Report

Entertainment Industry: Social Media Benchmark Report

Automotive Industry Benchmark Report: The State of Social Media Marketing

Automotive Industry Benchmark Report: The State of Social Media Marketing

Automotive Industry Benchmark Report: The State of Social Media Marketing

Último

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Brand experience Dream Center Peoria Presentation.pdf

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Situation Analysis | Management Company.

DanielaQuiroz63

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

personal branding kit for music business

personal branding kit for music business

personal branding kit for music business

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Último (20)

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Brand experience Dream Center Peoria Presentation.pdf

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Brand Strategy Master Class - Juntae DeLane

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

personal branding kit for music business

personal branding kit for music business

personal branding kit for music business

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

SPARK 2016: Those Who Tell the Stories Rule the World

1. Shane SnowCOFOUNDER, CONTENTLY contently.com AUTHOR, SMARTCUTS

2.

3.

4.

5.

6.

7.

8.

9.

10. A story ruined pinball.

11. Another story

12.

13.

14.

15.

16.

17. Tens of millions of dollars

18.

19.

21.

22.

23.

24. “Can I go again?”

25. Stories are powerful.

26. Stories can change our attitudes.

27. Stories can change our preferences.

28. 28 Your brain on facts

29. 29 Your brain on stories

30. We’re programmed for stories.

32. Research: “Storytelling can break down barriers to foster compassion, tolerance, and respect for diﬀerence.”

33. Research: “Storytelling has an impact on participants’ interpersonal relationships, empathy, and sense of connectedness.”

34. Great stories build relationships.

35. Great stories make us care.

36. Businesses have always wanted to do this.

38. Storytelling Marketing Content Marketing

39.

40.

41.

42. “We are a media company now.” –David Beebe, Marriott vice president of global creative.

43. Stories are a smarter way to do marketing.

44. Stories are a smarter way to connect with people.

45. Content marketing industry jumps 20% in a single quarter

48. How do you win attention?

49. And how do you get results?

50. a.d. 1500 50

60. 60 The Daily Gossip By Antonio!

61. 61 The Daily Gossip

64. Figure out what the audience wants ﬁrst, then ﬁgure out the technology to use. (Most of us do this backwards.)

65. How you publish is as important as what you’re saying.

66. A deeper pattern…

70. 70 TOO SLOW! CONNECT

71. 71 The Daily Gossip By Antonio! CONNECT

72. 72 The Daily Gossip By Antonio! CONNECT

73. 73 The Daily Gossip By Antonio! CONNECT

74. 74 The Daily Gossip CONNECT

75. 75 The Daily Gossip CONNECT

76. 76 The Daily Gossip CONNECT

85. When content is everywhere, go deep.

86. Gimmicks are ﬂeeting. Quality builds loyalty.

87. The pattern!

90. 90 NO LOYALTY! CONNECT

93. 93 SUBSCRIBERS! CONNECT

100. 100 CONNECT

101. 101 CONNECT

103. 103 CONNECT

104. 104 CONNECT

106. 106 CONNECT

107. 107 CASH MONEY! CONNECT

109. 109 The faster you crank The Flywheel, the faster you can make storytelling work. CONNECT

110. 110 0 2500 5000 7500 10000 1600s 1800s 1900s 2000s The Daily Gossip By Antonio! ALMOSTNOONEEVERYONE

111. 111 What stories should we create? CONNECTCONNECT

112.

113.

114.

115. STORY MATRIX

116. Interests & values Company & customers Products & services STORY MATRIX

117. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX

118. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX

119. American Express OPEN Forum z

120. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX

121. AmEx Small Business Saturday z

122. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX

123. z GE Reports z

124. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX

125. Infographics @ Universal z

126. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX

127. Telling products’ stories @ Groupon z

128. Timely Seasonal Evergreen Interests & values Company & customers Products & services STORY MATRIX

129. 129 How should we connect with our audience? CONNECTCONNECT

131. B2B BRANDINGCONVERSION B2C

132. B2B BRANDINGCONVERSION OWNED SITE B2C

133. B2B BRANDINGCONVERSION OWNED SITE EMAIL B2C

134. B2B BRANDINGCONVERSION OWNED SITE EMAIL Linkedin Youtube Twitter B2C

135. B2B BRANDINGCONVERSION OWNED SITE EMAIL Linkedin Youtube Twitter Youtube Facebook Chat Instagram B2C

136. B2B BRANDINGCONVERSION OWNED SITE EMAIL Linkedin Youtube Twitter Youtube Facebook Chat Instagram Sponsored content B2C

137. B2B BRANDINGCONVERSION OWNED SITE EMAIL Linkedin Youtube Twitter Youtube Facebook Chat Instagram Sponsored content Slideshare Sponsored webinars B2C

138. B2B B2C BRANDINGCONVERSION OWNED SITE EMAIL Linkedin Youtube Twitter Youtube Facebook Chat Instagram Slideshare Sponsored webinars Pinterest Sponsored content

139. B2B B2C BRANDINGCONVERSION OWNED SITE EMAIL Linkedin Youtube Twitter Youtube Facebook Chat Instagram Slideshare Sponsored webinars Pinterest Sponsored content

140. B2B B2C BRANDINGCONVERSION OWNED SITE EMAIL Linkedin Youtube Twitter Youtube Facebook Chat Instagram Slideshare Sponsored webinars Pinterest Sponsored content

141. 141 How do we optimize our storytelling? CONNECTCONNECT

142.

143.

144.

145.

146.

147.

148.

149. 149 Data via

150. 150 CONNECTCONNECT

151. This is bigger than marketing.

152. Stories are powerful.

153.

154.

155.

156.

157. Storytelling can change everything about the way we work, live, and do business.

158. Great stories build relationships.

159. Great stories make us care.

160. So let’s do that.

161. Thank you. shane@contently.com shanesnow.com Thank you.