A look at the sales funnel and what marketing channels are appropriate at what stage. Check out Trada Reviews here: http://www.trada.com/trada-reviews/

1. Owning
Your
Sales
Funnel
Trada

2. #PPCSalesFunnel

3. People Who Marketing
Elaine Ellis Brandon Hess
Marketing Manager Account Manager

4. Awareness
Awareness
Education
Evaluation
Commitment
Referral

5. Awareness
Awareness

6. Ads Email
PPC Events
Direct
Mail
Outbound Marketing

7. Blog SEO
Social
Content
Media
Inbound Marketing

8. PR
SEO
PPC
Email
Ebooks References
Blog Twitter
Case Studies

9. Ebooks References
Blog
PPC

11. Awareness
Awareness
SEO PPC Advertising
Social
PR
Media

13. Education
Education

14. Awareness
Evaluation
Education
Awareness
Blog Email PPC
Social
Ebooks
Media

15. Image
Courtesy of
Eloqua

16. Blog

17. Education

18. Email

19. Email

21. Evaluation
Evaluation

22. Awareness
Evaluation
Education
Awareness
Offers References
Social
Testimonials
Proof

23. Testimonials

24. Offer

25. Demos
Demos

26. Social
Proof

27. Offer

28. Commitment
Commitment

29. Awareness
Evaluation
Education
Commitment
Awareness
Tutorials References
Second
Close Rewards
Marketing

30. Retargeting

31. Rewards

32. Referral
Referral

33. Awareness
Evaluation
Education
Referral
Awareness
Social
Email
Media
Rewards
Program

36. Here’s where we take two
minutes to tell you that Trada
can run your SEM campaign
for you...
... and it doesn’t cost any more
than if you were to do search
marketing yourself.
trada.com

37. Trada has a large, global crowd of certified
paid search experts who do SEM for you.
trada.com

38. Multiple experts work
on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
trada.com

39. Time for questions!
For more information or to schedule a demo, email
elaine@trada.com
trada.com