12. What is Social Media? Marketing tool designed to establish a presence and relationship with your prospects. Internet Marketing Strategy
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18. Social Media Sites Top Social Media Sites: www.Youtube.com www.twitter.com www.flickr.com www.digg.com www.facebook.com www.squidoo.com www.myspace.com www.linkedin.com www.digit.com www.wordpress.com www.hootsuite.com
26. How to use Social Media and Trade Shows Drive people to their trade show booth. Blog at the show Video and Images of the show
27. Marketing Strategy Web Site/Internet Offers designed to capture contact information • White papers • Newsletter registrations • Color catalog • CDs
29. Marketing Strategy • e-Communications • Company web site • Promotions • Webinars/Seminars • Sales leads • Recognition
30. Marketing Strategy • Remind exhibitors that trade shows drive sales for tomorrow • Tradeshow Week survey revealed that 41% of exhibitors reported the bulk of their show related sales more than a year after the event Current Clients
31. Marketing Strategy Use CEIR Research reports to encourage continued participation in events • 82% of exhibition attendees have buying influence • 33% of attendees do not attend any other exhibition • 33% have not attended the same event the previous Year • 77% of attendees represent a new prospect for exhibiting companies Current Clients
32. Marketing Strategy Prospects on Your Database • Longer term prospects represent up to 3x more sales opportunities • 50% of leads require nurturing • House list is the most responsive
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34. Zone One: Common Interest *Recognizable images *Humor and whit *Instant solution to a buying problem Zone Two: Potential Interest *Signs with more detail *Draws, demonstrations, videos *Catalogs, brochures, giveaways Zone Three: Genuine Interest *Signs with even more information used in presentations *One-on-one presentations, in-booth seminars Attendees absorb less than 10% of information coming at them while walking down the exhibit aisle. Know Your Zones
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36. 93% of peoples' impressions of others are not directly related to what they say but how they say it. Birds of a Feather… The best staffers communicate in the prospect's style, not their own. Understanding different personality types: To be successful at shows, you must understand and recognize the personality type of the person you are talking to. Your goal is to determine their personality type so you can talk to them based on how they receive information. Each person has a primary personality type (80%) , and a secondary personality type (20%) . The goal is to determine their primary personality type within the first 60 seconds. Each person’s personality type can be recognized based upon how they act, dress, speak and move. We must know our own personality type to communicate successfully.
46. Stay in touch, consistently, personally, and systematically . Stay in Touch You need a SYSTEM!
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50. “ People will forget what you said , people will forget what you did , but people will never forget how you made them feel .” -- Maya Angelou
51. This information is confidential and proprietary to EXHIB-IT! Tradeshow Marketing Experts may not be reproduced or further disclosed to anyone other than EXHIB-IT! Tradeshow Marketing Experts and affiliates without written authorization. Questions? Thank You For Your Attention!
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