"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"

1. Welcome Asserting Your Online Expert Status

2. Your Presenter Jeff Grundy

5. My manager insisted

6. What we are doing is not working

7. Researching a new lead management system

8. Researching a new conversion system

9. Ready to buy

10. Looking for tips to implement myself

13. Enter Dr. Robert Cialdini, PH.D. We are not affiliated in any way

15. Scarcity

16. Authority

17. Commitment and Consistency

18. Consensus

19. Liking

21. We are brought up believing if we receive something we are obligated to give something back. i.e Christmas, eye for an eye

22. Example: Address labels for charities.

24. Value increase when we can not have it.

25. Example: We only take four clients a month

27. Based on

28. Credibility

29. - Knowledge

30. - Trustworthiness

32. We want to be consistent in our beliefs

33. Example: More likely to vote

35. Social Proof – If everyone else is doing it, it must be right.

36. Example: Hotel Towels

38. We buy form those we like

39. Example: My daughter's dentist

44. Lack of Content Consistency – Branding

45. Follow Up

47. YouTube Videos

48. Properly create web properties

50. Educational and Compelling Copy

51. Give, Give, Give

53. Webinars

55. Direct Response

62. If you are an author you are an Expert

63. Maybe it goes as far back as the Church

64. Certainly Newspapers thrive on it.

65. Book Publishers

71. Nook

74. Writing Style related to Industry

75. Dose not have to be 300 pages

77. Cover looks professional

78. Description describes Industry

79. Proper category

80. Accepted formatting

81. Real reviews

82. Acceptable amount of advertising

86. Informative

87. Instructional

88. Engaging

89. Tell them what to do next.

91. We believe what we see

94. Compelling copy and call to action in description

95. Ninja trick to have video click able

96. Less than five minutes

97. Fun if possible

100. Compelling copy and call to actions

101. Re-purpose

102. Mixed with interactive games -quizzes

103. Fresh

104. Continual

108. Twitter

109. Linkedin

110. Pinterest

112. RSS

113. SlideShare

114. Blog

115. Mobile Website

120. Twitter

121. Linkedin

122. Linkedin profile

123. Linkedin

128. RSS Email Deliverability

130. Contact Info Brief overview Company Easy to Read and Navigate Tap To Call Directions

132. Follow Up The Sales & Marketing Club of Los Angeles con-ducted a study that showed that 81% of sales closed on the 5th sales call, while only 10% closed on the 4th sales call. the Dartnell Corporation did a study that con-cluded that only 10% of all salespeople will actually make 5 attempts to close a sale.

135. Follow Up

136. 3% Buying Now ($$$$) 6 -7 % Open To It ($$$) 30% Not thinking about it ($$) 30% Don't think they are interested ($) 30% Know they are not interested

138. Buying complete attendee list

139. Fishbowl

140. Kiosk

141. Computer

142. Lead form

143. SMS (Text messaging)

145. Ease of use for company collecting

146. Degree of qualification

147. Ease of entering information

148. Ease if using information

149. Amount of Information collected

152. Personalized

154. Personalized

155. Continuous

157. Personalized

158. Continuous

159. Qualify and Segment

161. Personalized

162. Continuous

163. Qualify and Segment

164. Multi-media

166. Personalized

167. Continuous

168. Qualify and Segment

169. Multi-media

170. Engaging

172. Personalized

173. Continuous

174. Qualify and Segment

175. Multi-media

176. Engaging

177. Have Purpose

179. Personalized

180. Continuous

181. Qualify and Segment

182. Multi-media

183. Engaging

184. Have Purpose

185. Be Informative

187. Snail Mail

188. Lumpy Mail

189. Text Messaging

190. Voice Broadcasts

191. Newsletters

193. Postcards

194. Blog Posts

195. Flashdrives

196. Email From Subject Line Always Call to Action

197. Good housekeeping did a survey to find out what's the first thing people do when they get home from work. They found that the first thing they do is open their mail! And guess what? They open it over their trash can! You, and Me, and Everyone Else, Opens Their Mail the Same Way... They put their mail into piles... at least in their mind.

198. Snail Mail No return address Blue Ink Crooked 1 st Class 60% compared to 87%+

199. Lumpy Mail When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it 3 Dimensional. It can be a box, or a mini garbage can, or a bank bag, a message in a bottle, a treasure chest, or one any one of thousands of items. First and foremost, do you really care why it does? Every great direct mail guru will tell you it really doesn't matter why anything you test works, what matters is testing one scenario verses another and using the one that perform better...

200. Voice Broadcast Message Directly to Voice Mail

201. Text Messaging QR code Readers Polls - Qualification Games – Quizzes – Contests Sales Top of Mind

202. Text Messaging In a year will be overwhelming Look for platform with bells and whistles Polls Quizes Coupon (Mobile) Short Code Have text word you want

203. Text Messaging In a year will be overwhelming Look for platform with bells and whistles Polls Quizes Coupon (Mobile) Short Code Have text word you want

204. Newsletter Get guest writers Manufacturers you purchase from Sellers of your product Competitors from a different region Association writers

205. Social Media Make it interactive

206. Webinars Save for last

207. Postcards

209. Help prospect impress their manager

210. Call to Action

211. Videos

212. Be place to go for Industry Info

214. Youtube Videos

215. Slide Presentations

216. Sales Materials

218. Increase in speed of Sales Process

219. We are able to generate multiple sales

220. at once

222. I love it, just need to fill in the dots

223. I need to get my management team involved

224. Interesting, I would like to learn more

225. No thanks, but I will keep it in mind

226. No thanks

232. Qualify

234. Qualify

235. Know – Like - Trust