24. Generate>select>refine
● Part magic, part science
● Balance traffic with competition
● Don’t overstretch
● Rank in top 20 (w/ relevant KW)
● Combine long tail and stronger KW
40. DIY (Free)
+ Lots of info out there
+ Learn while you’re doing
+ Great for starting out
- Large time requirement
41. DIY (Free)
+ Lots of info out there
+ Learn while you’re doing
+ Great for starting out
- Large time requirement
Consultant (EUR500-1,500)
+ No hassle
- How do you check?
- Need to rehire
42. Consultant (EUR500-1,500)
+ No hassle
- How do you check?
- Need to rehire
In-house (EUR2-3k pcm DoE)
+ Specific to your needs
- How to hire/train?
DIY (Free)
+ Lots of info out there
+ Learn while you’re doing
+ Great for starting out
- Large time requirement
43. How can I improve my
icon, description, screens
and preview?
8