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www.willowgroup.co | 1
www.transtechlab.org | 3
AN ECO-SYSTEM DEDICATED TO THE FUTURE OF HUMAN POSSIBILITY
3
www.transtechlab.org | 4
Program Overview
1.Outside Essentials
2.Inside Toolkit
3.Leadership & Team Building
4.Founder Stories
5.Investor Office Hours
https://docs.google.com/document/d/1qPwmKjNdZ3S88GfmGYi7eRAekWaqj27YtqlhW2lflGw/edit?usp=sharing
Over 1,000 Entrepreneurs and Innovators in 69 countries and 450 cities
www.transtechlab.org | 7
What Kinds of Companies Are You Building?
www.transtechlab.org | 8
Year Founded, # of Employees
www.willowgroup.co | 9
www.transtechlab.org | 10
Technology is that force
MENTAL HEALTH | EMOTIONAL WELLBEING | HUMAN PSYCHOLOGICAL THRIVING
Scalable Accessible Affordable
Which takes something scarce ABUNDANT
www.transtechlab.org | 11
1
TRANSFORMATIVE TECHNOLOGIES
support mental health, emotional wellbeing
and human thriving.
www.transtechlab.org | 12
HUMAN WELLBEING SPECTRUM
Mental Health
Emotional Health
--
Manage Anxiety
Reduce Depression
Reduce Stress
HUMAN SUPPORT
FUTURE BASIC SKILLS
Emotional Intelligence
Social Emotional Skills
--
Reduce Loneliness
Reduce Isolation
Increase Happiness
Increase Empathy
Increase Connection
Support Behavior Change
THE HUMAN CONDITION
FUTURE OF WORK
EXPONENTIAL WELLBEING
FUTURE OF LIFE
Enhanced Mental Capacity
Enhanced Emotional Capacity
--
Exponential Human Development
Transformative Leadership
Gifts Unlocked Completely
Accelerated Learning
Wisdom & Joy
PNSE
www.transtechlab.org | 13
www.transtechlab.org | 14
WELLNESS
WELLBEING
SELF-AWARENESS
MEANING-MAKING
BEHAVIOR CHANGE
“A new use case, a design intention, a
pivot of current and emerging tech
towards our inner growth and
development as humans.”
$1.6BN
FUNDING
(Source: Crunchbase,
Crowdfunding)
www.transtechlab.org | 16
KEY DRIVERS (Why Now?)
01.
RISING
ECONOMIC &
SOCIAL COSTS
02.
CONSUMER
BEHAVIOR &
SOCIAL TRENDS
03.
TECHNICAL
PROGRESS &
MEDICAL
INNOVATION
NEED DEMAND MEANS
www.transtechlab.org | 17
www.transtechlab.org | 18
NEED
Self-Esteem
confidence. respect of others.
the need to be a unique individual
Love and Belonging
friendship. family. intimacy. sense of connection
Safety And Security
health. property. family and social stability
Physiological Needs
breathing. food. water. shelter. clothing. sleep
Self- Actualization
morality. creativity. spontaneity.
acceptance. experience purpose.
meaning and inner potential
Self-
Transcendence
MASLOW’S HIERARCHY OF NEEDS
SUICIDEDEPRESSIONSTRESSLONELINESS ANXIETY LOW
SOFT SKILLS
LOW
ENGAGEMENT
HUMAN SUPPORT & FUTURE BASIC SKILLS
Global Stress
Huge 3-year rise in depression, stress, and anxiety (2)
6 in 10 workers in major global economies experiencing increased workplace stress.
With China (86%) having the highest rise. (3)
(1) 2015 Stress in America
(2) Workplace Options Study, 100K employees
(3) The Regus Group Stress Study
(4) Center for Collegiate Mental Health,
(5) 2015 Stress in America, APA
(6) 2014 Stress in America, APA
HUMAN SUPPORT & FUTURE BASIC SKILLS
$350BN
COST OF STRESS IN US
ANNUAL ESTIMATED IMPACT
2030
DEPRESSION LEADING DISEASE BURDEN
World Health Organization
HUMAN SUPPORT & FUTURE BASIC SKILLS
DO-ING BE-ING
Thinking
Feeling
Creating
Learning
Connecting
Collaborating
Trust-Building
Problem Solving
Be-ing Human
FUTURE OF WORK, SOCIETY & THE HUMAN MIND
THE HUMAN CONDITION & THE FUTURE OF WORK
800MN Jobs by 2030
46% of All Tasks of All Jobs
AUTOMATION STATS ARE ALL OVER THE PLACE
McKinsey 2017 Report
https://qz.com/1090176/how-to-think-about-job-automation-studies/
THE HUMAN CONDITION & THE FUTURE OF WORK
www.willowgroup.co | 25
LEARNING SOCIAL EMOTIONAL SKILLS = LUCK
THE HUMAN CONDITION & THE FUTURE OF WORK
www.willowgroup.co |
• What I think…
• What I say…
• What my body says…
• What my behavior says…
THE PURPOSE PROBLEM
EXPONENTIAL WELLBEING & FUTURE OF LIFE
www.transtechlab.org | 27
HAPPINESS: THEORY #1
AGENCY
PURPOSE
AUTONOMY
MASTERY
www.transtechlab.org | 28
HAPPINESS: THEORY #2
POSSIBILITY
• Happiness = When you are growing, the expression of possibility
• Anger = The frustration of possibility, growth has been stifled, a cry for
intimacy, closeness, respect and truth
• Sadness = The loss of possibility
• People feeling lost, alone, afraid and powerless, all are the same issues – potential
that has been thwarted, denied
• We all seek safety and when we have it, we explore and realize, but when we do
not have it we see the world as hostile and cruel
• In a rapidly changing world, the only security is in growth and a sense of
purpose.
Umair Haque, Economist
www.willowgroup.co |
“It is our imaginations
that has given us
dominance – not
intelligence as there
are plenty of
intelligent animals,
and not tool making,
as again many
animals both make
and use tools. Its our
ability to imagine and
to tell stories around
those imaginations.”
EXPONENTIAL WELLBEING & FUTURE OF LIFE
www.transtechlab.org | 30
THE NEXT
HUMAN AGENDA?
LONGEVITY | HAPPINESS | AUGMENTATION
EXPONENTIAL WELLBEING & FUTURE OF LIFE
Humanity Needs A New…
• Narrative
• Level of Self-Awareness
• Level of Mental & Emotional Health
• Systemic Social & Emotional Skill
Training
www.transtechlab.org | 33
DEMAND
www.transtechlab.org | 34
Self-Esteem
confidence. respect of others.
the need to be a unique individual
Love and Belonging
friendship. family. intimacy. sense of connection
Safety And Security
health. property. family and social stability
Physiological Needs
breathing. food. water. shelter. clothing. sleep
Self- Actualization
morality. creativity. spontaneity.
acceptance. experience purpose.
meaning and inner potential
Self-
Transcendence
$3TN
TECHNOLOGY TO REACH
THE UPPER LEVELS OF MASLOW’S
HIERARCHY OF NEEDS
Traditional
Tech
Transformative
Tech
COST OF US STRESS
($350BN)
COST OF LOW
EMPLOYEE
ENGAGEMENT
($550BN WW)
MEDITATION
$1BN US
PREVENTATIVE HEALTH
$534BN WW
WELLNESS
REAL ESTATE
$118.6BN WW
DEPRESSION, STRESS,
& ANXIETY DRUGS
$22BN WW
WORKPLACE
WELLNESS
$43.3BN US
NEUROTECH
$8.4BN WW
SLEEP TREATMENT
$50BN WW
WELLNESS
TOURISM
$563.2BN WW
MENTAL HEALTH
TREATMENT
$89BN US
CORPORATE
TRAINING
$360BN WW
WEARABLES
80MN Units WW
(18.4% CAGR)
FITNESS
& MIND/BODY
$542BN WW
HEALTHY EATING &
WEIGHT LOSS
$647BN WW
ADDICTION
TREATMENT
$35BN US
PERSONAL
DEVELOPMENT
$10BN US
EMOTION DETECTION
RECOGNITION
$6.72BN
ALTERNATIVE
MEDICINE
$199BN WW
YOGA
$27BN US
THE TRANSFORMATIVE TECH MARKET:
A HIDDEN MULTI TRILLION DOLLAR CATEGORY
•https://www.globalwellnessinstitute.org/wellness-now-a-372-trillion-global-industry/
•http://www.neurotechreports.com/pages/execsum.html
• https://www.businesswire.com/news/home/20170505005558/en/79.85-Billion-Sleep-Aids-Market-Product-Sleep
•https://www.forbes.com/sites/daviddisalvo/2015/08/06/how-the-sleep-industry-is-making-billions-from-your-lack-of-
shuteye/#5696984c2542
•https://www.ibisworld.com/search/default.aspx?st=sleep
•https://www.alliedmarketresearch.com/sleep-aids-market
•https://www.inc.com/ariana-ayu/the-enormous-cost-of-unhappy-employees.html
•https://www.marketsandmarkets.com/Market-Reports/emotion-detection-recognition-market-
23376176.html?gclid=CjwKCAjwypjVBRANEiwAJAxlIgGMII4eTmKzxriDf_jqsl2EWT9W0PK0XdrhFIBRY2OiksgHFu68qBoCin
0QAvD_BwE
•https://www.idc.com/getdoc.jsp?containerId=prUS43408517
•https://www.prnewswire.com/news-releases/corporate-training-market-to-grow-nearly-11-cagr-to-2020-
601841585.html
•https://blog.marketresearch.com/whats-next-for-the-9-9-billion-personal-development-industry
THE RISING GENERATION
Wants health, happiness, and wellbeing
See mental and physical health as equally important
Millennials spend ¼ of disposable income on wellbeing
Millennials and Gen X own 69% of fitness wearables
60% of US college students feel seeking help for mental
health is a sign of strength
72% would rather spend money on experiences rather
than things/material goods
US & EUROPE SNAPSHOT
Gallup Trends - Wellbeing Index
• 0- 100 / 5 areas / Purpose, Social, Financial, Emotional, Community, Physical
• 2018 - Decline in emotional wellbeing, social wellbeing, purpose wellbeing
• https://wellbeingindex.sharecare.com/
Edelman Global Trust
• Also declining, this is driving high levels of stress
• How do you find community when the institutions who once did do not
• https://www.edelman.com/trust-barometer
Fletcher-Knight Trends
• Wellness as Self-Identity (Expresses who I am, values, how I structure the world)
• New Types of Wellness (Personalized, living space, biome)
• Mindful Managing (How I live, how I treat my body, Slow & Simple)
• Seamless Living (Wellness Integrated into my life)
• https://fletcherknight.com/2017/09/26/health-and-wellness-consumer-trends/
Trend Watching - http://trendwatching.com/trends/5-trends-for-2017/
Betterment - The universal quest for self-improvement
• Status Skills - Skills are status symbols
• Wellthy - Peak physical and mental health as a status symbol
• Benchmarked Life - With new tools, consumers can now manage every aspect of their lives
• Mychiatry - Consumers increasingly pursue mental wellbeing with DIY solutions
• Currencies of change - Why good behavior should no longer (just) be its own reward
• M2P - The mentor-to-protégé economy
• Virtual Actualization - Virtual realities, real improvements
• Ambient Wellness - Health, embedded
• Embedded Generosity - Consumers embrace brands that make giving painless and convenient
• Wellthy - Peak physical and mental health as a status symbol
• Brand Me - Consumers' personal online profiles matter more than ever
Joyning - The core instinct to connect with others
• Mass Mingling - How technology is driving people to connect in the ‘real world’
• Crowd-Express - How brands can harness the wisdom of the connected crowd
• M2P - The mentor-to-protégé economy
• Instant Encounters - Consumers are ready for ultra-liquid, instant connections to strangers
Ubitech - The ever-greater pervasiveness of technology
• Unplugged - Sometimes, consumers just want to escape the noise
• Digital Breadcrumbing - Digital timelines meet physical spaces
• Time Saviors - Consumers will always have time for products, services and experiences that simplify their lives
• Transperiences - Brands that offer truly immersive and engaging experiences across multiple media platforms will thrive
www.transtechlab.org | 40
MEANS
The World Via Tim Chang, Partner @ Mayfield, Long Term TransTech Supporter, early-QS
Voice as a
Platform:
Ears and Speech
Everywhere
Computer Vision:
Eyes
Everywhere!
First the
Cloud…
Next Comes the
Fog
Machine Learning BlockChain,
Beyond Bitcoin
Hacking human
perception:
AR/VR as the next
interface
Genomics:
the Era of
Read/Write Biology
Conversational
Interfaces (Smart
Agents)
as the post-app
App?
Here Come the
Robots!
(and There Go
the Jobs??)
AI-Augmented
Humans
Health and
Wellness:
Can Tech Save Us
From Ourselves?
www.transtechlab.org | 43
4
Reduce
Stress, anxiety,
depression, sleeplessness,
and fear
Amplify
Self-awareness,
resilience, happiness,
wellbeing, and social-
emotional skills
Enhance
Mental and emotional
cognition, capacities,
and performance
Embody
Purpose, surpass self-
actualization, increase joy
or elevate consciousness
Experience
Transformation
and deep connection
TRANSFORMATIVE TECHNOLOGIES
HELP HUMANS
www.transtechlab.org | 44
AI
Pattern/Behavior
Recognition
Emotion Recognition
Voice Recognition
Mobile
Mobile Tracking
Sensors
Virtualization of
Hardware
Networks
Social Media
Uber-connection
=
Massive Data Sets
MEDICAL &
NEUROSCIENCE
ADVANCES
DIGITAL MEDICINE
HRV (Heart Rate
Variability)
GSV (Galvanic Skin
Response)
EEG (Brain Wave
Measurement)
POWERED BY EXPONENTIAL TECHNOLOGIES
www.transtechlab.org | 45
• Sensor Tech (Wearables, Hearables, Remote /
Environmental)
• Data Tech (AI, Big Data, Real Time Analytics)
• NeuroTech (EEG, fMRI)
• Neurostim Tech (tXCS, tRNS, DBS, CNS, TUS,
FUS, TMS)
• Biofeedback Tech (EDA, Heart, Temp, Breath)
• Bio Tech (Genetics, Biome)
11 MAJOR AREAS
OF TRANSFORMATIVE
TECHNOLOGY
• Biostim Tech (Vagus Nerve, Peripheral Nerves)
• Perception Tech (VR, AR)
• Sleep Tech (Monitoring, Improvement)
• Healthy Spaces Tech (Design, Air, Water,
Lighting, Materials)
• App Tech (Gaming, Gamification, Apps, Social,
Behaviour)
Sensors
Neuro-
feedback
Neuro-
stimulation
Sleep
Apps
Biotech
Data
Bio-
Feedback
Bio-
Stimulation
Perception
Healthy
Spaces
Technology isn’t BAD, it’s just
not GOOD enough…yet.
“People with ‘founder mentality’ can’t rest once a problem
or opportunity is identified. They take on personal
responsibility without complaint, learn and recruit skills as
needed, and deliver results despite politics. There is
unlimited global demand for founder mentality.”
- Naval Ravikant -
www.transtechlab.org | 48
FRAME
www.transtechlab.org | 49
ASSESS
AMPLIFY
ENHANCE
CONNECT
TRANSFORMATIVE TECHNOLOGIES
FRAMEWORK
Image
ASSESS • Know ourselves better
• i.e. Know yourself better than Facebook or your mobile phone
does
Image
“What if I could play with a computer --
together with a computer at my side,
combining our strengths,
human intuition + machine's calculation,
human strategy + machine tactics,
human experience + machine's memory.
Could it be the most perfect game ever
played?”
Gary Kasperov, Grandmaster Chess
Champion
AMPLIFY • Amplify humans practicing uniquely human skills
• i.e. Centaur Therapists, Centaur Mentors, Centaur Teaching,
Future of Knowledge Transfer
Image
On Heart-Rate Variability Training to decrease
stress, overreactions, stress related errors…
“As a leader, I’ve been through many different
psychology-based stress relief programs, but
I’ve found this one to be far more effective.
I use it in my job every day because the
physiology basis of the techniques took it out
of the realm of ideas and made it tangible.”
Santa Clara Police Department & Heart Mathc
ENHANCE • Make us more aware of ourselves to train skills
• i.e. Self-Awareness, Emotional Self-Regulation, Meaning-Making
Image
CONNECT • Connect us more deeply
• i.e. Enhance the Social Fabric, Better Teams
Touch Rings…
Heart rate of loved one
is sent through the
Internet to your ring,
so you can feel their
heart beat anywhere in
the world.
Huggies Pregnancy Belt
www.transtechlab.org | 55
THE IMPORTANCE OF MEANING MAKING
(i.e. The Stor y You Tell Yourself)
Better Grades, Graduation Rates, Intention to Continue
www.willowgroup.co | 56
WoeBot
JoyBot
X2AI
Ava Bot
DEPRESSION / CHALLENGES
INSPIRATION / BEST LIFE
Intelligent Assistance
“Alexa, help me relax”
GateBox
Halogram Girlfriend
SIRI
GOOGLE
AMAZON
Why not use AI to challenge meaning-making?
www.willowgroup.co | 57
Emotion Recognition
Sentient Home =
IOT Data + Mobile Data
+ Behavior Data
For Elder Care
Life Data + Bio Data
For Stress Management
Life Data + Vocal Data + Mobile
Tracking Data
For Depression support
Pattern Recognition
www.willowgroup.co | 58
Mood Management/ Positive Psychology
AffirmationCessation Life Tasks Game
Smart Pills TDCs Sound
Mood Management/ Positive Psychology Behavior Change
Focus Emotion Tracking/ HRV Training
www.willowgroup.co | 59
Mood Management/ Positive Psychology
Wearables + Programs All-In-One Trackers
Neural Stimulation Consumer EEG
Mood-altering VR
Subscribe to Happy, Sad,
Focused etc.
www.willowgroup.co | 60
Mood Management/ Positive Psychology
Sleep Healthy / Calming Spaces
Stress Management Haptics
Meditation
Corporate Platforms
Circadian
Lighting
Emotion-Based
Scents Dispersal
Engineered
Soundscapes
Sentient Home
Smart IOT + Calm Programs
www.willowgroup.co | 61
VR/AR Applications
www.willowgroup.co | 62
EQ Radio
• Measuring your heartbeat and breath, CSAIL
device can tell if you’re excited, happy, angry,
or sad.
• EQ-Radio is a new technology that can infer a
person’s emotions using wireless signals.
• It transmits an RF signal and analyzes its
reflections off a person’s body to recognize his
emotional state (happy, sad, etc.).
• The key enabler underlying EQ-Radio is a new
algorithm for extracting the individual
heartbeats from the wireless signal at an
accuracy comparable to on-body ECG
monitors.
Ming Zher Poh
Heartbeat Segmentation IBI Features Feature Selection
ClassificationResp. Features
RF Reflection
Joy
Pleasure
Sadness
Anger
Respiration Signal
www.transtechlab.org | 63
HCI, Neural Upgrades, Brain-to-Brain Communication,
& Cloud-Based Signal Processing for All
Cloud-based EEG and
signal processing platform
www.transtechlab.org | 64
WHAT’S NEXT?
www.transtechlab.org | 65
OUTLOOK FOR 2018
1. Emotion Layer is Added
Acceleration of psychological and emotional
recognition (soon to be married to chatbots
and voice assistants)
2. Programmatic Layer Grows (taking data
from more sensors)
Consolidation of sensors into single everyday
devices with programmatic overlays (i.e.
subscribe to wellbeing, calm, happiness, focus
etc.)
3. More Hardware Disappears into
Background
Continued virtualization on hardware and
migration of sensors into the background (ex:
IOT and automotive cases), makes products
more accessible
4. Interfaces Becoming Simpler and
More Intuitive
Hands free and gesture navigation expanding
the use of AR, VR and Voice allowing for more
integrated-into-life TransTech products
5. Privacy and Ethics Concerns Taken On
Recognition of a need for ethics and privacy
driving an interest in applying blockchain to
non-medical psychological data
66
The Millennial Mindset: Experience, Storytelling, & the Post-Consumption
Economy
BIGGER QUESTION: If Ownership = Burden, how do we free ourselves
from the Self-Imposed Prison of Possession???
The Future of Media: Welcome to the Attention Economy
BIGGER QUESTION: How to Unbuild the Matrix??
The Future of Shopping: “MeCommerce”
BIGGER QUESTION: Should We Produce and Sell More Goods??? Or Instead
Maybe More Sharing, Re-use, Experiences and Stories?
The Future of Work & Marketplaces: “Come for the Tools, Stay for the
Network”
BIGGER QUESTION: How to Empower Everyone to be a Self-Actualized
MicroEntrepreneur…Ideally in the Spirit of PLAY and SERVICE???
The Future of Play: Selfies, Self-Expression, Self-Awareness, & Self-
Immersion
BIGGER QUESTION: Do We All Achieve Abundance Mindset if We
Can Each Be God of Our Own Digital Universe???
www.transtechlab.org | 67
WE CAN SOLVE THE
SOCIAL PROBLEM:
ENGAGEMENT
CONNECTION
FULFILLMENT
CONTRIBUTION
FULL HUMAN POSSIBILITY
NO MORE NOBLER USE OF
TECHNOLOGY THAN TO
BRING PEACE TO THE MINDS
OF HUMANKIND.

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Nichol Bradford - Kickoff Session TTA 09152018

  • 2.
  • 3. www.transtechlab.org | 3 AN ECO-SYSTEM DEDICATED TO THE FUTURE OF HUMAN POSSIBILITY 3
  • 4. www.transtechlab.org | 4 Program Overview 1.Outside Essentials 2.Inside Toolkit 3.Leadership & Team Building 4.Founder Stories 5.Investor Office Hours https://docs.google.com/document/d/1qPwmKjNdZ3S88GfmGYi7eRAekWaqj27YtqlhW2lflGw/edit?usp=sharing
  • 5. Over 1,000 Entrepreneurs and Innovators in 69 countries and 450 cities
  • 6.
  • 7. www.transtechlab.org | 7 What Kinds of Companies Are You Building?
  • 8. www.transtechlab.org | 8 Year Founded, # of Employees
  • 10. www.transtechlab.org | 10 Technology is that force MENTAL HEALTH | EMOTIONAL WELLBEING | HUMAN PSYCHOLOGICAL THRIVING Scalable Accessible Affordable Which takes something scarce ABUNDANT
  • 11. www.transtechlab.org | 11 1 TRANSFORMATIVE TECHNOLOGIES support mental health, emotional wellbeing and human thriving.
  • 12. www.transtechlab.org | 12 HUMAN WELLBEING SPECTRUM Mental Health Emotional Health -- Manage Anxiety Reduce Depression Reduce Stress HUMAN SUPPORT FUTURE BASIC SKILLS Emotional Intelligence Social Emotional Skills -- Reduce Loneliness Reduce Isolation Increase Happiness Increase Empathy Increase Connection Support Behavior Change THE HUMAN CONDITION FUTURE OF WORK EXPONENTIAL WELLBEING FUTURE OF LIFE Enhanced Mental Capacity Enhanced Emotional Capacity -- Exponential Human Development Transformative Leadership Gifts Unlocked Completely Accelerated Learning Wisdom & Joy PNSE
  • 14. www.transtechlab.org | 14 WELLNESS WELLBEING SELF-AWARENESS MEANING-MAKING BEHAVIOR CHANGE “A new use case, a design intention, a pivot of current and emerging tech towards our inner growth and development as humans.”
  • 16. www.transtechlab.org | 16 KEY DRIVERS (Why Now?) 01. RISING ECONOMIC & SOCIAL COSTS 02. CONSUMER BEHAVIOR & SOCIAL TRENDS 03. TECHNICAL PROGRESS & MEDICAL INNOVATION NEED DEMAND MEANS
  • 19. Self-Esteem confidence. respect of others. the need to be a unique individual Love and Belonging friendship. family. intimacy. sense of connection Safety And Security health. property. family and social stability Physiological Needs breathing. food. water. shelter. clothing. sleep Self- Actualization morality. creativity. spontaneity. acceptance. experience purpose. meaning and inner potential Self- Transcendence MASLOW’S HIERARCHY OF NEEDS
  • 20. SUICIDEDEPRESSIONSTRESSLONELINESS ANXIETY LOW SOFT SKILLS LOW ENGAGEMENT HUMAN SUPPORT & FUTURE BASIC SKILLS
  • 21. Global Stress Huge 3-year rise in depression, stress, and anxiety (2) 6 in 10 workers in major global economies experiencing increased workplace stress. With China (86%) having the highest rise. (3) (1) 2015 Stress in America (2) Workplace Options Study, 100K employees (3) The Regus Group Stress Study (4) Center for Collegiate Mental Health, (5) 2015 Stress in America, APA (6) 2014 Stress in America, APA HUMAN SUPPORT & FUTURE BASIC SKILLS
  • 22. $350BN COST OF STRESS IN US ANNUAL ESTIMATED IMPACT 2030 DEPRESSION LEADING DISEASE BURDEN World Health Organization HUMAN SUPPORT & FUTURE BASIC SKILLS
  • 23. DO-ING BE-ING Thinking Feeling Creating Learning Connecting Collaborating Trust-Building Problem Solving Be-ing Human FUTURE OF WORK, SOCIETY & THE HUMAN MIND THE HUMAN CONDITION & THE FUTURE OF WORK
  • 24. 800MN Jobs by 2030 46% of All Tasks of All Jobs AUTOMATION STATS ARE ALL OVER THE PLACE McKinsey 2017 Report https://qz.com/1090176/how-to-think-about-job-automation-studies/ THE HUMAN CONDITION & THE FUTURE OF WORK
  • 25. www.willowgroup.co | 25 LEARNING SOCIAL EMOTIONAL SKILLS = LUCK THE HUMAN CONDITION & THE FUTURE OF WORK
  • 26. www.willowgroup.co | • What I think… • What I say… • What my body says… • What my behavior says… THE PURPOSE PROBLEM EXPONENTIAL WELLBEING & FUTURE OF LIFE
  • 27. www.transtechlab.org | 27 HAPPINESS: THEORY #1 AGENCY PURPOSE AUTONOMY MASTERY
  • 28. www.transtechlab.org | 28 HAPPINESS: THEORY #2 POSSIBILITY • Happiness = When you are growing, the expression of possibility • Anger = The frustration of possibility, growth has been stifled, a cry for intimacy, closeness, respect and truth • Sadness = The loss of possibility • People feeling lost, alone, afraid and powerless, all are the same issues – potential that has been thwarted, denied • We all seek safety and when we have it, we explore and realize, but when we do not have it we see the world as hostile and cruel • In a rapidly changing world, the only security is in growth and a sense of purpose. Umair Haque, Economist
  • 29. www.willowgroup.co | “It is our imaginations that has given us dominance – not intelligence as there are plenty of intelligent animals, and not tool making, as again many animals both make and use tools. Its our ability to imagine and to tell stories around those imaginations.” EXPONENTIAL WELLBEING & FUTURE OF LIFE
  • 30. www.transtechlab.org | 30 THE NEXT HUMAN AGENDA? LONGEVITY | HAPPINESS | AUGMENTATION EXPONENTIAL WELLBEING & FUTURE OF LIFE
  • 31. Humanity Needs A New… • Narrative • Level of Self-Awareness • Level of Mental & Emotional Health • Systemic Social & Emotional Skill Training
  • 32.
  • 35. Self-Esteem confidence. respect of others. the need to be a unique individual Love and Belonging friendship. family. intimacy. sense of connection Safety And Security health. property. family and social stability Physiological Needs breathing. food. water. shelter. clothing. sleep Self- Actualization morality. creativity. spontaneity. acceptance. experience purpose. meaning and inner potential Self- Transcendence $3TN TECHNOLOGY TO REACH THE UPPER LEVELS OF MASLOW’S HIERARCHY OF NEEDS Traditional Tech Transformative Tech
  • 36. COST OF US STRESS ($350BN) COST OF LOW EMPLOYEE ENGAGEMENT ($550BN WW) MEDITATION $1BN US PREVENTATIVE HEALTH $534BN WW WELLNESS REAL ESTATE $118.6BN WW DEPRESSION, STRESS, & ANXIETY DRUGS $22BN WW WORKPLACE WELLNESS $43.3BN US NEUROTECH $8.4BN WW SLEEP TREATMENT $50BN WW WELLNESS TOURISM $563.2BN WW MENTAL HEALTH TREATMENT $89BN US CORPORATE TRAINING $360BN WW WEARABLES 80MN Units WW (18.4% CAGR) FITNESS & MIND/BODY $542BN WW HEALTHY EATING & WEIGHT LOSS $647BN WW ADDICTION TREATMENT $35BN US PERSONAL DEVELOPMENT $10BN US EMOTION DETECTION RECOGNITION $6.72BN ALTERNATIVE MEDICINE $199BN WW YOGA $27BN US THE TRANSFORMATIVE TECH MARKET: A HIDDEN MULTI TRILLION DOLLAR CATEGORY •https://www.globalwellnessinstitute.org/wellness-now-a-372-trillion-global-industry/ •http://www.neurotechreports.com/pages/execsum.html • https://www.businesswire.com/news/home/20170505005558/en/79.85-Billion-Sleep-Aids-Market-Product-Sleep •https://www.forbes.com/sites/daviddisalvo/2015/08/06/how-the-sleep-industry-is-making-billions-from-your-lack-of- shuteye/#5696984c2542 •https://www.ibisworld.com/search/default.aspx?st=sleep •https://www.alliedmarketresearch.com/sleep-aids-market •https://www.inc.com/ariana-ayu/the-enormous-cost-of-unhappy-employees.html •https://www.marketsandmarkets.com/Market-Reports/emotion-detection-recognition-market- 23376176.html?gclid=CjwKCAjwypjVBRANEiwAJAxlIgGMII4eTmKzxriDf_jqsl2EWT9W0PK0XdrhFIBRY2OiksgHFu68qBoCin 0QAvD_BwE •https://www.idc.com/getdoc.jsp?containerId=prUS43408517 •https://www.prnewswire.com/news-releases/corporate-training-market-to-grow-nearly-11-cagr-to-2020- 601841585.html •https://blog.marketresearch.com/whats-next-for-the-9-9-billion-personal-development-industry
  • 37. THE RISING GENERATION Wants health, happiness, and wellbeing See mental and physical health as equally important Millennials spend ¼ of disposable income on wellbeing Millennials and Gen X own 69% of fitness wearables 60% of US college students feel seeking help for mental health is a sign of strength 72% would rather spend money on experiences rather than things/material goods US & EUROPE SNAPSHOT
  • 38. Gallup Trends - Wellbeing Index • 0- 100 / 5 areas / Purpose, Social, Financial, Emotional, Community, Physical • 2018 - Decline in emotional wellbeing, social wellbeing, purpose wellbeing • https://wellbeingindex.sharecare.com/ Edelman Global Trust • Also declining, this is driving high levels of stress • How do you find community when the institutions who once did do not • https://www.edelman.com/trust-barometer Fletcher-Knight Trends • Wellness as Self-Identity (Expresses who I am, values, how I structure the world) • New Types of Wellness (Personalized, living space, biome) • Mindful Managing (How I live, how I treat my body, Slow & Simple) • Seamless Living (Wellness Integrated into my life) • https://fletcherknight.com/2017/09/26/health-and-wellness-consumer-trends/
  • 39. Trend Watching - http://trendwatching.com/trends/5-trends-for-2017/ Betterment - The universal quest for self-improvement • Status Skills - Skills are status symbols • Wellthy - Peak physical and mental health as a status symbol • Benchmarked Life - With new tools, consumers can now manage every aspect of their lives • Mychiatry - Consumers increasingly pursue mental wellbeing with DIY solutions • Currencies of change - Why good behavior should no longer (just) be its own reward • M2P - The mentor-to-protégé economy • Virtual Actualization - Virtual realities, real improvements • Ambient Wellness - Health, embedded • Embedded Generosity - Consumers embrace brands that make giving painless and convenient • Wellthy - Peak physical and mental health as a status symbol • Brand Me - Consumers' personal online profiles matter more than ever Joyning - The core instinct to connect with others • Mass Mingling - How technology is driving people to connect in the ‘real world’ • Crowd-Express - How brands can harness the wisdom of the connected crowd • M2P - The mentor-to-protégé economy • Instant Encounters - Consumers are ready for ultra-liquid, instant connections to strangers Ubitech - The ever-greater pervasiveness of technology • Unplugged - Sometimes, consumers just want to escape the noise • Digital Breadcrumbing - Digital timelines meet physical spaces • Time Saviors - Consumers will always have time for products, services and experiences that simplify their lives • Transperiences - Brands that offer truly immersive and engaging experiences across multiple media platforms will thrive
  • 41.
  • 42. The World Via Tim Chang, Partner @ Mayfield, Long Term TransTech Supporter, early-QS Voice as a Platform: Ears and Speech Everywhere Computer Vision: Eyes Everywhere! First the Cloud… Next Comes the Fog Machine Learning BlockChain, Beyond Bitcoin Hacking human perception: AR/VR as the next interface Genomics: the Era of Read/Write Biology Conversational Interfaces (Smart Agents) as the post-app App? Here Come the Robots! (and There Go the Jobs??) AI-Augmented Humans Health and Wellness: Can Tech Save Us From Ourselves?
  • 43. www.transtechlab.org | 43 4 Reduce Stress, anxiety, depression, sleeplessness, and fear Amplify Self-awareness, resilience, happiness, wellbeing, and social- emotional skills Enhance Mental and emotional cognition, capacities, and performance Embody Purpose, surpass self- actualization, increase joy or elevate consciousness Experience Transformation and deep connection TRANSFORMATIVE TECHNOLOGIES HELP HUMANS
  • 44. www.transtechlab.org | 44 AI Pattern/Behavior Recognition Emotion Recognition Voice Recognition Mobile Mobile Tracking Sensors Virtualization of Hardware Networks Social Media Uber-connection = Massive Data Sets MEDICAL & NEUROSCIENCE ADVANCES DIGITAL MEDICINE HRV (Heart Rate Variability) GSV (Galvanic Skin Response) EEG (Brain Wave Measurement) POWERED BY EXPONENTIAL TECHNOLOGIES
  • 45. www.transtechlab.org | 45 • Sensor Tech (Wearables, Hearables, Remote / Environmental) • Data Tech (AI, Big Data, Real Time Analytics) • NeuroTech (EEG, fMRI) • Neurostim Tech (tXCS, tRNS, DBS, CNS, TUS, FUS, TMS) • Biofeedback Tech (EDA, Heart, Temp, Breath) • Bio Tech (Genetics, Biome) 11 MAJOR AREAS OF TRANSFORMATIVE TECHNOLOGY • Biostim Tech (Vagus Nerve, Peripheral Nerves) • Perception Tech (VR, AR) • Sleep Tech (Monitoring, Improvement) • Healthy Spaces Tech (Design, Air, Water, Lighting, Materials) • App Tech (Gaming, Gamification, Apps, Social, Behaviour) Sensors Neuro- feedback Neuro- stimulation Sleep Apps Biotech Data Bio- Feedback Bio- Stimulation Perception Healthy Spaces
  • 46. Technology isn’t BAD, it’s just not GOOD enough…yet.
  • 47. “People with ‘founder mentality’ can’t rest once a problem or opportunity is identified. They take on personal responsibility without complaint, learn and recruit skills as needed, and deliver results despite politics. There is unlimited global demand for founder mentality.” - Naval Ravikant -
  • 50. Image ASSESS • Know ourselves better • i.e. Know yourself better than Facebook or your mobile phone does
  • 51. Image “What if I could play with a computer -- together with a computer at my side, combining our strengths, human intuition + machine's calculation, human strategy + machine tactics, human experience + machine's memory. Could it be the most perfect game ever played?” Gary Kasperov, Grandmaster Chess Champion AMPLIFY • Amplify humans practicing uniquely human skills • i.e. Centaur Therapists, Centaur Mentors, Centaur Teaching, Future of Knowledge Transfer
  • 52. Image On Heart-Rate Variability Training to decrease stress, overreactions, stress related errors… “As a leader, I’ve been through many different psychology-based stress relief programs, but I’ve found this one to be far more effective. I use it in my job every day because the physiology basis of the techniques took it out of the realm of ideas and made it tangible.” Santa Clara Police Department & Heart Mathc ENHANCE • Make us more aware of ourselves to train skills • i.e. Self-Awareness, Emotional Self-Regulation, Meaning-Making
  • 53. Image CONNECT • Connect us more deeply • i.e. Enhance the Social Fabric, Better Teams Touch Rings… Heart rate of loved one is sent through the Internet to your ring, so you can feel their heart beat anywhere in the world.
  • 55. www.transtechlab.org | 55 THE IMPORTANCE OF MEANING MAKING (i.e. The Stor y You Tell Yourself) Better Grades, Graduation Rates, Intention to Continue
  • 56. www.willowgroup.co | 56 WoeBot JoyBot X2AI Ava Bot DEPRESSION / CHALLENGES INSPIRATION / BEST LIFE Intelligent Assistance “Alexa, help me relax” GateBox Halogram Girlfriend SIRI GOOGLE AMAZON Why not use AI to challenge meaning-making?
  • 57. www.willowgroup.co | 57 Emotion Recognition Sentient Home = IOT Data + Mobile Data + Behavior Data For Elder Care Life Data + Bio Data For Stress Management Life Data + Vocal Data + Mobile Tracking Data For Depression support Pattern Recognition
  • 58. www.willowgroup.co | 58 Mood Management/ Positive Psychology AffirmationCessation Life Tasks Game Smart Pills TDCs Sound Mood Management/ Positive Psychology Behavior Change Focus Emotion Tracking/ HRV Training
  • 59. www.willowgroup.co | 59 Mood Management/ Positive Psychology Wearables + Programs All-In-One Trackers Neural Stimulation Consumer EEG Mood-altering VR Subscribe to Happy, Sad, Focused etc.
  • 60. www.willowgroup.co | 60 Mood Management/ Positive Psychology Sleep Healthy / Calming Spaces Stress Management Haptics Meditation Corporate Platforms Circadian Lighting Emotion-Based Scents Dispersal Engineered Soundscapes Sentient Home Smart IOT + Calm Programs
  • 62. www.willowgroup.co | 62 EQ Radio • Measuring your heartbeat and breath, CSAIL device can tell if you’re excited, happy, angry, or sad. • EQ-Radio is a new technology that can infer a person’s emotions using wireless signals. • It transmits an RF signal and analyzes its reflections off a person’s body to recognize his emotional state (happy, sad, etc.). • The key enabler underlying EQ-Radio is a new algorithm for extracting the individual heartbeats from the wireless signal at an accuracy comparable to on-body ECG monitors. Ming Zher Poh Heartbeat Segmentation IBI Features Feature Selection ClassificationResp. Features RF Reflection Joy Pleasure Sadness Anger Respiration Signal
  • 63. www.transtechlab.org | 63 HCI, Neural Upgrades, Brain-to-Brain Communication, & Cloud-Based Signal Processing for All Cloud-based EEG and signal processing platform
  • 65. www.transtechlab.org | 65 OUTLOOK FOR 2018 1. Emotion Layer is Added Acceleration of psychological and emotional recognition (soon to be married to chatbots and voice assistants) 2. Programmatic Layer Grows (taking data from more sensors) Consolidation of sensors into single everyday devices with programmatic overlays (i.e. subscribe to wellbeing, calm, happiness, focus etc.) 3. More Hardware Disappears into Background Continued virtualization on hardware and migration of sensors into the background (ex: IOT and automotive cases), makes products more accessible 4. Interfaces Becoming Simpler and More Intuitive Hands free and gesture navigation expanding the use of AR, VR and Voice allowing for more integrated-into-life TransTech products 5. Privacy and Ethics Concerns Taken On Recognition of a need for ethics and privacy driving an interest in applying blockchain to non-medical psychological data
  • 66. 66 The Millennial Mindset: Experience, Storytelling, & the Post-Consumption Economy BIGGER QUESTION: If Ownership = Burden, how do we free ourselves from the Self-Imposed Prison of Possession??? The Future of Media: Welcome to the Attention Economy BIGGER QUESTION: How to Unbuild the Matrix?? The Future of Shopping: “MeCommerce” BIGGER QUESTION: Should We Produce and Sell More Goods??? Or Instead Maybe More Sharing, Re-use, Experiences and Stories? The Future of Work & Marketplaces: “Come for the Tools, Stay for the Network” BIGGER QUESTION: How to Empower Everyone to be a Self-Actualized MicroEntrepreneur…Ideally in the Spirit of PLAY and SERVICE??? The Future of Play: Selfies, Self-Expression, Self-Awareness, & Self- Immersion BIGGER QUESTION: Do We All Achieve Abundance Mindset if We Can Each Be God of Our Own Digital Universe???
  • 67. www.transtechlab.org | 67 WE CAN SOLVE THE SOCIAL PROBLEM: ENGAGEMENT CONNECTION FULFILLMENT CONTRIBUTION FULL HUMAN POSSIBILITY
  • 68. NO MORE NOBLER USE OF TECHNOLOGY THAN TO BRING PEACE TO THE MINDS OF HUMANKIND.