The document discusses re-engineering the workplace for new generations entering the workforce. There are three types of "digital natives" - Gen Y, Gen C, and Gen Z - who use digital media differently. It also outlines the "5 dials of transformation" companies need to focus on to attract and retain new talent. Specifically, it recommends focusing on talent DNA, predictive analytics of social media profiles, end-to-end and reverse mentoring programs, corporate universities, alumni programs, and creating a flexible and meaningful employee experience.
2. WE CURRENTLY HAVE A SKILLS CRISIS IN THE UK DIGITAL INDUSTRY
THERE ARE 3 TYPES OF DIGITAL NATIVES ENTERING THE WORKFORCE
WHO ALL BEHAVE DIFFERENTLY
WHAT CAN WE DO TO ATTRACT THEM?
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3. GEN Y: Born early 80s, Now 27-34y
Use digital more collaboratively to share thoughts and appreciate others
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4. GEN C: Born 88-93, Now 21-26y
Use digital and social media more expressively to earn respect
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5. GEN Z: Born after 95, Now up to 19y
Use digital media as a mechanism to pursue their own interests
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6. 5 DIALS OF TRANSFORMATION
Vision
Strategy
Business Model
Product
Operations
People
Customer
Experience
Culture
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7. Recruit
Retain: Employee Engagement
Alumni
Attract
Onboard
Exit
Talent DNA
Thought leadership
Demo Culture
Skype
Fit on aptitude
100 day plan
Internal digital
communities
Buddies and Peers
Working Environment and Social Environment
Flexible benefits
Skills, Learning and Corporate University
Making work meaningful – CSR in practice
Alumni as advocates
EMPLOYEE EXPERIENCE TOUCHPOINTS
@wetransmute
#DisruptionDay
8. TALENT DNA
ATTRACT
RECRUIT
ONBOARD
RETAIN
SUCCESSION
What:
Setting the behaviours that you wish to recruit against
How:
Defining desired and actual behaviour
Who:
@wetransmute
#DisruptionDay