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Best practice in social media monitoring - Hanif Rahaman
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Best practice in social media monitoring - Hanif Rahaman
1.
23/05/2013@TransversalTalk #askTVL
2.
23/05/2013@TransversalTalk #askTVL Best practice
in Social Media Monitoring Best practices visualized HANIF RAHAMAN, TRANSVERSAL PROFESSIONALSERVICES CONSULTANT
3.
23/05/2013@TransversalTalk #askTVL A timeline
of social networking
4.
23/05/2013@TransversalTalk #askTVL What happened
to the 2007 sites?
5.
23/05/2013@TransversalTalk #askTVL So what
may 2017 look like?
6.
23/05/2013@TransversalTalk #askTVL Understand the
importance of strategy Tools and tactics are just the tip of the iceberg
7.
23/05/2013@TransversalTalk #askTVL Map out
a basic plan to help guide the way
8.
23/05/2013@TransversalTalk #askTVL Assess your
social capacity What resources are you willing to invest in building relationships?
9.
23/05/2013@TransversalTalk #askTVL Build a
solid business infrastructure Support the weight of social media – not a house of cards
10.
23/05/2013@TransversalTalk #askTVL Navigate the
sea of noise Using monitoring tools and listen for opportunities to interact
11.
23/05/2013@TransversalTalk #askTVL Mortons
12.
23/05/2013@TransversalTalk #askTVL Barclaycard » Crowdsourced development
of a credit card » 50% decrease in customer complaints » 25% increase in customer retention annualized benefits (over $10 million)
13.
23/05/2013@TransversalTalk #askTVL Filter connections
for relevance
14.
23/05/2013@TransversalTalk #askTVL Don’t fly
blind – monitor and listen
15.
23/05/2013@TransversalTalk #askTVL Understand your
audience
16.
23/05/2013@TransversalTalk #askTVL Interact first
- sell second
17.
23/05/2013@TransversalTalk #askTVL Learn about
the needs of your audience Keep testing ways to move from connection to engagement
18.
23/05/2013@TransversalTalk #askTVL Build relationships to
float campaigns, not the opposite “Campaigns do not create relationships but relationships can buoy campaigns” Todd Defren
19.
23/05/2013@TransversalTalk #askTVL Bridge online
connections with face to face interactions - if relevant or possible
20.
23/05/2013@TransversalTalk #askTVL Embrace the
new empowered consumer #WOM Each customer has superhero potential to make or break a brand
21.
23/05/2013@TransversalTalk #askTVL Humanize your
brand
22.
23/05/2013@TransversalTalk #askTVL Understand the
influence of front line staff Empower them to fuel #WOM
23.
23/05/2013@TransversalTalk #askTVL Leverage staff
participation Help build initiatives
24.
23/05/2013@TransversalTalk #askTVL Be relevant Build
business value, by connecting the right audience, content, channel and time
25.
23/05/2013@TransversalTalk #askTVL Understand the
ethical scale when outsourcing social media
26.
23/05/2013@TransversalTalk #askTVL Learn to
swim in the social media pool
27.
23/05/2013@TransversalTalk #askTVL Aligning social
media strategy
28.
23/05/2013@TransversalTalk #askTVL Question What do
you think have been the best social media campaigns?
29.
23/05/2013@TransversalTalk #askTVL Will it
blend? http://www.youtube.com/watch?v=rofgMueCOqo
30.
23/05/2013@TransversalTalk #askTVL Questions ? Hanif Rahaman Email:
hanif.rahaman@transversal.com Direct: [+44 ] (0)1223 488742 Mobile: [+44 ] (0)7808 631998 Online: www.transversal.com/solutions/social-media-monitoring
31.
23/05/2013@TransversalTalk #askTVL