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Why Webstores Should Be Fully
Integrated to Your ERP
Overview
We're going explore some of the challenges and solutions
with webstore integration:
•
•
•
•

Extra labor costs
Inventory issues
Double entry of data
Fulfillment delays

2
!
Challenges: Extra Labor Costs
Without integration between webstore and ERP, employees
are updating two systems manually
•
•

•
•

Updating inventory numbers in the webstore
Re-entering customer order information into the 

accounting system
Hand updating central inventory from web orders
Re-entering shipment information onto order confirmations 

to the customer

3
!
Challenges: Inventory Issues
What happens when your webstore inventory is outdated?
•

Sell items you don’t have any more

!

Exponential growth of wasted labor
•
•
•
•

Figure out what went wrong
Contact the customer
Refund payment
All this chasing with no income

4
!
Challenges: Inventory Issues
Customers become dissatisfied with your service
!

You risk:
•
•
•

Losing future business with those customers
A tarnished reputation
Negative feedback in your webstore

5
!
Challenges: Double Data Entry
Without an integrated ERP, ecomm companies double 

and sometimes triple enter data
•
•
•
•

Enter into accounting, inventory
Passing papers everywhere
Measurable extra clerical labor
Time spent dealing with errors

!

Inaccurate accounting and painful reconciliation

6
!
Challenges: Fulfillment Delays
Without an integrated ERP, order fulfillment is delayed
•

•

•
•

Manual and paper steps between the webstore 

and the warehouse slow things down
Delay between order and fulfillment affects 

customer satisfaction
Also affects bottom line (delay in collecting cash)
Prone to errors

7
!
Solutions with Cloud ERP
Set up integration between your webstore 

and a cloud ERP solution
!

Make sure your store and ERP support 

a full API that includes robust
•
•
•
•

Inventory
Product Catalog and pricing
Order and Payment Data
Order Status and History

8
!
Solutions: Resolve Data Errors
Integration with your webstore allows data to flow 

between systems
•

•
•
•

•
•

Webstore and warehouse current on inventory regardless 

of number of sales channels
Accurate catalogs and pricing immediately reflected
Customer visibility to fulfillment status
Cards authorized in web store and charged in ERP 

give quickest cash collection
Orders go immediately to the warehouse
Accounting is always accurate

9
!
Conclusion
Integrating your webstore with an ERP has a significant ROI
• Stop many manual processes
• Increase productivity
• Collect cash sooner
• Reduce risk of errors
• Know what inventory is on hand
• Improve fulfillment
• Greater customer satisfaction

1
!0
For more information on this topic, listen to the full
audio podcast: trekglobal.com/podcasts/enhancewarehousing
Additional topics can be found at:

trekglobal.com/podcasts

1
!1

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Why Webstores Should Be Fully Integrated to Your ERP

  • 1. Why Webstores Should Be Fully Integrated to Your ERP
  • 2. Overview We're going explore some of the challenges and solutions with webstore integration: • • • • Extra labor costs Inventory issues Double entry of data Fulfillment delays 2 !
  • 3. Challenges: Extra Labor Costs Without integration between webstore and ERP, employees are updating two systems manually • • • • Updating inventory numbers in the webstore Re-entering customer order information into the 
 accounting system Hand updating central inventory from web orders Re-entering shipment information onto order confirmations 
 to the customer 3 !
  • 4. Challenges: Inventory Issues What happens when your webstore inventory is outdated? • Sell items you don’t have any more ! Exponential growth of wasted labor • • • • Figure out what went wrong Contact the customer Refund payment All this chasing with no income 4 !
  • 5. Challenges: Inventory Issues Customers become dissatisfied with your service ! You risk: • • • Losing future business with those customers A tarnished reputation Negative feedback in your webstore 5 !
  • 6. Challenges: Double Data Entry Without an integrated ERP, ecomm companies double 
 and sometimes triple enter data • • • • Enter into accounting, inventory Passing papers everywhere Measurable extra clerical labor Time spent dealing with errors ! Inaccurate accounting and painful reconciliation 6 !
  • 7. Challenges: Fulfillment Delays Without an integrated ERP, order fulfillment is delayed • • • • Manual and paper steps between the webstore 
 and the warehouse slow things down Delay between order and fulfillment affects 
 customer satisfaction Also affects bottom line (delay in collecting cash) Prone to errors 7 !
  • 8. Solutions with Cloud ERP Set up integration between your webstore 
 and a cloud ERP solution ! Make sure your store and ERP support 
 a full API that includes robust • • • • Inventory Product Catalog and pricing Order and Payment Data Order Status and History 8 !
  • 9. Solutions: Resolve Data Errors Integration with your webstore allows data to flow 
 between systems • • • • • • Webstore and warehouse current on inventory regardless 
 of number of sales channels Accurate catalogs and pricing immediately reflected Customer visibility to fulfillment status Cards authorized in web store and charged in ERP 
 give quickest cash collection Orders go immediately to the warehouse Accounting is always accurate 9 !
  • 10. Conclusion Integrating your webstore with an ERP has a significant ROI • Stop many manual processes • Increase productivity • Collect cash sooner • Reduce risk of errors • Know what inventory is on hand • Improve fulfillment • Greater customer satisfaction 1 !0
  • 11. For more information on this topic, listen to the full audio podcast: trekglobal.com/podcasts/enhancewarehousing Additional topics can be found at:
 trekglobal.com/podcasts 1 !1