Moms today are not the same as moms tomorrow. This presentation examines what motivates moms today and gives examples of brands doing a killer job at connecting with them. Originally presented at ad:tech 2010 in San Francisco.
9. Internal External Collective Individual Motivations Economic Motive The need for material success Tribal Motive The need to help your community Moral Motive The need to do something good Social Motive The need for influence and recognition Pleasure Motive The need for enjoyment
14. Internal External Motivations Collective Individual Economic Motive The need for material success Tribal Motive The need to help your community Moral Motive The need to do something good Social Motive The need for influence and recognition Pleasure Motive The need for enjoyment
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19. Internal External Collective Individual Economic Motive The need for material success Social Motive The need for influence and recognition Pleasure Motive The need for enjoyment Tribal Motive The need to help your community Moral Motive The need to do something good
24. Internal External Collective Individual Economic Motive The need for material success Tribal Motive The need to help your community Moral Motive The need to do something good Social Motive The need for influence and recognition Pleasure Motive The need for enjoyment
25. Moral Motive The need to do something good Tribal Motive The need to help your community
28. Internal External Motivations Collective Individual Tribal Motive The need to help your community Moral Motive The need to do something good Economic Motive The need for material success Social Motive The need for influence and recognition Pleasure Motive The need for enjoyment