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The Case for A Garden Route Marketing Initiative
- 3. Visitors Failed to arrive
- 4. Learning Points - Destinations do not market themselves - Infrastructure and Events are not necessarily relevant when individuals make destination choices
- 5. More importantly, Lack of marketing induces Invisibility andIrrelevance Which in itself reduces demand
- 7. One of the best Route Brands In SA Going the Sydney Way?
- 8. Do we need to market the Garden Route when we have strong destination marketing entities? George and Wilderness Tourism Knynsa Tourism Bitou Tourism Mossel Bay Tourism Greater Oudtshoorn Tourism
- 9. The is no marketing synergy between the various Garden Route Tourism Offices
- 10. Route Marketing IS ABOUT….. Maximising the portfolio
- 11. Maximising the portfolio More to package and promote
- 12. Route Marketing is MORE More reasons to visit More reasons to stay longer More reasons to spend money
- 15. For the Garden Route Tourism is a Critical Economic Driver Everyone Benefits
- 16. What are we waiting for? Can we afford to wait longer?