1.
The Autonomous Technology Series arrives to the Innovation Hub of the World…
www.AutonomousCarsEvent.com • EnquiryIQPC@iqpc.com • 1-800-882-8684
The Newest Tools, Technologies, and Techniques required for the Pursuit of the Autonomous Passenger Vehicle
Sponsors:
FEBRUARY 24TH-26TH • HYATT FISHERMAN’S WHARF, SAN FRANCISCO, CALIFORNIA
Henry Bzeih
Chief Technology Officer and
Head of Connected Car
KIA Motors America
John Suh
Executive Director
Hyundai Ventures
Paul Cummings
Principal
Honda Research Institute
Christopher Andrews
Leader, Emerging
Technologies
Visteon
Eric Spear
VP of Technology
Zipcar
Advancing Technology Innovation and Emerging Business Strategies
Elevate the capabilities of your AI and Machine Learning to improve your
entire fleet’s operational effectiveness
Learn from entry OEM’s how they achieve market speed and effective
consumer confidence
Map the future commercial landscape of autonomy from liability, to
insurance, to ownership, to pricing models
Plan out market injection moving from localized testing to regional and
national operation
Improve image recognition capabilities even among distortion
Harness the newest techniques in V2V, V2P, and V2I to keep your vehicles
moving efficiently and accident free
Utilize improvements in radar, lidar, and sonar to keep driver and car alike
constantly aware of their surroundings
Ensure that your vehicles project a clear signal even in environments with
heavy interference
Develop intuitive learning algorithms that predict what’s coming down
the road to avoid last second reactions
Use the latest in cyber security solutions to keep your autonomous
vehicle secure inside and out

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PARTICIPATING OEM’S
AND TIER 1’S
P.S. Don’t miss this years exclusive track
sessions bringing both technical perspectives
and business insights!
Dear Automotive Professional:
The Autonomous Passenger Vehicle has rapidly matured from a speculative concept to a reality that is quickly
appearing within our sightlines. The progression that we have seen has come as a result of the work of both
the traditional stakeholders and the emerging innovators. As the mainstay OEMs have been actively leveraging
resources in R&D and manufacturing, emerging tech hub groundbreakers such as Google, Tesla, and Uber have
proven they are capable of disrupting yet another established industry.
Autonomous Cars Silicon Valley 2016 takes IQPC’s Autonomous Technology Series into the backyard of
innovation. With the key stakeholders launching new R&D centers in the Palo Alto area and the new entrants to
the automotive market leveraging their current capabilities to advance autonomy efforts, a new automotive hub
has formed. Silicon Valley will be hosting as we tailor the next iteration of Autonomous Cars to discuss the core
components to successful business strategies as well as the biggest technical hurdles inhibiting progress.
You’ll find:
• The most up-to-date best practices in functional safety, cyber security, sensory range and
resolution, learning algorithms, radar interference, and processing power
• Insights into the most cutting edge techniques being used by colleagues and competitors
• Collaborative opportunities to further your autonomous initiatives
• Strategies to overcome some of your most significant challenges in this space
• Products and services you’ll need to implement the newest ideas
This event will bring together VP-level Strategists, Leading Engineers, Head R&D Stakeholders, Policy Makers,
Analysts, and Division Leaders from the traditional and emerging OEMs, Tier 1 Manufacturers, Government
Bodies, and Solution Providers. We create a forum for working toward the implementation of the fully
autonomous passenger vehicle. This conference will provide education, collaboration, business development,
networking, benchmarking, and brainstorming to accelerate your efforts
Autonomous Cars Silicon Valley 2016 will stretch your thinking, provide collaborative benchmarking
opportunities, and leave you with practical tools and ideas for action. After attending, we hope you will go back
with a plan that will allow you to enhance, upgrade, and develop your initiatives in autonomy.
Sincerely,
Trevor Sosvielle
Program Director
FEBRUARY 24TH-26TH
HYATT FISHERMAN’S WHARF, SAN FRANCISCO, CALIFORNIA

3.
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SPEAKERS AT A GLANCE
Henry
Bzeih
Chief Technology
Officer and Head
of Connected Car
KIA Motors
America
Henry Bzeih is responsible for heading KIA’s US operations for Infotainment planning & direct management of the Connected Car division
within KIA.
Mr. Bzeih established ground up operations for KIA Connected Car in the US market which oversees the strategy, vision, product development
and execution of KIA’s connected services as well as ongoing management of operations for the company’s connected services delivery
network including the mobility solutions.
Prior to joining Kia, Mr. Bzeih held many critical R&D positions within Ford Motor Company that holistically covered all elements of automotive
EE (Electrical / Electronic) product development.
Designing V2V Communication Systems that Streamline
Vehicle Efficiency
John
Suh
Executive Director
Hyundai Ventures
John Suh is an executive director and head of office of Hyundai Ventures, which focuses on making strategic investments and business partnerships
in the United States for Hyundai Motor Groups’ two automotive companies: Kia Motors and Hyundai Motor Company. Hyundai Ventures looks at
opportunities in:
1) the intersection of mobile devices, the Internet, and the car;
2) cleantech and eco-friendly transportation;
3) intelligent systems and manufacturing systems; and
4) innovation in business models in personal mobility and transportation.
Eric
Spear
VP of Technology
Zipcar
Eric Spear is a software development executive with 19 years of progressive leadership experience in innovative growth companies. Expert in
designing and building enterprise class software and solutions combining strategy, technology, people and process. His areas of focus include:
Software architecture, Enterprise class transactional systems, Database design development, field services and offshore team management, Project
management, CRM and ERP implementation, User experience and interface design, Systems integration, Big Data ETL, Analytical and predictive
modeling applications, and Agile Software Lifecycle.
The Future of Autonomy and the Sharing Economy
Reevaluating the Consumer Model: How the Autonomous
Car will Change Revenue Expectations:
CLICK
HERE TO
VIEW ALL
VIDEOS

4.
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SPEAKERS AT A GLANCE CONTINUED
Manuela
Papadopol
Director of Global
Marketing
Elektrobit
Papadopol is responsible for the overall development and execution of EB Automotive’s global marketing strategy.Prior to joining EB Automotive
three years ago, she served as a global marketing manager for automotive programs at Microsoft and as global marketing manager at the
Tweddle Group.She began her business career in public relations and marketing at BMW in 1996 moving to Mercedes Benz as a public relations
manager in 2000. Fluent in German, Spanish, English and Romanian, she holds a degree in communications from the Romanian-American
University in Bucharest and a post-graduate degree in public relations from the University of Washington.
Marketing in the Age of New Mobility
10 major automakers have made a joint announcement that they will
be standardizing automatic emergency braking on all future models
Uber was behind a recent mass exodus of roboticists from Carnegie
Mellon University
Google has recently grown its autonomous car team to include
TrueCar’s John Krafcik as CEO of the division
At a recent joint press conference with Uber CEO Travis Kalanick and
Arizona Governor Doug Ducey unveiled an executive order calling
for pilot programmes of self-driving vehicles
2016 Autonomous Passenger Vehicle Projects include:
Google will begin testing autonomous cars on public
roads this year
Apple Project Titan has all but proven to be indeed an
autonomous car project
Toyota has funded a significant AI project in the direction of
autonomous driving
Honda has received licensure to operate an autonomous
vehicle in California
Danny
Shapiro
Senior Director
of Automotive
Nvidia
Danny Shapiro is Senior Director of NVIDIA’s Automotive Business Unit, focusing on solutions that enable faster and better design of automobiles,
as well as in-vehicle solutions for self-driving cars, infotainment systems, and digital instrument clusters. Danny holds a BSE in Electrical Engineering
and Computer Science from Princeton University and an MBA from the Hass School of Business at UC Berkeley. He lives in Northern California
where his home solar system charges his electric car.
How Machine Learning accelerates the race to the
autonomous car

5.
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YOUR GUIDE TO SILICON VALLEY RESEARCH AND DEVELOPMENT
BMW Group Technology Office
The BMW Group Technology Office in Mountain View lies in the
heart of Silicon Valley, California’s high tech center. Since June
1998 employees from different technical areas have been working together
towards a shared goal: incorporating the newest technologies into automobiles
as rapidly as possible.
Volkswagen ERL
The Electronics Research Laboratory (ERL) is a part of the global research
and development network that supports the Volkswagen Group brands.
These brands include Audi, Bentley, Bugatti, Lamborghini, and VW.
Located in Silicon Valley, we draw upon its innovation spirit to build new concepts and
technologies for our future vehicles.
Nissan Research Center
We believe that in an era of unpredictable change, the mission of
the Nissan Research Center is to create new values to contribute to
the mobility society of the future. There are four key social trends that we track in
connection with this mission; the electrification of mobility, the aging of society,
the formation of new information services, and the urbanization of populations.
Toyota Info Technology Center
TOYOTA InfoTechnology Center, U.S.A., Inc. brings together
individuals from different backgrounds, cultures, and thinking styles
to work at the forefront of the rapidly-changing IT industry. This is why they can invent,
apply, develop, and deliver breakthrough analysis, processes, and technologies. In their
main facilities, located in Mountain View, California and New York, they conduct their
own research and also collaborate with external organizations to do broad research and
analysis. We strive to be world-class technologists looking for greater innovation and
future application opportunities in the automobile industry.
Honda Silicon Valley Lab
Honda Silicon Valley Lab (HSVL) is an open innovation lab.
HSVL serves as the catalyst to accelerate Honda’s global
information technology (IT) research and development (R&D). We understand
that every revolutionary company starts with a dream and a dreamer. HSVL
partners with talented entrepreneurs and tech companies to create cutting edge
products and services for a superior customer experience. HSVL is located in the
heart of Silicon Valley: Mountain View, CA.
Mercedes Benz Research and Development
North America
MBRDNA continuously strives to remain at the forefront of successful
automotive research and development in North America. Key areas of focus include
creating a digital design language for Mercedes-Benz vehicles, designing in-car instruments,
hardware/software interfaces for the truly digital car, and connecting cars to the cloud and
mobile devices. Many ideas test and trial in concept and show cars.
Google Self Driving Car Project
We’ve self-driven over 1 million miles and are currently out on the
streets of Mountain View, California and Austin, Texas.
Our testing fleet includes both modified Lexus SUVs and new prototype
vehicles that are designed from the ground up to be fully self-driving. There
are safety drivers aboard all vehicles for now. We look forward to learning
how the community perceives and interacts with us, and uncovering
situations that are unique to a fully self-driving vehicle.
Ford Research and Innovation Center
The Research and Innovation Center in Palo Alto, is growing Ford’s
global research team and accelerating the company’s innovation in
connectivity, mobility, autonomous vehicles, customer experience and big data. Located
in Stanford Research Park, the facility also expands Ford’s physical footprint – with further
expansion planned in the near future. Ford opened its first Silicon Valley office in 2012.

6.
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8:00 Registration
8:45 Chairperson Welcome and Opening Remarks
9:00 WORKSHOP A: Attending to Customer’s Demands for Luxury Brand OEMs
4:30 Chairperson Closing Remarks
4:45 End of Workshop Day
10:30 Morning Networking & Refreshment Break
10:45 WORKSHOP B: Changing Rules for Data Privacy: Liability, Reform, and Opportunity
12:15 Lunch
1:15 WORKSHOP C: Testing and Validating Autonomous Cars for ISO 26262 Conformity
2:45 Afternoon Refreshment Break
3:00 WORKSHOP D: Scenario Virtualization for Autonomous Car Feature Testing
Once the driver no longer needs to control the car driving will quickly become more
monotonous than ever if the operator doesn’t have the very best in multitasking and
entertainment options available to them. A luxury provider like Bentley recognizes this as they
know their customers’ time is valuable. This session will look at major priorities in infotainment
and convenience in the car of tomorrow.
The autonomous car presents a whole new frontier when it comes to data access and usage. We
will surely see application usage skyrocket as drivers are no longer driving. These changes will lead
to a tricky legal landscape. This session will provide some clarity on changing data rules:
·· Current and expected changes to data privacy rules as they pertain to the automobile
·· Data that can and can not be collected from the autonomous car
Software platforms have become an increasingly critical part of the infrastructure for the
automobile of tomorrow. This is more true than ever in the case of the autonomous car. This
session will look explore critical testing priorities for developing a safe product:
·· Testing ECUs from a multitude of suppliers to ensure safe co-interaction
·· Tracing of requirements, development, and verification artifacts and activities
As the autonomous car becomes more and more enabled with new features, fail safes, and capabilities it’s always ideal to be able to simulate the scenarios they’re designed to handle as closely as
possible. This workshop will show you how you can test your vehicle’s “situational” capabilities from feeding an autonomous car code to see how It reacts or even putting projections and images in
front of its sensors.
·· Creating a representative test site for your vehicle
·· Implanting challenging situations into your test procedures
·· Designing false failure scenarios to ensure appropriate reactions
·· Integrating with base, lifestyle, and home improving the luxury experience
·· Novel applications of online services
·· Keeping pace with consumer demand and adapting to new trends
Ben England
IT Senior Manager
Bentley
·· Protecting your from liability
·· Understanding federal security requirements
Robert Blamires
Counsel - Data Privacy
White & Case
·· Coding standards compliance, structural coverage analysis, and tool qualification
Shan Bhattacharya
Director of Business Development
LDRA
TECH ACCELERATOR WORKSHOP DAY
Wednesday, February 24th 2016

7.
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8:00 Registration & Coffee
8:45 Chairperson’s Welcome and Opening Remarks
9:00 KEYNOTE: The Future of Autonomy and the Sharing Economy
·· Enabling and broadening the sharing economy to new assets
·· Understanding mobile convergence and capitalizing on emerging platforms
·· Disrupting the long standing paradigms of “getting places”
·· Understanding and serving members’ interests and experience with telematics,
changing dynamics on the fly
Eric Spear
VP of Technology
Zipcar
9:45 Designing V2V Communication Systems that Streamline
Vehicle Efficiency
·· Comparisons of the newest V2X technologies
·· Understanding the usage of platooning and it’s benefits for the autonomous car
·· Establishing standard V2V frameworks
·· Developing roadside networks to improve V2X functionality
Henry Bzeih
CTO
Kia
10:30 Demo Drive/Morning Networking & Refreshment Break
MAIN CONFERENCE DAY ONE
Thursday, February 25th 2016
TRACK A: BUSINESS STRATEGY TRACK B: TECHNICAL ADVANCEMENTS
11:30 PANEL: Marketing the Autonomous Car
·· Considerations for the next generation of consumer in market messaging
·· Standing out from a saturated crowd of self driving products
·· Catering messaging to the car sharing vs ownership model
Moderator:
Manuela Papadopol
Director of Global Marketing
Elektrobit
Developing a Common Intercar Communication Platform
Reserved for Synopsys
Jeff Hutton
Senior Sales Director
Synopsys
12:15 Networking Luncheon
TRACK A: BUSINESS STRATEGY TRACK B: TECHNICAL ADVANCEMENTS
1:15 Creating an Autonomous Product that Prioritizes Development Speed
and Market Disruption
·· Prioritizing safety and market speed simultaneously
·· Understanding the benefits of fleet model limitations
·· Core considerations in market entry
·· Causes of varying autonomy timelines
ADASoC Rewrites Autonomous Cars Verification Process
·· The new ADASoC analog, digital, and software verification requirements
·· Techniques for verification traceability through the OEM, tier 1, tier 2, and IP chain
·· Methods to integrate functional and safety verification for ISO26262
·· Automation to reduce development cost and increase quality
Adam Sherer
Verification Product Management Group Director
Cadence

8.
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MAIN CONFERENCE DAY ONE CONTINUED
3:30 Afternoon Networking & Refreshment Break
4:00 How Deep Learning will Accelerate the Race to the Self Driving Car
·· Improving fleet intelligence by sharing lessons learned with all enabled vehicles
·· Cloud computing’s role in machine learning
·· Storage requirements to enable large scale machine learning capabilities
·· Processing requirements for machine learning in autonomy
Danny Shapiro
Senior Director of Automotive
NVIDIA
4:45 PANEL: Machine Vision, Pedestrian Recognition, and the
Autonomous Car
·· Utilization of common pedestrian gait and movement archetypes to create rapid
recognition
·· Establishing fail safes, confidence, and redundancy
·· Differentiation of image segments by range and intensity
·· Separating rigid from non-rigid object
Bernd Heisele
Principal Scientist
Honda Research Institute
Harsha Badarinarayan
Laboratory Manager - Automotive Research Lab
Hitachi
Wade Appelman
VP Sales and Marketing
Sensl
5:30 Chairperson’s Closing Remarks
5:45 Cocktail Reception
2:00 V2X to V2I: Establishing a Mutually Beneficial Automotive and
Infrastructure Relationship
·· Implementing a robust network of V2I communication technology
·· Ensuring smooth interaction between municipal V2I assets and automotive V2X
·· Priorities in city, OEM, and university collaboration
·· Challenges in supporting a large scale roll out
Raj Rajkumar
Director GM Autonomous Vehicle Research Lab
Director Carnegie Mellon Smart Cities Initiative
The Role of V2X in Autonomous Cars
·· Understanding the potential usage for V2X in the autonomous car and how
to properly leverage it.
·· Controlling message size and saturation
·· Sharing sensory input between vehicles for enhanced safety
·· Validating or rejecting received sensory Information
Gaurav Bansal
Senior Researcher
Toyota InfoTechnology
2:45 Staying Ahead of Innovation: Creating a Predictive Patent Portfolio
·· Developing inventions targeted at specific areas of competitive importance, disruptive
potential, and high market value
·· Reducing Lengthy and costly M&A Deals, Complex Licensing Agreements, and complex
licensing agreements
·· Protecting proprietary patents and intellectual property
John Cronin
CEO and Executive Chairman
ipCreate
AUTOSAR Framework for Autonomous Vehicle System
Development: Changes to development process to reduce
complexity and cost
Manaswini Rath
Head - ADAS and Autonomous Vehicles Practice
KPIT Technologies.
For more information please contact Max Ribitzky at 212-885-2727 or Max.Ribitzky@iqpc.com
For more information on our call for papers & opportunities to participate as a presenter please contact TrevorSosvielle at 212-885-2695 or trevor.sosvielle@idga.org.
Sponsorship and Exhibition Opportunities Still Available!

9.
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8:00 Registration & Coffee
8:45 Chairperson’s Recap of Main Conference Day 1
9:00 The Autonomous Car: Collaboration and Market Disruption
·· The role that software innovators, IoT providers, and others have played in Local
Motor’s autonomous vehicles.
·· How Microfactories and additive manufacturing will enable autonomous vehicle
manufacturing and distribution to a broad consumer market cutting through the
consumer and industry fears surrounding autonomous mobility.
Corey Clothier
Labs Director and Automated Vehicles Lead
Local Motors
9:45 3D LiDAR for ADAS, Autonomous Vehicles & 3D Mapping
·· Improvements in range, speed, and accuracy of object detection
·· Advancing processing quality, accuracy, and machine interpretation
·· Bridging the gap from ADAS quality Lidar and Mapping to autonomy quality
Louay Eldada
CEO & Co-Founder
Quanergy
10:30 Demo Drive/Morning Networking & Refreshment Break
MAIN CONFERENCE DAY TWO
Friday, February 26th, 2016
TRACK A: BUSINESS STRATEGY TRACK B: TECHNICAL ADVANCEMENTS
11:30 Reevaluating the Consumer Model: How the Autonomous Car will
Change Revenue Expectations:
·· Changes to revenue potential in car sharing vs owning models
·· Relationship between demographics served and likeliness to purchase
·· How autonomy will affect upkeep, maintenance
John Suh
Executive Director
Hyundai Ventures
Improving Software Image Recognition in Complex Scenarios
·· Developing a library of alike images to improve AI’s ability to make best judgment
determinations
·· Improving image uploading and AI recognition speeds
·· Achieving better optical range and clarity
·· Working hand in hand with radar perception to enhance machine understanding
Harsha Badarinarayan
Laboratory Manager - Automotive Research Lab
Hitachi
12:15 Networking Luncheon
TRACK A: BUSINESS STRATEGY TRACK B: TECHNICAL ADVANCEMENTS
1:15 Cross Business Collaboration Along the Pathway to the Autonomous Car
·· Supplier gaps that need to be filled to accommodate OEM needs
·· Opportunities to make research contributions
·· Less than obvious needs for non–traditional service and supplier types
Christopher Andrews
Leader of Emerging Technologies
Visteon
Making your ISO 26262 Flawless – Qualifying Verification Tools in a
ISO 26262 Flow
·· Explore Mentor Automotive’ s diverse functional safety verification suite.
·· Understand the ISO 26262 tool qualification requirements for design and verification tools
and how this affects a typical tool suite.
·· Investigate how tool qualification affects the customers of those tools.
·· Propose a tool qualification strategy with respective merits and shortcomings.
Bryan Ramirez
Verification Technologist
Mentor Graphics

10.
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MAIN CONFERENCE DAY TWO CONTINUED
2:45 Afternoon Networking & Refreshment Break
3:15 PANEL: Hardware and Software System Integration Safety and
Priorities for the Autonomous Car
·· Best practices in intermarrying various critical equipment
·· Determining and incorporating integration priority levels
·· Testing for and identifying non-obvious failures caused during integration
Paul Cummings
Principal
Honda Research Institute
Hakan Sivencrona
Functional Safety Manager/Lead System Engineer
Delphi
4:15 Autonomy Challenges in Mixed Urban Environments
·· Impacts of autonomy on dense residential areas
·· Mixed autonomy with frequent thoroughfare reentry
·· Designing capacity for autonomous vehicles without availability for
autonomous lanes
Fred Kim
Society and Technology Research Manager
Mercedes Benz Research and Development
5:00 Chairperson’s Closing Remarks
5:10 End of Conference
2:00 Ensuring Driver Engagement in the Autonomous Vehicle
·· Designing systems that secure driver attention quickly and efficiently
·· Creating non-disruptive alerts for non safety critical events
·· Understanding when and how best to utilize center and front stacks
·· The newest in driver convenience, productivity and entertainment modules
Rob Gee
Head of Product Management, Software and Connected Solutions
Continental
Classifying Danger Levels and Setting Avoidance Measures
·· Creating a system of classification for danger levels and setting appropriate avoidance measures
·· Enabling the vehicle to make classification determinations
·· Incorporating ethics into detection and response measures
Hakan Sivencrona
Functional Safety Manager/Lead System Engineer,
Delphi

11.
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SPONSORS AT A GLANCE
NVIDIA
Since 1993, NVIDIA (NASDAQ:
NVDA) has pioneered the
art and science of visual computing. The
company’s technologies are transforming a
world of displays into a world of interactive
discovery—for everyone from gamers to
engineers to consumers.
For the automotive industry, electronics
inside the vehicle are evolving from a system
of individual components into complete car
computers. Today NVIDIA processors power
the digital cockpits and infotainment systems
of some of the world’s most innovative cars,
including models from Audi, BMW, Honda,
Tesla, VW, and Lamborghini. There are over 8
million cars with NVIDIA processors on the road
today, a figure that will reach over 30 million in
just five years. Tomorrow’s cars will have greater
demands for visual computing, incorporating
more and more screens and the need to drive
many millions of pixels across them.
KPIT
KPIT (BSE:532400, NSE: KPIT)
is a global technology company specializing
in providing Product Engineering and IT
Consulting solutions and services to Automotive,
Manufacturing, Energy & Utilities and Life
Sciences companies. Together with its customers
and partners, it creates and delivers technologies
to enable creating a cleaner, greener, more
intelligent world that is sustainable and efficient.
Over 100 OEMs and Tier 1s in the Automotive
Industry partner with KPIT to develop
embedded software solutions across Powertrain,
Infotainment, Clusters, Driver Assist Solutions,
Body/ Chassis domains; standardize software
by means of AUTOSAR, Functional Safety,
Diagnostics standards .
For more information, visit http://www.kpit.com
Cadence
Cadence develops technologies that
make global electronic design innovation possible,
playing an essential role in the creation of today’s
integrated circuits and electronics. Our customers have
used our software, hardware, intellectual property (IP),
and services to design and verify automotive electronics
and systems, among other applications, for more than
25 years. This portfolio includes automotive functional
safety, ADAS-related IP, ECU signal integrity, and other
technologies specific to the automotive design chain.
Cadence is headquartered in San Jose, Calif., with sales
offices, design centers, and research facilities around the
world to serve the global electronics industry. Learn more
at www.cadence.com.
Mentor Graphics
Mentor Graphics provides its
customers with critical tools for
solving the increasingly complicated problems of verifying
that today’s complex chip designs actually function
as intended. Functional errors at the system level are
the leading cause of design revisions affecting time to
market and profitability. Design teams must improve
existing methodologies with tools that scale across design
complexity and multiple levels of abstraction.
The Mentor Graphics Functional Verification™
platform, featuring the Questa™ advanced verification
environment, is the most comprehensive EDA solution for
functional verification, merging standards support, tools
and a “design for verification” methodology to minimize
verification cycles and design revisions. This solution
provides the industry’s best language support and the
most complete path for verification, from hardware
description language (HDL) simulation to in-circuit
emulation, including support for testbenches, assertions
and functional prototypes. Mentor offers standards-
based support for the most advanced verification
requirements with integrated technologies now including
the Questa® assertion-based verification tools and
methodologies to enable comprehensive verification
throughout the entire design.
ON Semiconductor
ON Semiconductor is driving
energy efficient innovations,
empowering customers to reduce global energy use. The
company offers a comprehensive portfolio of energy efficient
power and signal management, logic, discrete and custom
solutions to help design engineers solve their unique design
challenges in automotive, communications, computing,
consumer, industrial, LED lighting, medical, military/aerospace
and power supply applications. ON Semiconductor operates
a responsive, reliable, world-class supply chain and quality
program, and a network of manufacturing facilities, sales
offices and design centers in key markets throughout North
America, Europe, and the Asia Pacific regions.
Avnet
Avnet was founded in 1921 and has since
grown into a leading global distributor of
electronic components, IT solutions, embedded technology
and services.
Elektrobit
EB represents one of the most important
suppliers of embedded software solutions for
the automotive industry. In addition to the
development of innovative products, it also specializes in
services and consulting for the automotive industry, supplying
implementations of serial software solutions for a broad
range of AUTOSAR and FlexRay, infotainment, navigation,
HMI and driver assistance systems. EB continues to invest
in feature integration and development tools so that the in-
vehicle devices get to market more quickly and ship in volume
sooner. automotive.elektrobit.com
PRQA Programming Research
For more than 25 years, PRQA has been the
leader in defect prevention. Our solutions,
designed to work hand-in-hand with developers, promote
safe coding practices and proactively ensure the highest
quality code for safety-critical and mission-critical systems.

12.
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PRICING GRID
Package
Register & Pay By
Jan 15, 2015
Standard Pricing
Economy: Main Conference $1,795 (Save $200) $1,995
Premium: Main Conference + All 4 Workshops $2,995 (Save $400) $3,395
One Workshop $549
Conference Audio Recordings - Paid Attendee Rate (Made Available Post-
Event on B2Biq.com)
$399
Conference Audio Recordings - Non-Paid Attendee Rate (Made Available
Post-Event on B2Biq.com)
$999
Package
Register & Pay By
Jan 15, 2015
Standard Pricing
Economy: Main Conference $2,795 (Save $200) $2,995
Premium: Main Conference + All 4 Workshops $4,195 (Save $200) $4,395
Super Pass: Main Conference + 4 Workshops + Autonomous Cars
Buyers Profile
$5,695 (Save $200) $5,895
Autonomous Cars Buyers Profile $2,499
One Workshop $549
Conference Audio Recordings - Paid Attendee Rate (Made Available Post-
Event on B2Biq.com)
$399
Conference Audio Recordings - Non-Paid Attendee Rate (Made Available
Post-Event on B2Biq.com)
$999
5 Easy Ways to Register:
Location & Lodging Information
Hyatt Fisherman’s Wharf
555 North Point Street, San Francisco, California
94133, United States
Website: http://www.fishermanswharf.hyatt.com
Phone: 415-563-1234
Group Block and Discounted Room Rate Information
Coming Soon!
Visit: www.AutonomousCarsEvent.com
Call: 1-800-882-8684
Email: enquiryiqpc@iqpc.com
Mail: IQPC
535 5th Avenue, 8th Floor
New York, NY 10017
OEMs and Government
Vendors, Consultants and Suppliers
Team Discounts Pricing
Groups of 3 to 4 10%
Groups of 5 or more 15%
Progression in Autonomy requires a fundamental understanding cross functionally in order to maximize your development efforts. In order to maximize
the engineering results generated by your organization, take advantage of our group discounts by attending with your entire manufacturing team!
Speaker Presentations and Audio:
(Made Available Post-Event on B2Biq.com) If
you’ve already registered as a paid attendee you can
add audio to your package for just $399. If you are
unable to join us onsite, but want to experience the
educational benefits of the speaker presentations
with audio from the convenience on your own
desktop or device, you can purchase all sessions at
just $999. Audio recordings and presentations are
made available post-event at www.B2BIQ.com.
To purchase, click here (Link to registration page) or
call Paul Rocco at 212-885-2732
*IQPC reserves the right to determine who
is considered an End-User or a Vendor upon
registration for an event. Those who are determined
a vendor will be denied access to End-User pricing.
*Discounts apply to registrations submitted together, at the same time. Cannot be combined with any other discount.
Main Conference Days: Monday, February 24th through Wednesday, February 26th
These prices are featured as a limited time only promotion.
IQPC reserves the right to increase these prices at its
discretion.
Please note multiple discounts cannot be combined. A
$99 processing charge will be assessed to all registrations
not accompanied by credit card payment at the time of
registration.
MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC
*CT residents or people employed in the state of CT must
add 6.35% sales tax.
Details for making payment via EFT or wire transfer:
Bank Name: JP Morgan Chase & Co.
Name on Account: Penton Learning Systems LLC dba IQPC
Account #: 937-332641
ABA/Routing #: 021000021
Reference: IQPC: 25371.002
Team Discounts: For information on team discounts, please contact
IQPC Customer Service at 1-800-882-8684. Only one discount may be
applied per registrant.
Payment Policy: Payment is due in full at the time of registration
and includes lunches and refreshment. Your registration will not be
confirmed until payment is received and may be subject to cancellation.
For IQPC’s Cancellation, Postponement and Substitution Policy, please
visit www.iqpc.com/cancellation
Special Dietary Needs: If you have a dietary restriction, please
contact Customer Service at 1-800-882-8684 to discuss your specific
needs.
©2015 IQPC. All Rights Reserved. The format, design, content
and arrangement of this brochure constitute a trademark of IQPC.
Unauthorized reproduction will be actionable under the Lanham Act and
common law principles.
If you’ve already registered as a paid attendee you can add
audio to your package for just $399. If you are unable to join
us onsite, but want to experience the educational benefits of
the speaker presentations with audio from the convenience
on your own desktop or device, you can purchase all sessions
at just $999. Audio recordings and presentations are made
available post-event at www.B2BIQ.com.
To purchase, click here or call Paul Rocco at 212-885-2732.
Speaker Presentations and Audio

13.
www.AutonomousCarsEvent.com • EnquiryIQPC@iqpc.com • 1-800-882-868413
TESTIMONIALS FROM OUR PAST PARTICIPANTS
“This conference did a nice job in bringing participants from many
different perspective related to autonomy”
“A lot of interesting
projections and data on
millennials!”
“Very interesting
and stimulating”
“The conference provided a great large scope view of
the issues and needs confronting the developments and
launch of autonomous cars!”
“Enjoyed having more discussions
on actual autonomous vehicle
future scenarios!”
“It was very
informative!”
CHECK OUT OUR COVERAGE ON AUTOLINE!