Marketing Presentation expressly developed for the 2015 International Teachers Symposium

1. Marketing Basics
for a Thriving Business
with Rebecca Tall Brown

2. Agenda
Consistent Marketing:
What am I making myself uncomfortable for?
Real-World Approaches for Consistent Marketing
First 90 Days | Second 90 Days
Resources and Open Q&A

3. Slides Available
TriLineMarketing.com/mm

4. Marketing

5. Marketing:
Connecting and communicating the service you provide to the
people you want to work with.

6. Marketing:
Connecting and communicating the service you provide to the
people you want to work with.
Marketing’s job is to support sales.

7. NOT ‘bout those Tools, ‘bout those tools

8. Intelligent Marketing

9. Intelligent Marketing:
Connecting and simply communicating with the people you
want to work with that you’ve thought of everything.

10. Intelligent Marketing:
Connecting and simply communicating with the people you
want to work with that you’ve thought of everything.

11. Intelligent Marketing:
Connecting and simply communicating with the people you
want to work with that you’ve thought of everything.

12. Intelligent Marketing:
Connecting and simply communicating with the people you
want to work with that you’ve thought of everything.

13. The Intelligent Marketing Process

14. Marketing:
Connecting and communicating the service you provide to the
people you want to work with.
Marketing’s job is to support sales.

15. The Intelligent Marketing Process

16. The Intelligent Marketing Process

17. Marketing Intelligently
for a Thriving Business

18. The Intelligent Marketing Process

19. The Intelligent Marketing Process
Having four to
six happy
clients and
three thrilled
past clients
who refer me
business.

20. The Intelligent Marketing Process
Dilligence
Professionalism
Positivity
Having four to
six happy
clients and
three thrilled
past clients
who refer me
business.

21. The Intelligent Marketing Process
Dilligence
Professionalism
Positivity
Having four to
six happy
clients and
three thrilled
past clients
who refer me
business.
Help foster
independent
musicians
creativity via
superior service.

22. The Intelligent Marketing Process
Dilligence
Professionalism
Positivity
Having four to
six happy
clients and
three thrilled
past clients
who refer me
business.
Help foster
independent
musicians
creativity via
superior service.
Website
Facebook
Gala
Donations

23. The Intelligent Marketing Process

24. Strategy
Examples

25. Strategy
Your First 90 Days

26. ● One month per tool
● Don’t let perfection stop you
○ Who gets the client? The first to act and follow-up
and in-your-own-style communicate to your client
that you’ve thought of everything
● Create cohesion in word and process

27. Strategy
Your Next 90 Days

28. Strategy - your next 90 days
__ Promote and fine-tune funnel & follow-up

29. Strategy - your next 90 days
Get good at one-to-many
__ Networking
__ Developing a “style”
__ Speaking/Writing

30. Resources
1. LinkedIn review for $5
simple LinkedIn review and clear wording suggestions from http://www.
fiverr.com/writingtips
2. Get your homepage reviewed for $5
simple one-page reviews from http://www.fiverr.com/market8
3. Get a better handle on the consulting process
The Million Dollar Consultant by Alan Weiss
4. Write and publish a book - Authority by Nathan Barry