The massive, technology-driven shift in communication is changing the way brands and consumers interact with one another, and has heralded the rise of the Visual Web. The Visual Web represents a shift from text-heavy websites to sites that feature images as the anchor for their content. With each new website redesign we see less text and more big, beautiful images – with templatized, feed-based layouts becoming the new design standard. In the last few months alone, media moguls like NBC News, A&E Networks, and The Weather Channel have all embraced the Visual Web.