The nuts and bolts of choosing a new client.

1. The Rules of Mating & Dating

2. We work a little differently to most branding agencies because
it's more important to us to add value than to win business.

3. That might sound crazy as a commercial
proposition, but it helps us sleep well.

4. So we are reluctant to prescribe the scope of our teams
expertise, because that won’t be the barrier to whether
we work together.

5. Rather it will be whether we can find a thread of an idea
within your company structure worthy of amplification.

6. So when you make contact we might be a little shy initially.
And you might be keen to move to first base quickly.

7. But we will find all sorts of excuses to slow the process down.

8. Because what we really want to do is get off the phone, think and
research deeply, and then come back with 10 remarkable
questions you’ve probably never really considered.

9. It’s only at that point of the conversation that
you’ll start to appreciate our point of difference.

10. And our reluctance to be like everyone else.

11. Hardwork & Humility | Building Brands
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