In this lesson you will learn more about Instagram captions and how to create engaging posts.

1. Instagram
Captions

2. 2021 © Copyright Troy Tarpley 2
Define the
characteristic of
an Instagram
post.
Choose links to
include in a link
tree.
Create engaging
Instagram posts
that meet your
goals/mission.

3. Characteristics of Captions
• Instagram caption character limit: 2,200 characters
• Instagram hashtag limit: 30 hashtags
• Instagram bio character limit: 150 characters
• Instagram username character limit: 30 characters

4. Truncation
• Truncation:
• Hides characters and requires the
user to click “more” to see the caption
in its entirety.
• Occurs after 125 characters.

5. Length
• Important content appears before
the 140 character mark.

6. Length Continued
• Between 138-150 characters,
excluding hashtags.

7. Hashtags
• Use 5-10 hashtags
• Use hashtags with less than 25 characters per hashtag.

8. Mentions
• Place them at the end to maximize your “above the fold” real-estate.

9. Things to
Consider
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10. Provide Context
• Not all of your posts will be self-explanatory.
• You can use this to draw in your audience.

11. Voice and Style
• Always strive for a consistent voice and style.

12. Provide useful Information
• PSAs
• Updates
• Timely information
• Sales
• Etc.

13. Acronyms and Emojis
• Help the visibility of your post
• Include relevant hashtags
• If people aren’t using a certain
hashtag, changes are they aren’t
searching for it.

14. Ask Questions
• Great way to involve your audience
• Encourage engagement
• Gain customer insight

15. Include CTAs
• Clear directions for your audience
• Drive traffic to your other sites
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16. Link in Bio!
• Allows greater use of the bio link
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17. 2021 © Copyright Troy Tarpley 17
Define the
characteristic of
an Instagram
post.
Choose links to
include in a link
tree.
Create engaging
Instagram posts
that meet your
goals/mission.