December's TrueTrends by TrueCar report includes the following highlights: • The most negotiable new cars include the 2009 Chrysler Aspen and the 2010 Mini Cooper • The 2009 Mazda6 has the best incentive offer this month – $5,250 in total. In addition, it is averaging 290 days in inventory which could add up to more savings for consumers • The top 2010 brands with the biggest discounts are Ford, Lincoln, Chrysler, Mercury and Volvo – all selling 9% or more below MSRP • If there is a Saturn dealership in your area, VUE’s and Auras are selling 20% or more off MSRP on the remaining stock • The two best remaining days to buy a car in 2009 are Christmas Eve (Dec. 24th) and New Years Eve (Dec. 31st)

1. by
Automotive intelligence covering new car prices, best car deals and more.
December 15th, 2009
The Truth Will Prevail
During the last month, TrueCar acquired actual sales We obtain our data directly from car dealers, respected
transaction data for more than 43% of all new vehicles sold dealer management system (DMS) providers, and
within the United States. We continue to work to grow this well-known data aggregators within the automotive space.
number aggressively. As of November 2009, this We also acquire vehicle configuration data, customer and
represents more than 320,000 vehicles sold nationally in dealer incentives data, financing and loan data, vehicle
November and 4 million year-to-date. registration an insurance data, and much, much more.
TrueCar is insatiable about data with our goal to find 100% TrueCar believes the greater our informational accuracy, the
of all purchase transactions, even if that means finding the greater benefit we provide to both dealers and consumers.
same transaction multiple times from multiple sources
within the car-buying ecosystem.

2. TrueCar Price Flex Score
Least Flexible 2009 Models Most Flexible 2009 Models
Score Make Model Score Make Model
1 Volkswagen Routan 98 Chrysler Aspen
8 Toyota Yaris 93 Mini Cooper
11 Mazda Miata 89 GMC Yukon
11 Mazda 5 87 Audi A5
12 Mercedes-Benz CLK-Class 82 Chrysler Sebring
12 Mitsubishi Lancer 82 Chevrolet Tahoe
15 Toyota Tacoma 82 BMW 3-Series
16 Mercedes-Benz SLK-Class 81 BMW 7-Series
16 Honda Accord 80 Lexus GX 470
17 Nissan Titan 80 Hyundai Entourage
Least Flexible 2010 Models Most Flexible 2010 Models
Score Make Model Score Make Model
1 Hummer H3 98 Mini Cooper
3 Volkswagen Routan 97 Chrysler Aspen
6 Chrysler PT Cruiser 92 Audi A5
11 Toyota Tacoma 91 GMC Yukon
11 Toyota Yaris 89 Toyota Sequoia
12 Mazda Miata 86 Honda CR-V
12 Mitsubishi Lancer 85 Hyundai Entourage
14 Mercedes-Benz CLK-Class 84 Acura MDX
14 Toyota Corolla 83 Lexus GX 470
16 Mazda 5 81 Chevrolet Equinox
What is the TrueCar Price Flex Score?
The TrueCar Price Score measures the elasticity of trans- a deal significantly below (or above, if you’re not careful!) the
action price by model. The Price Flex Score calculation TrueCar average transaction price. Here are the 2009 and
dynamically incorporates the factors that effect price 2010 models with the highest and the lowest Price Flex
variance including the model’s transaction price range, Scores. We also show the models with the highest and
current inventory and sales data. A vehicle experiencing lowest Price Flex Score within each vehicle category. The
extremely low inventory and a small range of transaction scores range from 1 to 100. A score of 1 corresponds to the
prices will have a low Price Flex Score. Don’t expect much lowest Price Flex Score and indicates a very small -if any-
of a discount from the TrueCar average transaction price on negotiation power. A score of 100 indicates the highest
a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, meaning there is a big range of transaction
Price Flex Score, however, you have the potential to strike prices for that model.
TrueTrends™ by TrueCar™ - © 2009 TrueCar, Inc. 1

3. TrueCar Price Flex Score (continued...)
Least and Most Flexible 2009 Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible Mazda Miata (Score: 11) Mini Cooper (Score: 93)
Coupe Honda Accord (Score: 16) Audi A5 (Score: 87)
Pickup Toyota Tacoma (Score: 15) Chevrolet Silverado 1500 (Score: 67)
Sedan Toyota Yaris (Score: 8) BMW 7-Series (Score: 81)
Sport Utility Mitsubishi Outlnader (Score: 18) Chrysler Aspen (Score: 98)
Van Volkswagen Routan (Score: 1) Hyundai Entourage (Score: 80)
Least and Most Flexible 2010 Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible Mazda Miata (Score: 12) Mini Cooper (Score: 98)
Coupe Honda Civic (Score: 23) Audi A5 (Score: 92)
Pickup Toyota Tacoma (Score: 11) Chevrolet Colorado (Score: 70)
Sedan Mitsubishi Lancer (Score: 11) Cadillac DTS (Score: 77)
Sport Utility Hummer H3 (Score: 1) Chrysler Aspen (Score: 97)
Van Volkswagen Routan (Score: 3) Hyundai Entourage (Score: 85)
Largest Total Incentives for December
Top Models
Rank Make / Model $ Incentives MSRP % Discount From MSRP
1 2009 MAZDA6 $5,250 $19,300 27%
2 2009 Kia Spectra $3,500 $14,245 25%
3 2009 Kia Sorento $5,000 $22,295 22%
4 2010 Toyota Tundra 2WD Truck $5,000 $24,105 21%
5 2009 Hyundai Sonata $4,000 $19,420 21%
This largest incentives list totals both available consumer and dealer incentives. The incentives are ranked by
largest percent discount off MSRP. Generally, incentives are active throughout the month in which the data report is
released. Though active at the time of the data reports’ release, incentives are subject to change without notice.
Check for updates on the TrueCar price report for each model and with your dealer.
TrueTrends™ by TrueCar™ - © 2009 TrueCar, Inc. 2

4. Greatest Discounts
Top 2009 Makes
25%
Dodge
Saturn
Hummer
20% Hyundai
Kia
% BELOW MSRP
15%
How Do I Use This?
10%
The greatest percent below MSRP helps
identify the biggest consumer discounts of
the month. Below, TrueCar ranks 2009 and
2010 vehicles with average transaction
5% prices that comprise the greatest percent
August September October November
off the make or model’s average MSRP.
Top 2009 Makes Top 2010 Makes
Rank Make % Below MSRP Rank Make % Below MSRP
1 Dodge 21% 1 Ford 11%
2 Saturn 21% 2 Lincoln 10%
3 Hyundai 16% 3 Chrysler 10%
4 Kia 15% 4 Mercury 9%
5 Chevrolet 14% 5 Volvo 9%
Top 2009 Models Top 2010 Models
Rank Make / Model % Below MSRP Rank Make / Model % Below MSRP
1 Saturn Aura 24% 1 Ford Ranger 17%
2 Nissan Titan 24% 2 Jeep Grand Cherokee 15%
3 Dodge Ram 1500 24% 3 Jeep Commander 14%
4 Dodge Charger 22% 4 Ford Explorer 14%
5 Hyundai Sonata 21% 5 Mercury Grand Marquis 13%
TrueTrends™ by TrueCar™ - © 2009 TrueCar, Inc. 3

5. Greatest Discounts (continued...)
Top 2009 Models ( by Body Type ) Top 2010 Models ( by Body Type )
% Below % Below
Body Type Model MSRP Body Type Model MSRP
Sedan Saturn Aura 24% Pickup Ford Ranger 17%
Pickup Nissan Titan 24% Sport Utility Jeep Grand Cherokee 15%
Sport Utility Saturn VUE 20% Sedan Mercury Grand Marquis 13%
Coupe Chevrolet Corvette 18% Wagon Volvo XC70 12%
Van Nissan Quest 16% Convertible Volvo C70 11%
Convertible Mercedes-Benz CLK-Class 9% Coupe Toyota Yaris 11%
Wagon Suzuki SX4 5% Van Toyota Sienna 10%
December is the Best Month of the Year to Buy a Car
8.0% Dec 24, 2009
PROJECTED AVERAGE DISCOUNT
7.5%
7.0%
6.5%
6.0%
5.5%
5.0%
4.5%
12/15/09 12/19/09 12/22/09 12/27/09 12/31/09 1/04/10 1/08/10 1/12/10
* Dealerships Closed
Consumer Tip of the Month
Best Days to Buy a Vehicle
There is good news for consumers looking to buy a new December 14th, 2009 | Discount: 6.86%
car before the end of the year. Six of the top ten days to December 16th, 2009 | Discount: 6.74%
buy a new car this year fall in December. With Christmas
Eve at the top of the list, it looks like Santa will be stopping December 21th, 2009 | Discount: 7.13%
by early this year. The other four days fell on April 11th, December 24th, 2009 | Discount: 7.25%
July 31,st November 27th (Black Friday) and November
December 28th, 2009 | Discount: 6.90%
30th. Don’t expect any deals on Christmas Day; the
dealerships will be closed. December 31st, 2009 | Discount: 7.04%
TrueTrends™ by TrueCar™ - © 2009 TrueCar, Inc. 4

6. Greatest Price Drop Month Over Month
Top Vehicles ( by Body Type )
Body Type Year / Make / Model / Trim $ Drop From Last Month
Sport Utility 2010 Jeep Grand Cherokee 4WD 4dr Laredo -$1,583
Pickup 2009 Dodge Ram 1500 4WD Quad Cab 140.5" Sport -$1,567
Sedan 2009 Saturn Aura 4dr Sedan I4 XE -$674
Coupe 2010 Ford Mustang 2dr Coupe -$322
Convertible 2010 Lexus IS 250C 2dr Conv Man -$281
Mini-van 2010 Honda Odyssey 4dr Wagon EX -$264
Wagon 2010 Hyundai Elantra Touring 4dr Wagon Auto SE -$116
Top Vehicles (overall)
Rank Year / Make / Model / Trim $ Drop From Last Month
1 2010 Jeep Grand Cherokee 4WD 4dr Laredo -$1,583
2 2009 Dodge Ram 1500 4WD Quad Cab 140.5" Sport -$1,567
3 2010 Ford F-150 4WD SuperCrew 157" XLT -$1,266
4 2010 Jeep Liberty 4WD 4dr Limited -$1,251
5 2010 Jeep Patriot 4WD 4dr Sport -$1,016
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in
price month over month. TrueCar also ranks the trims with the overall greatest drop in price from November 13th to
December 11th.
TrueTrends™ by TrueCar™ - © 2009 TrueCar, Inc. 5

7. November’s Shortest and Longest Days in Inventory
Industry Wide Average Days to Turn Shortest to Longest ( by Body Type )
for November: 46 Days
Rank Make / Model Days in Inventory
1 Sport Utility 32
Shortest and Longest Days in Inventory
2 Wagon 40
TrueCar ranks the vehicles that spend, on
3 Hatchback 48
average, the shortest and longest days on the
4 Sedan 49
lot before they sell. We rank both by overall
shortest/longest days in inventory as well as by 5 Van 49
category. Vehicles that spend little time in 6 Coupe 58
inventory are in high demand, while vehicles that 7 Pickup 65
spend an extended time in inventory are in low 8 Sport Utility Pickup 80
demand. 9 Convertible 89
2009 Vehicles: Shortest Days in Inventory 2009 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Acura MDX 22 1 Cadillac STS 303
2 Toyota Venza 29 2 Mazda 6 290
3 GMC Yukon XL Denali 33 3 Saturn Aura 285
4 Nissan Murano 36 4 Chevrolet Aveo 278
5 Chevrolet Suburban K1500 37 5 Chevrolet Corvette 269
6 Toyota Highlander 38 6 Lincoln MKS 250
7 Cadillac Escalade ESV 38 7 Saab 9-4 234
8 Nissan Cube 40 8 Chevrolet Impala 232
9 Infiniti G37 44 9 Chevrolet Cobalt 231
10 Hyundai Santa Fe 45 10 Pontiac G6 212
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 BMW 335D 6 1 Jaguar XF 67
2 Honda Crosstour 7 2 Kia Forte 58
3 BMW X5 7 3 Lincoln MKZ 55
4 Toyota 4Runner 8 4 Chevrolet Malibu 53
5 Toyota Highlander 8 5 Hyundai Sonata 53
6 BMW 135I 8 6 Ford Mustang 52
7 Lexus LS 460 8 7 Honda Insight 51
8 BMW X6 8 8 Mazda 3 48
9 Lexus GS 350 8 9 Lincoln MKX 47
10 BMW X3 9 10 Mercury Milan 44
TrueTrends™ by TrueCar™ - © 2009 TrueCar, Inc. 6

8. Model Year Share
Percent Industry Share of Model Year Vehicles
Model Year Share shows the percentage share of
2009 model year vehicles sold within the last month
33%
versus vehicles of any other model year sold. Gen- 2009 Vehicles
erally, the higher the model year share value, the
67%
higher the discount a consumer can expect to receive 2010 Vehicles
on that given model. It also reflects that dealers are
more likely to cut deals on a 2009 model in order to
make room for a 2010. At this time of the year,
consumers should look for models with a 2009 model
year share of 50% or greater.
Between 2009 and 2010 vehicles, 2010 shares 67% of total sales.
Lowest Percentage of 2009 Vehicles Sold Highest Percentage of 2009 Vehicles Sold
Rank Make / Model % of Sales Rank Make / Model % of Sales
1 Subaru Outback 0.1% 1 GMC Sierra 2500HD 99.6%
2 Toyota Corolla 0.2% 2 Chevy Silverado 2500HD 99.3%
3 Ford Fusion 0.2% 3 GMC Yukon XL 98.3%
4 Toyota Sienna 0.3% 4 Mazda MX-5 Miata 98.2%
5 Toyota Tundra 2WD Truck 0.3% 5 Cadillac DTS 97.8%
6 Chevy Equinox 0.5% 6 Chevy Suburban 97.4%
7 Volvo V70 0.9% 7 Toyota Venza 97.3%
8 Nissan Armada 1.0% 8 Chevy Avalanche 97.0%
9 Lexus LX 570 1.2% 9 Chevy Tahoe 96.8%
10 Toyota Camry 1.2% 10 Dodge Ram 1500 96.6%
TrueTrends™ by TrueCar™ - © 2009 TrueCar, Inc. 7

9. Appendix
About Us
TrueCar (www.truecar.com) is the authority in new-car marketplace pricing, helping them know how to price their
pricing. It aggregates multiple data sources to show car cars to sell more and gain market share from other dealers.
buyers and dealers how much people actually paid for a Led by a highly experienced team from the automotive and
particular car in their geographic area. It is offered online, technology industries, TrueCar is based in Santa Monica,
free of charge - so anyone can know at any time what is California.
considered a good or great price. Consumers no longer
walk into the dealership only partially informed and fully
suspicious: they walk in knowing exactly the price of a fair
deal. Dealers gain real-time, unbiased information about
Disclaimer
This report and the information contained herein is for your include technical inaccuracies or typographical errors.
noncommercial, personal use on an “as-is, as available” Neither TrueCar nor any of its parents, subsidiaries,
basis and may be used by you for informational purposes affiliates, or their respective partners, officers, directors,
only. TrueCar makes no representations or warranties, employees, or agents shall be held liable for any damages,
express or implied, with respect to the information whether direct, incidental, indirect, special, or consequential,
contained in this report and the results of the use of such including without limitation lost revenues or lost profits,
information, including but not limited to implied warranty of arising from or in connection with your use or reliance on the
merchantability, fitness for a particular purpose, and non- information presented in this report.
infringement. The information contained in this report may
Contact Us
TrueCar Inc.
225 Santa Monica Blvd, 6th Floor
Santa Monica, CA 90401
(800) 200-2000
info@truecar.com
Visit us at www.truecar.com
TrueTrends™ by TrueCar™ - © 2009 TrueCar, Inc. 8