BDO Global implemented a consistent website template on a Kentico CMS platform hosted on Microsoft Azure to provide online presence for its over 1,300 offices in 154 countries. The universal responsive template allows each member firm to customize local content while maintaining a coordinated global brand presence and sharing of thought leadership content. The global rollout was supported through development of specialized teams, pilot testing, training and defined governance for ongoing hosting, support and content input across the worldwide BDO network.

1. BDO Global websites
On behalf of BDO International Limited, TrueLime implements
a platform with websites in more than 150 countries

4. Key facts:
• Consistent online look for all BDO member firms: more than 1,300 offices in 154
countries.
• One template site serving as a base for multiple sites with their own content
• Every site can configure its own online marketing features and campaign subsites
• Using Kentico CMS, hosted on Microsoft Azure in several data centers worldwide
• API management: Every site can interface with their specific own other BDO systems
All BDO member firms use this global web template for their online identity

5. Technical achievements:
- Optimized for fast page loading and rendering
- Developed a release module for rollout
- Hosted in 3 Azure geo locations
- Open Graph metadata for social sharing
- Ease of management

6. BDO United Kingdom

7. BDO Korea

8. The universal responsive website template
includes:
• Optimization for all devices (desktop, tablet, mobile)
• Standard (navigation) structure with a long scroll design
• Comprehensive standard functionalities, including news, an events calendar and
employee profiles
• Extensive taxonomy and simple allocation of tags in the CMS to link relevant content
(for example, events, articles in the knowledge base and speakers and employees)

9. Business benefits (1):
Content sharing:
Displaying thought leadership by sharing insight articles published on one site. Content is available for the whole
network an can be re-used by other sites and other BDO systems like the customer portal
Analytics
Global analytics and support for customer analytics tool per member firm
SEO
Decrease of bounce percentage, increased pageviews and visit duration in different languages
Engagement
Overwhelming positive feedback from the individual member firms

10. Business benefits (2):
Brand presence
Global consistency of all member firm websites gives BDO a worldwide consistent brand presence
Marketing benefits
Configurable online marketing features like custom forms and campaign subsites including marketing
automation gives BDO member firms the opportunity to convert unknown visitors into known business leads
and eventually into generating new customers
Cost saving
The set-up of one global environment for multiple local sites leads to substantial costs savings technically while
the set-up of a local site is done fairly quick leading to substantial cost savings business wise

11. BDO Germany

12. Exchange content worldwide
The Content Delivery Network and hosting through Microsoft Azure will allow all BDO
firms worldwide to make use of the new web template, including selected content,
while the speed (page load times) of all the web sites remains optimal.
BDO is providing its firms with standard format English language site and the ability to
add multiple language sites. They can also avail themselves of a central image bank
but can of course add both customised content and imagery for their local markets.
The firms are also able to set permissions to make selected content available locally or
internationally.

13. BDO Italy

14. BDO Israel

15. Continuous support during the change process
The development, implementation and transition of all new BDO web sites was a large international
change process. It was therefore also important to provide consistent support, globally.
As a result, joint, specialised teams consisting of BDO and TrueLime personnel are responsible for
development, hosting, global ICT support and roll-out. In addition, the BDO Global Office
communications team is responsible for internal communication to all BDO Member Firms.

16. The support includes also:
• An extensive pre-launch analysis phase which involved ten pilot BDO firms in different countries,
acting as user experience test teams.
• The development of a bespoke CMS manual for the BDO template.
• Bespoke training courses on the BDO template to supplement the Kentico-provided CMS online
training.
• The creation of a governance structure, in which centralised and decentralised responsibilities are
defined for hosting, support and content input.

17. BDO South Africa

18. Overview of all BDO member firms:
www.bdo.global
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