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© 2022 TrustArc Inc. Proprietary and Confidential Information.
Managing the Digital Consent and Preferences
Landscape Moving into 2022
2
2
Speakers
Jamie Vinkle
Product Marketing Manager
TrustArc
Ganesh Vasudeva
Director of Product Management
TrustArc
3
3
Agenda
• Why consent & preference management should matter to your business in 2022
• How to collect, monitor, update, and store the data associated with your customer’s consents and
preferences
• How to ensure digital compliance when collecting and interacting with consumer data and
personal information
4
4
Consent vs Preference
5
5
What is a preference in this context?
• What is a preference in this scenario?
• What is an example?
• Why do we need to be aware of them?
6
6
What is a consent in this context?
• What is a consent in this scenario?
• What is an example?
• Why do we need to be aware of them?
7
7
Consent & Preference in Relation to Data Privacy Regulations
• How does this relate to current data privacy regulation?
• Within the US specifically?
• How about in other countries around the world?
8
8
Different Type of Opt-Ins & What They Look Like
• What are some of the different types of opt-ins/opt-outs?
• Implied vs explicit consent
• What type of messages can and cannot be sent?
9
9
Use Case & Examples
10
10
What does this look like in action?
SIGNED
INTRODUCED
IN-PROGRESS
NONE
11
11
Gathering Consents & Preferences
12
12
How does this work with multiple brands?
Multiple countries?
• How do we use this for multiple brands?
• How do we use this for multiple countries?
• How do we comply and avoid consequences?
13
13
Thank You!
See http://www.trustarc.com/insightseries for the 2021
Privacy Insight Series and past webinar recordings.
If you would like to learn more about how TrustArc can support you with
compliance, please reach out to sales@trustarc.com for a free demo.

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TrustArc-Webinar-Slides-2022-02-15-Managing the Digital Consent and Preferences Landscape Moving into 2022

  • 1. 1 1 © 2022 TrustArc Inc. Proprietary and Confidential Information. Managing the Digital Consent and Preferences Landscape Moving into 2022
  • 2. 2 2 Speakers Jamie Vinkle Product Marketing Manager TrustArc Ganesh Vasudeva Director of Product Management TrustArc
  • 3. 3 3 Agenda • Why consent & preference management should matter to your business in 2022 • How to collect, monitor, update, and store the data associated with your customer’s consents and preferences • How to ensure digital compliance when collecting and interacting with consumer data and personal information
  • 5. 5 5 What is a preference in this context? • What is a preference in this scenario? • What is an example? • Why do we need to be aware of them?
  • 6. 6 6 What is a consent in this context? • What is a consent in this scenario? • What is an example? • Why do we need to be aware of them?
  • 7. 7 7 Consent & Preference in Relation to Data Privacy Regulations • How does this relate to current data privacy regulation? • Within the US specifically? • How about in other countries around the world?
  • 8. 8 8 Different Type of Opt-Ins & What They Look Like • What are some of the different types of opt-ins/opt-outs? • Implied vs explicit consent • What type of messages can and cannot be sent?
  • 9. 9 9 Use Case & Examples
  • 10. 10 10 What does this look like in action? SIGNED INTRODUCED IN-PROGRESS NONE
  • 12. 12 12 How does this work with multiple brands? Multiple countries? • How do we use this for multiple brands? • How do we use this for multiple countries? • How do we comply and avoid consequences?
  • 13. 13 13 Thank You! See http://www.trustarc.com/insightseries for the 2021 Privacy Insight Series and past webinar recordings. If you would like to learn more about how TrustArc can support you with compliance, please reach out to sales@trustarc.com for a free demo.